About incitrio

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So far incitrio has created 567 blog entries.
1 12, 2017

Spotify’s End of Year Campaign is a Hit, Again

2017-12-01T17:57:17+00:00 December 1st, 2017|

Spotify’s data-driven end of year campaigns are almost always a hit among consumers. With 2016 showcasing weird moments throughout the year, Spotify took a different turn and catered this year’s campaign to 2018 resolutions. Although all of the ads have different copy, they’re unified by the same color […]
30 11, 2017

Why Gatorade’s Inspiring New Ad Works So Well

2017-11-30T18:04:00+00:00 November 30th, 2017|

Serena William’s ad spot with Gatorade is beautiful, moving, and empowering. In case you haven’t seen it, watch it. In this spot, Serena speaks into her baby girl’s ear about how even if she never plays sports, always try in the game of life. […]
29 11, 2017

Coco & The Book of Life: The Difference is in Marketing

2017-11-29T20:12:23+00:00 November 29th, 2017|

Coco, since its release, has seen widespread success across the U.S. and Mexico. Upon the original release of the trailer, many took to the internet to express their outrage over the Pixar stealing concepts from The Book of Life, another film centered around Dia de Los […]
28 11, 2017

How Gen-Z Will Change Content Marketing Strategies

2017-11-28T20:03:10+00:00 November 28th, 2017|

Generation Z, those born after 1995, is the next up and coming consumer. Currently, they spend  $44 billion a year and could account for about 40% of consumers by 2020. With the oldest members currently aged at 20 years, it’s worth learning about the Gen Z […]
27 11, 2017

Amazon Spark: A Social Channel Meant for Influencers

2017-11-27T19:19:02+00:00 November 27th, 2017|

Back in July, Amazon released Amazon Spark, an Instagram/Pinterest inspired social media platform for users to view and shop. While posting and engagement is only reserved for Prime members, anyone can access, view, and shop with the photographs with shopping carts inserted on the […]
24 11, 2017

Black Friday is Changing and Most Retailers are Not

2017-11-24T19:01:16+00:00 November 24th, 2017|

People would associate Black Friday with madness, lines, and amazing deals.In the 1990s, the news would be flooded with people stampeding through stores and suddenly the stampede scene from the Lion King comes to mind. As years have passed and the internet has grown, people are […]
22 11, 2017

Marketing Trends to Keep an Eye on in 2018

2017-11-22T20:47:59+00:00 November 22nd, 2017|

2017 has been a productive year for marketing including increased character counts for Twitter and the introduction of A.I. in our homes via Google Home and Amazon’s Echo. With 2018 coming in sooner rather than later, it will be interesting to see what the […]
21 11, 2017

How A.I. is Changing Influencer Marketing

2017-11-21T18:30:06+00:00 November 21st, 2017|

Influencers have become an important aspect in social media marketing. They reach consumers like never before with 41% of marketers claiming that they have seen more success with influencers than traditional advertising efforts. However, finding the right influencer can be a challenge. Many […]
20 11, 2017

How Informed Mail Can Be An Essential Marketing Tool

2017-11-20T20:50:49+00:00 November 20th, 2017|

With digital taking a rise, direct mail campaigns may seem irrelevant in this day and age. However, research shows that Millennials actually enjoy receiving mail and will open it. With USPS cutting deals so businesses can advertise via mail at a low cost, the […]
17 11, 2017

How Advertisers & Businesses Keep Twitter Afloat

2017-11-17T19:20:11+00:00 November 17th, 2017|

Twitter has been in the spotlight lately since straying from its original 140 character limit, but now word has spread of another new feature. Twitter has confirmed that they have started rolling out a “tweetstorm” feature to limited users for Android and iOS. Twitter may be […]