This particular sector is constantly changing and evolving, so much so that it is hard to keep up! Some of the latest options for amping up your email performance include: embedding video that plays within your email on your computer, embedding animated GIFs, “real-time”optimization of content and CTAs (Calls to Action), Spamhaus scrubbing of emails prior to sending, and mobile email optimization. Increasingly email marketing is becoming a favorite among “brick and mortar” and online retailers. They are constantly looking for ways to push the envelope and integrate their email campaigns with their POS and inventory data. This space will definitely be one to watch in the years to come.