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13 12, 2017

2017’s Brand Fails and What to Take Away From Them

2017-12-13T20:39:12+00:00 December 13th, 2017|

In the digital age, it’s important now more than ever to keep things under control by keeping a close eye and put out fires before they spread. If you catch it late, this can turn into a brand crisis and rather than putting out fires, your […]
12 12, 2017

Honesty & Transparency: A Way for Brands to Stand Out

2017-12-12T18:51:39+00:00 December 12th, 2017|

In a time where everything is questioned, including authenticity, brands now more than ever have to be conscious on how they are perceived by their buyers. With Gen Z slowly on the rise, the generation who will look the most at authenticity and make up the […]
6 07, 2017

Why Yoplait’s Latest Ad Campaign Worked

2017-07-06T22:50:10+00:00 July 6th, 2017|

Yoplait, the yogurt brand, launches its new ad campaign titled, “Mom On” sharing a bold message people won’t forget about.

Being a mom can be difficult sometimes, and Yoplait gets it! When mothers aren’t focusing on juggling parenthood while trying to maintain their own personal identities, they […]

29 06, 2017

How Brands Are Becoming Successful With Influencer Marketing

2017-06-29T19:02:12+00:00 June 29th, 2017|

Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.

A social media influencer is someone who carries influence over his or her followers on social media. This can […]

27 02, 2017

Case Study: TrustCommerce

2017-05-23T18:17:46+00:00 February 27th, 2017|Tags: , , , , |

As a leader in the Electronic Payment and Risk Management industry, TrustCommerce provides a comprehensive suite of payment acceptance/processing solutions for both card present and card, not present environments. With a focus on assisting partners and clients with reducing their PCI scope, they deliver this and more for clients throughout the United States; from small […]

30 08, 2016

Case Study: Diabetes Research Connection

2017-05-23T18:17:50+00:00 August 30th, 2016|Tags: , , , , , |

DRC-case-study-header When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen. Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit […]
11 07, 2016

Travel Marketing Trends That Are Reshaping The Tourism Industry

2017-05-23T18:17:51+00:00 July 11th, 2016|Tags: , , |

07.11.2016_Airbnb

The Travel Marketing ecosystem is changing thanks to the emergence of collaborative consumption brought to life by Airbnb, HomeAway, and similar companies that are enabling non-traditional travel experiences. In the past 5 years alone, a lot has happened for the Tourism Industry; hotels have reinvented themselves, and […]