Many factors go into measuring brand success such as exposure, web traffic, social listening, and reviews/testimonials. But one relatively new factor is emotion, which is important to the Millennial Market. 48% of millennials are more likely to buy from a brand if they feel a connection to the […]
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Marketing with a strong undertone of happiness has become a growing trend in 2015. Big name brands like McDonalds, Coca-Cola, and Dove have already seen massive success thanks to their positivity-based marketing campaigns. These brands are employing a variety of marketing avenues to make the world a happier place.