Nike is taking off on the right foot by launching their new marketing campaign, “Find Your Fast”. This campaign features inspiring athletes who promote Nike’s
Heineken has worked hard to become a “gentleman’s beer.” Positioning Heineken as a premium beer around the world was orchestrated from the very beginning, with
In yesterday’s blog we discussed the first three of six tips for taking your brand global. You start by adapting to the local markets and
In an era where long-standing brands are dropping like flies, Hilton is making an effort to stay alive, and succeeding. Hilton has seen a progressive
There is an overabundance of information available to marketers today. With customer relationship management (CRM) software and social media networks, many marketers feel overwhelmed by
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