For smaller, one-off groups of projects, Incitrio Branding & Marketing Agency typically charges a flat rate fee. This amount is based on an average of past client projects and an assessment of how much strategy, creative direction, art direction, design, production, and project management is required to complete a given set of projects. Then, we factor in the typical two rounds of revisions to offer our client a “flat rate” that they can use for budgeting purposes. This works really well in a scenario where the marketing person is in complete control of gathering revisions from multiple decision influencers and controlling the revision process. In a situation where the decision making team may be indecisive or unsure of what they are looking for, or perhaps disorganized, we would recommend an hourly rate for a “pay as you go” situation so that the marketer can clearly manage their team’s expectations regarding final cost due to “paralysis by over analysis.” In situations where the marketing team has multiple needs on an on-going basis, the 6-month or 12-month retainer options are the best use of their budget. Retainer fees are significantly less than the hourly or flat rate fees in exchange for a contract guaranteeing a set number of hours per month for a set number of months.