Collateral Design Overview
When Incitrio Branding & Marketing Agency was founded in 2004, we began as a branding and traditional graphic design agency. Even though we’ve expanded our offerings to include so much more than just branding and print design, we have to admit that graphic design is our guilty pleasure. There’s nothing more satisfying than solving a complex problem with good old fashioned design and creative problem solving skills.
- Brand Guidelines — style guide, brand guidelines, brand manual, etc.
- Collateral Design — datasheets, white papers, case studies, etc.
- Brochure Design – 3-panel, 4-panel, small format, 9×12 w/ inside back pocket, etc.
- Catalog Design – offset printed, digitally printed, online, interactive, etc.
- Annual Report Design – offset printed, digitally printed, online, interactive, etc.
Collateral Design Process
Once the logo and identity package are built out, Incitrio Branding & Marketing Agency offers traditional collateral design services. Whether you need a sales sheet, technical one sheet, product data sheet, white paper, case study, brochure, catalog, annual report, or more, Incitrio Branding & Marketing Agency can help. If it goes on paper, that’s our wheelhouse.
We’ll work with you to ensure that whatever collateral solution we recommend is custom designed to solve your marketing and/or sales challenges. We don’t make “pretty trash.” Our focus is not beautiful design that is going to win us awards, but rather actionable, performance-driven design that is going to produce results. Awards are nice, but ROI is better. We’re focused on long-term relationships with our clients and we want you to succeed! After all, if you don’t thrive and grow, neither do we.
Looking for other print design services, but don’t see them listed here? Just ask. After working in the design industry since 1992, there isn’t much that we haven’t seen or done. If it’s not in our wheelhouse, we’ve probably got a really great partner waiting in the wings, ready to step in and help you. Our ultimate goal is to be that “one stop” trusted resource for our clients. We help to handle and care for all of their business needs so they can focus on what they do best: working “on” the business, instead of “in” the business.
Collateral Design FAQs
For smaller, one-off groups of projects, Incitrio Branding & Marketing Agency typically charges a flat rate fee. This amount is based on an average of past client projects and an assessment of how much strategy, creative direction, art direction, design, production, and project management is required to complete a given set of projects. Then, we factor in the typical two rounds of revisions to offer our client a “flat rate” that they can use for budgeting purposes. This works really well in a scenario where the marketing person is in complete control of gathering revisions from multiple decision influencers and controlling the revision process.
In a situation where the decision making team may be indecisive or unsure of what they are looking for, or perhaps disorganized, we would recommend an hourly rate for a “pay as you go” situation so that the marketer can clearly manage their team’s expectations regarding final cost due to “paralysis by over analysis.”
In situations where the marketing team has multiple needs on an on-going basis, the 6-month or 12-month retainer options are the best use of their budget. Retainer fees are significantly less than the hourly or flat rate fees in exchange for a contract guaranteeing a set number of hours per month for a set number of months.