user experience

/Tag: user experience
10 12, 2015

The Reason Why No One Is Reading Your Marketing Content

2017-05-23T18:21:32-08:00December 10th, 2015|Tags: , , , , |

Shredded Articles

In today’s digital economy, marketing needs more than a big budget to get consumers to remember you. Mass marketing, considered to be a solid marketing strategy back in the day, is not enough anymore. Today, even using a targeted approach through fragmenting audiences will get […]

3 12, 2015

Localization Breeds Success for Kit and Ace Luxury Apparel Brand

2017-05-23T18:21:34-08:00December 3rd, 2015|Tags: , , , |

In less than two years, Kit and Ace has successfully opened 60 locations worldwide and plans to roll out more locations in coming years. How the high-end comfort clothing fashion line has broken ground so quickly and effectively is no surprise; however, their business plan is slightly different than most retailers. The high-end retailer centered […]

6 11, 2015

Mobile Devices Lead Engagement

2017-05-23T18:21:43-08:00November 6th, 2015|Tags: , , , , , |

11.06_MobileLeadsEngagement2

New marketing benchmark reports are revealing mobile device dominance across mobile-centric brands. In other words, any brand that uses online digital marketing to communicate to their consumers should spend more time on marketing for mobile-devices. More and more consumers will be accessing brand information over mobile-devices […]

5 11, 2015

Packaging Is As Important As Your Business Model for Product Launches

2017-05-23T18:21:43-08:00November 5th, 2015|Tags: , , , , , , , |

According to Nielsen data, 15% of consumer product goods launched in the U.S. will survive their first year. For those companies who do survive, by year 10, 44% of the 15% that survived year one will still exist. Senior Vice President of Innovation at Nielsen, Teddy Hall, concludes that product launch failures attribute to more […]

2 11, 2015

Instagram Challenges Snapchat With Curated Videos

2017-05-23T18:21:44-08:00November 2nd, 2015|Tags: , , , , , , |

Instagram Challenges SnapChat With Curated Videos

On Saturday, Instagram launched their very first curated collection of Halloween videos for the entire Instagram Community. All Instagram members found a banner at the top of their live feeds and encouraged them to view the best Halloween videos across the […]

29 10, 2015

Starbucks’ New Frappula Drink is ‘Fang-tastic’ and a Great Way to Re-engage Customers

2016-04-12T14:54:18-08:00October 29th, 2015|Tags: , , , , |

Starbucks' New Frappula Drink is 'Fang-tastic' and a Great Way to Re-engage Customers

The vampire craze continues as Starbucks launches their Count Dracula inspired Frappuccino, Frappula, this Halloween. Available for a limited time only on October 28th through 31st, the Frappula will have Twilight, Transylvania, Vampire Diaries […]

28 10, 2015

YouTube Launches Ad-Free Service: YouTube Red

2016-04-12T14:55:30-08:00October 28th, 2015|Tags: , , , , , , |

Today marks the official launch for YouTube Red, YouTube’s advertising-free $9.99/month subscription across mobile, tablets, desktops, and smart TVs. Users will be able to trial YouTube Red for one month free and pay $9.99/month thereafter. The trial will include all available features of the new service summarized below.



Here is […]

22 10, 2015

Twitter, Instagram, Facebook, and Snapchat: A Recap on Recently Launched Features

2016-04-12T15:07:19-08:00October 22nd, 2015|Tags: , , , , , , , , , , |

It has been a big week for the world’s most popular social media platforms. Twitter, Instagram, Facebook, and Snapchat have announced new features that are either already live or are currently in beta. Here is a recap on everything you need to know about the new features to enhance your online user experience.

Twitter Announced 5 […]

21 10, 2015

Audi Remains Strong Amidst Test-Rigging Scandal

2016-04-12T15:08:04-08:00October 21st, 2015|Tags: , , , , , , , , |

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As the automobile industry continues to gain momentum, even a scandal can’t keep the automobile brand, Audi, from being one of the most dominant and successful brands today. In the past year alone, over 250,000 jobs have been created on a per month basis. We are […]