Collateral Design Overview

When Incitrio Branding & Marketing Agency was founded in 2004, we began as a branding and traditional graphic design agency. Even though we’ve expanded our offerings to include so much more than just branding and print design, we have to admit that graphic design is our guilty pleasure. There’s nothing more satisfying than solving a complex problem with good old fashioned design and creative problem solving skills.

  • Brand Guidelines — style guide, brand guidelines, brand manual, etc.
  • Collateral Design — datasheets, white papers, case studies, etc.
  • Brochure Design – 3-panel, 4-panel, small format, 9×12 w/ inside back pocket, etc.
  • Catalog Design – offset printed, digitally printed, online, interactive, etc.
  • Annual Report Design – offset printed, digitally printed, online, interactive, etc.

Collateral Design Process

Once the logo and identity package are built out, Incitrio Branding & Marketing Agency offers traditional collateral design services. Whether you need a sales sheet, technical one sheet, product data sheet, white paper, case study, brochure, catalog, annual report, or more, Incitrio Branding & Marketing Agency can help. If it goes on paper, that’s our wheelhouse.

We’ll work with you to ensure that whatever collateral solution we recommend is custom designed to solve your marketing and/or sales challenges. We don’t make “pretty trash.” Our focus is not beautiful design that is going to win us awards, but rather actionable, performance-driven design that is going to produce results. Awards are nice, but ROI is better. We’re focused on long-term relationships with our clients and we want you to succeed! After all, if you don’t thrive and grow, neither do we.

Looking for other print design services, but don’t see them listed here? Just ask. After working in the design industry since 1992, there isn’t much that we haven’t seen or done. If it’s not in our wheelhouse, we’ve probably got a really great partner waiting in the wings, ready to step in and help you. Our ultimate goal is to be that “one stop” trusted resource for our clients. We help to handle and care for all of their business needs so they can focus on what they do best: working “on” the business, instead of “in” the business.

Collateral Design FAQs

With every new technology or marketing tactic that comes to market, it is quite common to hear that the “older” technology or tactic is now “dead.” But, that isn’t really the case. Rather, it’s a case of “shiny object” syndrome. Imagine if all of your competitors were handing out brochures and, all of a sudden, they went to downloadable or emailable PDF versions. Now, if you’re a premium brand and walk-in with a nicely printed brochure, that print design piece has become your differentiator. It has translated into that subconscious evaluation of your brand being higher or better than your competition simply due to the investment of that well-designed piece. This in turn enables you to justify your higher price point, positions you as a quality-driven not commodity-based offering, and allows you to create more space between your brand and your competition in your customer’s mind.
Yes. You will fully own the artwork we create for you and are welcome to receive a copy of any and all files, once your final bill is paid. Until that time, per our legal agreement, Incitrio Branding & Marketing Agency will own the rights to the artwork we design for you. That is why we ask for 50% up front, a 25% progress payment, and 25% prior to the release of said files to the printer or client (for flat rate projects). For retainer work, we ask for 100% payment of the retainer fee up front so that we can hand over the files to you or your printer the moment the artwork is approved.
Incitrio Branding & Marketing Agency has a full-time project management team that leverages project management software to keep your project on track and on budget. For larger projects, we typically create a timeline that is agreed upon by both the client and the Incitrio Branding & Marketing Agency team so that we are all on the same page before we move forward. If preferred, we can give updates on a weekly basis via email, a call, or leveraging our project management software (accessible via the green icon in the top right of this web page). For flat rate projects, we typically include 2 rounds of revisions. Any revisions over that amount will incur an additional fee and must be signed off as well as approved in writing before we will begin that work. For retainer work, clients may have unlimited revisions and we will also give them updates regarding additional hours required before we begin that work. Once a design project is complete, we send over a “design approval” form for sign off. It can be signed and scanned/emailed back or faxed back. This document ensures that both parties are in complete agreement that we have carefully reviewed and proofed the creative prior to sending it to print or to the client.

For smaller, one-off groups of projects, Incitrio Branding & Marketing Agency typically charges a flat rate fee. This amount is based on an average of past client projects and an assessment of how much strategy, creative direction, art direction, design, production, and project management is required to complete a given set of projects. Then, we factor in the typical two rounds of revisions to offer our client a “flat rate” that they can use for budgeting purposes. This works really well in a scenario where the marketing person is in complete control of gathering revisions from multiple decision influencers and controlling the revision process.

In a situation where the decision making team may be indecisive or unsure of what they are looking for, or perhaps disorganized, we would recommend an hourly rate for a “pay as you go” situation so that the marketer can clearly manage their team’s expectations regarding final cost due to “paralysis by over analysis.”

In situations where the marketing team has multiple needs on an on-going basis, the 6-month or 12-month retainer options are the best use of their budget. Retainer fees are significantly less than the hourly or flat rate fees in exchange for a contract guaranteeing a set number of hours per month for a set number of months.

Most clients prefer to hire us on a retainer basis as they can tap into both our design services and our online marketing services with one fee rather than having to hire and bring in-house multiple employees to address those varied tactical needs. This saves them time and money, and ensures they get the most qualified candidate in each department helping them on an “outsourced marketing team” basis. We manage the team and the final product. You focus on the strategy and vision. It’s a great combination because it really frees up the VPs of Marketing & Sales to focus on the higher level vision for their company and create campaigns around different strategic objectives for the year. In turn, we handle the rest and execute by managing all of those smaller details, timelines, and creative pieces. Win-win.
For us, the most important aspect of the work that we do is clearly communicating and managing expectations. We’d much rather under-promise and over-deliver than tell our clients what they want to hear. That may mean that we are honest in a kind and tactful way. Some clients appreciate that honesty and value it. If that’s you, then you’re our perfect client! If you’d rather hire an agency that is an “order taker” and just does what they’re told, that’s not us. This is why the initial meetings prior to doing the work are so important. We understand that getting on the “same page” and finding a common language for communication is vital. We speak “marketing” and we speak “design” so that we translate what you really need and want into a language our creative team understands. This ultimately results in the best possible creative work for our clients with a final graphic design product that meets and exceeds expectations in terms of appeal and performance.
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If you're ready to get started, click the button to the right and fill out the form to receive an estimate for your specific branding needs. If you have a few more questions regarding our unique and proprietary branding process, give us a call at 858-523-1822. We're open M-F, 7am-4pm PST.
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