The Avengers: Product Placement Gone Wild?
Product placement dates back to the silent film era. However, it didn’t start gaining momentum until Reese’s Pieces were used in the movie E.T. the
incitrio
May 26, 2015
Brandspeak Blog
The Coca-Cola Bottle Celebrates Its 100th Anniversary
Coca-Cola has been known to run the full gamut when it comes to their advertising tactics. Their methods can range from fully integrated campaigns that
incitrio
March 2, 2015
Coke’s “Share a Coke” Campaign: An Integrated Marketing Success
Coca-Cola’s “Share a Coke” campaign was pure marketing genius. Coke banked on the idea that people find personalization downright irresistible. After fighting a shaky start,
incitrio
October 1, 2014
Integrated Marketing Kicks It Up a Notch
Case Study: Grasshopper.com (formerly GotVMail Communications) BACKGROUND GotVMail Communications was founded in 2003 as a virtual business phone (PBX / VOIP) telecommunications product/service company to
incitrio
July 14, 2010
Organic Ingredients to Online Revenue
Ingredients: Onsite SEO Onsite Blog Pay Per Click Campaign Email Marketing Social Media Marketing YouTube Videos Offsite SEO Instructions: Part 1: Onsite SEO Step 1:
incitrio
June 23, 2010
