In recent months, big brands have partnered with nonprofit corporations to create “cause” related marketing campaigns. So far, their campaign’s purpose has accomplished exactly what cause related marketing is supposed to elicit: build awareness around a cause while engaging consumers and elevating a brand. Two companies that have done it right are Uber and Adobe. […]
It has been a big week for the world’s most popular social media platforms. Twitter, Instagram, Facebook, and Snapchat have announced new features that are either already live or are currently in beta. Here is a recap on everything you need to know about the new features to enhance your online user experience.
Twitter Announced 5 […]
On March 30th, 2015, the self-made rapper, record producer, and entrepreneur millionaire, Jay Z, launched Tidal – an ad-free, high-quality streaming music subscription service. Jay Z’s vision to revolutionize the way people approach music sparked a powerful disruption to the music industry. Considered to be the Avengers of Music, Jay Z received support from Rihanna, […]