Big Data

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23 06, 2016

Mobile Ad Tech Company Unifies App Advertising In One Proprietary Platform

June 23rd, 2016|Tags: , , , |

06.23.2016_AppLift

Last week during AppLift – a mobile ad tech company – hosted their annual FirstScreen Conference in Berlin at the Kino International film theatre. The FirstScreen Conference is a place where mobile industry leaders come together and discuss new and innovative ideas. During the conference, AppLift announced […]

2 02, 2016

Super Bowl 50 Expected To Hit 260 Million Eyeballs

February 2nd, 2016|Tags: , , , , , |

02.01.16_SB50

There are two reasons for watching the Super Bowl: football and commercials. Super Bowl Sunday is probably the only time non-football fans will sit through an entire game just to enjoy the commercials and, of course, to see the half-time show. And advertisers know this.

In ten years […]

20 01, 2016

New Nielsen Metric Shows How Many People Engage With TV Shows On Facebook

January 20th, 2016|Tags: , , , |

Nielsen, a US-based global information and measurement company, is rolling out a new metric for Facebook that can show you how many people are scrolling through Facebook as they watch TV. Facebook’s new metric is called Social Content Ratings, which is very similar to Twitter TV Ratings that Nielsen launched in 2013. The purpose of […]

4 01, 2016

Facebook Messenger And Snapchat Declined In Popularity Among Generation Z in 2015

January 4th, 2016|Tags: , , , |

WayUp Survey WayUp Survey

WayUp, an online hub for job and internship opportunities for new graduates, recently shared new data on how Social Media application rankings among college students in 2015. WayUp put together a poll and queried over […]

18 12, 2015

The Science Behind Emoji Sentiment Ranking

December 18th, 2015|Tags: , , , |

Dork Emoji

What does any particular emoji convey? In most cases, it is dependent on the context in which it is used. As it continues to infiltrate our daily online communication, we are becoming more aware of whether any particular emoji creates a positive sentiment or a […]

9 12, 2015

Here Are The Highest Performing Emojis For Brands Using Instagram and Twitter

December 9th, 2015|Tags: , , , |

Are you starting to plan out your social media marketing strategy for 2016? Here’s a tip: Incorporate emojis into your brand’s social media posts. Yesterday, Simply Measured, a Seattle-based social media analytics company, came out with data showing Instagram’s top performing emojis for brands in 2015. On that same day, Twitter came out with similar […]

8 12, 2015

3 Creative Ways To Engage Your Customers

December 8th, 2015|Tags: , , , , |

In today’s digital environment, data and technology driven marketing campaigns have been morphing at an exponential pace. Digital marketing practices adapt so quickly that it is becoming harder and harder to keep up with campaigns that successfully engage customers, especially with the advertising noise that customers experience every day. For many small-business marketers, it is […]

24 11, 2015

3 Cutting-Edge Digital Marketing Techniques To Add to Your Marketing Strategy

November 24th, 2015|Tags: , , , , , , , , , |

Since the mid to late 90s, digital technology has played an instrumental part in how we find, exchange, and use information across the world. As a result, digital technology has created an ever-changing playground in the digital marketing world. Fast-forward to 2016 and you will find that digital marketing strategies you see today may very […]

16 11, 2015

Social Media Tools Supported Victims As Paris Terror Attacks Unfolded

November 16th, 2015|Tags: , |

11.16_FBSafetyCheck1

In immediate response to Paris terror attacks, social media platforms became the hub for helping victims get to safety, keeping the world up-to-date on tragic events as they were unfolding, and receiving ongoing support from across the world. For technologies that were originally developed as a […]

10 11, 2015

Programmatic Buying Makes Its Way To TV

November 10th, 2015|Tags: , , , , , , |

Television remote control changes channels thumb on the blue TV screen

Programmatic Buying, an advertising tool that is used to match ads with predefined audiences, has been a dominant feature on the World Wide Web for some time now. In recent months, programmatic buying is now making […]