Last week during AppLift – a mobile ad tech company – hosted their annual FirstScreen Conference in Berlin at the Kino International film theatre. The FirstScreen Conference is a place where mobile industry leaders come together and discuss new and innovative ideas. During the conference, AppLift announced […]
There are two reasons for watching the Super Bowl: football and commercials. Super Bowl Sunday is probably the only time non-football fans will sit through an entire game just to enjoy the commercials and, of course, to see the half-time show. And advertisers know this.
In ten years […]
Nielsen, a US-based global information and measurement company, is rolling out a new metric for Facebook that can show you how many people are scrolling through Facebook as they watch TV. Facebook’s new metric is called Social Content Ratings, which is very similar to Twitter TV Ratings that Nielsen launched in 2013. The purpose of […]
Are you starting to plan out your social media marketing strategy for 2016? Here’s a tip: Incorporate emojis into your brand’s social media posts. Yesterday, Simply Measured, a Seattle-based social media analytics company, came out with data showing Instagram’s top performing emojis for brands in 2015. On that same day, Twitter came out with similar […]
In today’s digital environment, data and technology driven marketing campaigns have been morphing at an exponential pace. Digital marketing practices adapt so quickly that it is becoming harder and harder to keep up with campaigns that successfully engage customers, especially with the advertising noise that customers experience every day. For many small-business marketers, it is […]
Since the mid to late 90s, digital technology has played an instrumental part in how we find, exchange, and use information across the world. As a result, digital technology has created an ever-changing playground in the digital marketing world. Fast-forward to 2016 and you will find that digital marketing strategies you see today may very […]