Strategy & Consulting Overview
You’ve got the creative vision and we’ve got the rest. Thinking about a new direction for your business and need to talk it out? We’re here to help. And, we’ll help you develop your marketing vision and plan so that you have both the strategy and tactics to execute effectively. Not sure if you’re getting the best performance from your existing agency relationship or not sure how to evaluate proposals apples-to-apples? We can help with that, too. Think of us as your trusted MacGyver, able to solve any problem with gum and a paperclip!
- “Rent a Brain” — a favorite among clients for quick hit problem-solving
- Market Research & Planning — tried and true, traditional marketing solutions
- RFP Analysis — an industry insider’s perspective and analysis of other agencies’ proposals
- Agency Management — we’ll help you get the most out of your agency relationships
Strategy & Consulting Process
It’s not easy admitting you need help. But hey, everyone can’t be good at everything all of the time! Focus on what you do best and let Incitrio Branding & Marketing Agency handle the rest. After 20+ years of agency experience working with Fortune 500 brands, our founder loves helping brands get to the next level…even if you don’t know what that next level looks like. (We can help with that, too.)
“Rent a Brain,” as coined by our clients, is one of their favorite options for accessing our CEO’s brain for a minimum 3-hour engagement. Bring all of your challenges to the table at once and we’ll solve them with you side-by-side. Need help figuring out your key differentiation points for marketing messaging, identifying a trademarkable name and .com-available URL, plus refining your sitemap structure? No problem. Want to lay out all of your services and regroup as well as repackage to make it easier to sell your offerings? No problem. Thinking about tackling a new vertical or expanding your core offerings in a different way and just need to talk it through as well as put together a plan/timeline for implementation? No problem.
Yes, we offer traditional market research and planning, too. Whether it’s a focus group, qualitative or quantitative research, street teams, or something else, we can help you reach your customers, prospects, vendors, partners, etc. to get the information you need to make an informed marketing decision. We’ll also research, vet, and identify the best tradeshows for your brand to attend, plus you’ll get a calendar with all of the associated marketing opportunities for each tradeshow with it. Need a traditional marketing plan with calendar? We can do that, too. We’ll even help develop your editorial calendar in tandem with your parent organization or retailers so that you can leverage co-marketing dollars and time your campaigns for maximum effectiveness.
Don’t have a huge budget and need to hire the right agency the first time? Tap into our “super secret” RFP Analysis service. We’ll give you the inside scoop on other agencies and their proposals: what are their core strengths, what kind of reputation they really have, if they’ve been sued recently by their clients, and whether or not they are hiding or mislabeling items within their proposal. There’s no worse feeling than hiring an agency and getting 75% of the way through a project only to find out that something that was verbally promised by the “sales guy” in the initial meetings, didn’t make it to the final proposal or wasn’t clearly detailed turning into an “out of scope” additional and unanticipated expense. Let Incitrio Branding & Marketing Agency help you avoid “buyer’s remorse” by making sure that all of your RFP needs are clearly outlined in full detail so that what is quoted is what is actually billed in the end.
Ever feel like your current agency is using “mumbo jumbo” language to make you think they’re doing a lot when they’re really not? Let Incitrio Branding & Marketing Agency manage your agency relationships for you. We speak “mumbo jumbo” and can cut through all the verbiage to get the most out of your agency dollars. We’ll sit down with you to clearly define and outline your desired outcomes. Then, we’ll speak directly with your agency and “translate” in agency-speak what we want them to do to make sure you get exactly what you need and maximize the ROI on your marketing investment. We’ll even leverage our in-house project management team, processes, and software systems to track projects and manage budgets on your behalf. All with the end result of clear communication, managed expectations, and optimized results.