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10 04, 2018

Building Brand Loyalty Means Having A Strong Customer Base

2018-04-10T17:24:59+00:00 April 10th, 2018|

In today’s consumer base, people stand behind brands in terms of their philosophy, social responsibility, and the quality of their product. People don’t just want products or services, but rather they want to have a connection to who they are buying from. The more a customer resonates with […]
13 12, 2017

2017’s Brand Fails and What to Take Away From Them

2017-12-13T20:39:12+00:00 December 13th, 2017|

In the digital age, it’s important now more than ever to keep things under control by keeping a close eye and put out fires before they spread. If you catch it late, this can turn into a brand crisis and rather than putting out fires, your […]
12 12, 2017

Honesty & Transparency: A Way for Brands to Stand Out

2017-12-12T18:51:39+00:00 December 12th, 2017|

In a time where everything is questioned, including authenticity, brands now more than ever have to be conscious on how they are perceived by their buyers. With Gen Z slowly on the rise, the generation who will look the most at authenticity and make up the […]
6 07, 2017

Why Yoplait’s Latest Ad Campaign Worked

2017-07-06T22:50:10+00:00 July 6th, 2017|

Yoplait, the yogurt brand, launches its new ad campaign titled, “Mom On” sharing a bold message people won’t forget about.

Being a mom can be difficult sometimes, and Yoplait gets it! When mothers aren’t focusing on juggling parenthood while trying to maintain their own personal identities, they […]

29 06, 2017

How Brands Are Becoming Successful With Influencer Marketing

2017-06-29T19:02:12+00:00 June 29th, 2017|

Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.

A social media influencer is someone who carries influence over his or her followers on social media. This can […]

27 02, 2017

Case Study: TrustCommerce

2017-05-23T18:17:46+00:00 February 27th, 2017|Tags: , , , , |

As a leader in the Electronic Payment and Risk Management industry, TrustCommerce provides a comprehensive suite of payment acceptance/processing solutions for both card present and card, not present environments. With a focus on assisting partners and clients with reducing their PCI scope, they deliver this and more for clients throughout the United States; from small […]

30 08, 2016

Case Study: Diabetes Research Connection

2017-05-23T18:17:50+00:00 August 30th, 2016|Tags: , , , , , |

DRC-case-study-header When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen. Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit […]
11 07, 2016

Travel Marketing Trends That Are Reshaping The Tourism Industry

2017-05-23T18:17:51+00:00 July 11th, 2016|Tags: , , |

07.11.2016_Airbnb

The Travel Marketing ecosystem is changing thanks to the emergence of collaborative consumption brought to life by Airbnb, HomeAway, and similar companies that are enabling non-traditional travel experiences. In the past 5 years alone, a lot has happened for the Tourism Industry; hotels have reinvented themselves, and […]