Your final report will consist of the final personality, promise, and positioning recommendations. It will also have tagline recommendations, if appropriate. It will include sample messaging for different customer archetypes. There will be a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). It will also include your Blue Ocean Competitive Canvas Map and recommendations for how to reduce, raise, create, or eliminate variables to adjust your brand for maximum differentiation. Some of these suggestions may affect your operations, HR, finance, marketing, and sales. Incitrio Branding & Marketing Agency will help implement the marketing recommendations and make introductions to our strategic partners for areas that we don’t directly serve.