Strategy & Consulting Overview

You’ve got the creative vision and we’ve got the rest. Thinking about a new direction for your business and need to talk it out? We’re here to help. And, we’ll help you develop your marketing vision and plan so that you have both the strategy and tactics to execute effectively. Not sure if you’re getting the best performance from your existing agency relationship or not sure how to evaluate proposals apples-to-apples? We can help with that, too. Think of us as your trusted MacGyver, able to solve any problem with gum and a paperclip!

  • “Rent a Brain” — a favorite among clients for quick hit problem-solving
  • Market Research & Planning — tried and true, traditional marketing solutions
  • RFP Analysis — an industry insider’s perspective and analysis of other agencies’ proposals
  • Agency Management — we’ll help you get the most out of your agency relationships

Strategy & Consulting Process

It’s not easy admitting you need help. But hey, everyone can’t be good at everything all of the time! Focus on what you do best and let Incitrio Branding & Marketing Agency handle the rest. After 20+ years of agency experience working with Fortune 500 brands, our founder loves helping brands get to the next level…even if you don’t know what that next level looks like. (We can help with that, too.)

“Rent a Brain,” as coined by our clients, is one of their favorite options for accessing our CEO’s brain for a minimum 3-hour engagement. Bring all of your challenges to the table at once and we’ll solve them with you side-by-side. Need help figuring out your key differentiation points for marketing messaging, identifying a trademarkable name and .com-available URL, plus refining your sitemap structure? No problem. Want to lay out all of your services and regroup as well as repackage to make it easier to sell your offerings? No problem. Thinking about tackling a new vertical or expanding your core offerings in a different way and just need to talk it through as well as put together a plan/timeline for implementation? No problem.

Yes, we offer traditional market research and planning, too. Whether it’s a focus group, qualitative or quantitative research, street teams, or something else, we can help you reach your customers, prospects, vendors, partners, etc. to get the information you need to make an informed marketing decision. We’ll also research, vet, and identify the best tradeshows for your brand to attend, plus you’ll get a calendar with all of the associated marketing opportunities for each tradeshow with it. Need a traditional marketing plan with calendar? We can do that, too. We’ll even help develop your editorial calendar in tandem with your parent organization or retailers so that you can leverage co-marketing dollars and time your campaigns for maximum effectiveness.

Don’t have a huge budget and need to hire the right agency the first time? Tap into our “super secret” RFP Analysis service. We’ll give you the inside scoop on other agencies and their proposals: what are their core strengths, what kind of reputation they really have, if they’ve been sued recently by their clients, and whether or not they are hiding or mislabeling items within their proposal. There’s no worse feeling than hiring an agency and getting 75% of the way through a project only to find out that something that was verbally promised by the “sales guy” in the initial meetings, didn’t make it to the final proposal or wasn’t clearly detailed turning into an “out of scope” additional and unanticipated expense. Let Incitrio Branding & Marketing Agency help you avoid “buyer’s remorse” by making sure that all of your RFP needs are clearly outlined in full detail so that what is quoted is what is actually billed in the end.

Ever feel like your current agency is using “mumbo jumbo” language to make you think they’re doing a lot when they’re really not? Let Incitrio Branding & Marketing Agency manage your agency relationships for you. We speak “mumbo jumbo” and can cut through all the verbiage to get the most out of your agency dollars. We’ll sit down with you to clearly define and outline your desired outcomes. Then, we’ll speak directly with your agency and “translate” in agency-speak what we want them to do to make sure you get exactly what you need and maximize the ROI on your marketing investment. We’ll even leverage our in-house project management team, processes, and software systems to track projects and manage budgets on your behalf. All with the end result of clear communication, managed expectations, and optimized results.

Strategy & Consulting FAQs

As your strategic, trusted advisor, we partner with you to solve your “go to market” problems, even if they’re not branding or marketing related! No challenge too large or too small. If we can’t help you directly, we’ve already vetted a great strategic partner who can. Just ask.
Great question. The answer is a little bit complicated, too. It depends. If it’s an ad agency, PR firm, media buyer, online marketing firm, SEO house, web developer, design firm, copywriter, etc., that’s a great fit for us. If you don’t see something listed, please ask. We’ll let you know quickly if we’re the best fit for managing that relationship. If not, we’ll likely have one or two consultants in our “back pocket” that we can recommend and introduce to you so that you’re not left in the lurch. We’ve got your back.
No problem. Many of our clients have hired Incitrio Branding & Marketing Agency on a retainer basis to “clean up” their marketing and branding foundation, then we’ll work with you to find, hire, and place the best candidate for maintaining your marketing efforts on an on-going basis. That person can be your “go to” in-house resource for the 20-40 hours per week when you need someone to sit down in your office, on your schedule, and tell you exactly what is going on so that you can make informed decisions.
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Request A Strategy & Consulting Quote Today!

If you're ready to get started, click the button to the right and fill out the form to receive an estimate for your specific branding needs. If you have a few more questions regarding our unique and proprietary branding process, give us a call at 858-523-1822. We're open M-F, 8am-5pm PST.
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