Whenever a new technology is released to the public, images, videos, and articles pour out into the Internet displaying issues that make the product seem less valuable. Apple became the unlucky victim with its new release of the iPhone 6 and iPhone 6 Plus. Over the past few days, people have been releasing images of bent iPhone 6 Plus models, which they claim warped in their pants. Apple released a statement exclaiming that only nine people have contacted them with a bent phone, and that this bending issue is extremely rare. However, that has not stopped skeptics everywhere from powering the “BendGate” scandal.
As of now, we do not know if this really is a major defect or major hype. What we do know is that Apple, and other “phablet” (phone and tablet) creators are starting to affect an unrelated industry, clothing.
Does your iPhone 6 Plus, or iPhone 6 for that matter, fit in your pocket? Probably not. And if you can manage to force your giant phablet into your pocket, you will probably find yourself struggling to get it back out. Now imagine putting a protective case over your phone. You may need to take your case off every time you need to store your phone in your pocket. It seemed as though many of us were destined to utilize the back pocket for our phones. However, if you forget to remove your phone before you sit, you may crush it.
Don’t worry! Multiple brands are considering an increase in pocket size to accommodate the giant phones that we are lugging around.
Clothing brands American Eagle and L.L. Bean have already created clothing lines with larger pockets for men featuring larger pockets to hold the new larger phones. Unfortunately, neither brand currently mentions any existing lines for women that will fit larger cell phones, but it is a good sign that brands are trying to solve the problem.
Here is an obvious statement: Women are generally more fashionable! Giant pockets hinder the style possibilities. Because men generally wear baggier pants, larger pockets and giant phones are easily hidden. Many other brands have begun to discuss design ideas for larger pockets, now that the iPhone 6 Plus has been released.
Why is this so significant?
One in five people in the United States currently use an iPhone. Shaping your clothing to make life easier for 65 million people is a smart move. Also consider how hard it is for women to store their phone without a purse. Pocket sizes in womens’ pants have become laughably small, and aren’t often usable with larger phones. The challenge will be to keep clothes equally stylish while adding needed utility.
Apple’s original iPhone shaped the way in which we conduct many of our daily activities. Next time you are in a restaurant, see if you can find a table of people all hiding behind their phones. You won’t need to search for long. Think about all of the things that you do on your phone throughout the day. Sending emails, checking your social media pages, texting your friends and family, browsing the web, and more. It may seem odd for a tech company to have an impact on the fashion industry, but the truth of the matter is, smartphones are literally attached to our hips, so it is high-time for fashion to recognize the need for easy smartphone transportation. Because at the end of the day, people with deep pockets (figuratively) need deep pockets (literally) to be able to carry their expensive tech with them everywhere they go.