San Diego Digital Video Production and Motion Graphics
Video production is hot. Having a well placed video on your website can make the difference in attracting the right type of client. The benefits of utilizing videos in your marketing is two fold; you are able to reach a much broader audience, and you can supplement your current marketing efforts.
Reaching a Bigger Audience with Video Production
YouTube is the largest search engine second only to Google. It is used on a daily basis by millions of people for both entertainment and research purposes. By adding video content to YouTube, you are making yourself accessible to the second largest audience on the web. Online marketers know that digital video production cannot be ignored because a well thought out video production strategy will not only attract new customers, but will also improve your brand. By consistently engaging your audience with video, you not only position yourself as an expert in your industry, but you give a voice and face to your brand.
Online Videos Have the Potential of Going Viral
Viral videos have been known to rocket a company into new heights. They have launched new stars and have launched new careers. Videos are so easy to share. If you create a video that is funny, intriguing, engaging, or provides great value, you can be sure to find it being shared online. If you have a great idea for a video that you know has the potential to go viral, contact Incitrio Branding & Marketing Agency today.
Supplementing Your Current Marketing Efforts
Videos are very helpful for your online visitors. They can help explain a difficult topic that would otherwise be difficult to get across. This is important because video production can help your marketing and sales department save time. A well developed video can be easily referenced time and time again. If your sales team is faced with having to answer the same question over and over again, consider creating a video response. If your product is difficult to use or if there are complicated setup steps, consider an instructional video. Instead of relying too much on your customer service representative or technical advisor to answer these questions, create a video. A video on your website will be accessible 24hours a day. This means that your customers will find the valuable answers they are looking for without having to face disappointment when nobody picks up the phone during off-hours.
What is a Transmedia Video?
Transmedia videos are the most useful videos in delivering a difficult message to a greater audience. Transmedia videos utilize a mixture of video and motion graphics seamlessly integrated to provide the viewer with a video watching experience that goes deeper than just any ordinary video. Transmedia videos produced at Incitrio Branding & Marketing Agency are commercial quality videos that can be used online, or on television. If you are interested in a transmedia video, contact us today.