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Top 5 Brands Millennials Connect With

2018-03-14T18:21:08-07:00 March 14th, 2018|

Many factors go into measuring brand success such as exposure, web traffic, social listening, and reviews/testimonials. But one relatively new factor is emotion, which is important to the Millennial Market. 48% of millennials are more likely to buy from a brand if they feel a connection to the […]

Can Diet Coke’s Rebranding Convince Millennials to Drink Soda?

2018-03-06T22:27:32-07:00 January 12th, 2018|

Source: AdWeek After 35 years, Diet Coke has been rebranded with a slimmer can and new flavors with the same Diet Coke taste. Since Coca-Cola rarely makes physical changes to their products, it’s fair to question what exactly brought upon the change of not only a […]

Millennials and Generation Z Transition to Offline World

2016-04-12T15:18:12-07:00 October 15th, 2015|Tags: , , , , , |

Last week, Lena Dunham, writer and star of the HBO series Girls, announced that she is no longer managing her twitter account due to an overload of 10.15_SocialTrollstrolls. By trolls, I mean, people who start arguments online by posting inflammatory comments with the deliberate intent of […]

Advice On How To Be A Professional Millennial

2016-04-12T21:28:16-07:00 July 28th, 2015|Tags: , , , |

MillennialsThe Millennial generation is not only the largest population, but also the most racially diverse and highly educated generation in American history. They are a tech-savvy, media-connected generation that tends to be needy and impatient; however […]

Keeping Up With Millennial Marketing

2016-04-12T21:29:59-07:00 July 27th, 2015|Tags: , , |

Mobile App Social MediaMarketers are struggling to find ways to reach the millennial generation on social media platforms. In the last ten years, there has been a shift in advertising methods as social media becomes much more widely adopted. This has caused millennials (people ages 18-34 […]

Five Ways to Market to Millennials

2016-04-12T22:22:24-07:00 June 12th, 2015|Tags: , , |

When marketing to MillennialsWho are Millennials?

Millennials are the generation born between 1977 and 1995. Gen X is the generation born between 1965 and 1976; and Baby Boomers were born between 1946 and 1964. Millennials are a larger group than Boomers. Soon, Millennials […]

Marketing Positivity to Millennials

2015-03-20T04:52:11-07:00 March 4th, 2015|Tags: , , , |

Marketing with a strong undertone of happiness has become a growing trend in 2015. Big name brands like McDonalds, Coca-Cola, and Dove have already seen massive success thanks to their positivity-based marketing campaigns. These brands are employing a variety of marketing avenues to make the world a happier place.