Business

/Tag: Business
23 10, 2015

“Cause” Related Marketing Campaigns Done Right: Uber, Adobe

2016-04-12T15:05:33-07:00October 23rd, 2015|Tags: , , , , , , , , |

In recent months, big brands have partnered with nonprofit corporations to create “cause” related marketing campaigns. So far, their campaign’s purpose has accomplished exactly what cause related marketing is supposed to elicit: build awareness around a cause while engaging consumers and elevating a brand. Two companies that have done it right are Uber and Adobe. […]

22 10, 2015

Twitter, Instagram, Facebook, and Snapchat: A Recap on Recently Launched Features

2016-04-12T15:07:19-07:00October 22nd, 2015|Tags: , , , , , , , , , , |

It has been a big week for the world’s most popular social media platforms. Twitter, Instagram, Facebook, and Snapchat have announced new features that are either already live or are currently in beta. Here is a recap on everything you need to know about the new features to enhance your online user experience.

Twitter Announced 5 […]

21 10, 2015

Audi Remains Strong Amidst Test-Rigging Scandal

2016-04-12T15:08:04-07:00October 21st, 2015|Tags: , , , , , , , , |

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As the automobile industry continues to gain momentum, even a scandal can’t keep the automobile brand, Audi, from being one of the most dominant and successful brands today. In the past year alone, over 250,000 jobs have been created on a per month basis. We are […]

20 10, 2015

Sonny Vaccaro Makes Marketing For Sports Brands Easy

2016-04-12T15:09:51-07:00October 20th, 2015|Tags: , , , , , |

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There are many names for Sonny Vaccaro, including the man who captured the “6 degrees of basketball,” the “Forrest Gump of basketball,” and even a “Marlon Brando, in the garden, with the God Father,” but one that best fits the bill is “Sole Man.” Vaccaro pushed […]

16 10, 2015

Tidal Music’s Struggle to Gain Market Share

2016-04-12T15:14:04-07:00October 16th, 2015|Tags: , , , , , , |

On March 30th, 2015, the self-made rapper, record producer, and entrepreneur millionaire, Jay Z, launched Tidal – an ad-free, high-quality streaming music subscription service. Jay Z’s vision to revolutionize the way people approach music sparked a powerful disruption to the music industry. Considered to be the Avengers of Music, Jay Z received support from Rihanna, […]