A microsite is basically a “baby” website. It has all the components of a larger, more robust website but on a smaller scale. It lives on its own URL but could be hosted within the same server environment. Typically, it has content that is dedicated to or focused on a specific topic/theme. Some organizations use a microsite to launch a new product or service. Others might use a microsite to segment different populations that might need to access content on their site, like a patient or physician-focused microsite. Microsites can also be used for hyper-specific content, such as an online annual report. Whether or not you “need” a microsite is a decision that should be made with your agency depending on your objectives for engagement with that content.