FAQs

/FAQs/
5 11, 2018

Are you a HubSpot Certified Agency?

2018-11-05T23:53:25-08:00November 5th, 2018|

Yes, Incitrio is a HubSpot Certified Agency. What that means for you: we can research, recommend, and negotiate the best possible HubSpot Marketing Pro and Sales Pro packages based on your unique situation. We also can setup, customize, configure, and optimize your HubSpot account to help you get setup for the first time and migrate any data from old marketing […]

13 05, 2015

Can you help me create my Scope of Work document?

2015-05-13T17:57:37-07:00May 13th, 2015|

Yes. Even if you don’t end up hiring Incitrio, we will work with you on a consulting basis to create and define your Scope of Work. This process creates an RFP with functionality detail and bullet points that clearly define and match your complete needs. It also enables you to get an “apples to apples” […]

13 05, 2015

What if I need a member portal or wholesaler pricing behind a login?

2015-05-13T17:57:21-07:00May 13th, 2015|

Incitrio Branding & Marketing Agency can program a member portal with different levels of permissions or access so that your public sees one set of pricing and your wholesalers see a different set of pricing for the same set of products. We can also program a portal for your wholesalers or channel partners so that […]

13 05, 2015

How do I pick the right inventory management software?

2015-05-13T17:57:05-07:00May 13th, 2015|

It depends on how you intend to use it. For example: You might pick one software that “lives” at your warehouse and integrates with the shopping cart if the majority of your sales are done at your brick and mortar or through your sales team. But, if you do not have a brick and mortar […]

13 05, 2015

What is two-way API integration?

2015-05-13T17:56:50-07:00May 13th, 2015|

Two-way API integration means that there is an API (connector programming code) that allows information to be sent back and forth between two pieces of software. For example: if your shopping cart had a two-way API integration with QuickBooks, both pieces of software could tell each other when a sale has been made and inventory […]

13 05, 2015

What is a shopping cart?

2015-05-13T17:56:35-07:00May 13th, 2015|

A shopping cart is a separate piece of software that you can integrate with your website to process online transactions and use as your ecommerce system. Your shopping cart is typically already developed or programmed by a third party. It comes pre-programmed with certain pieces of functionality and all shopping carts are not equal. Some […]

13 05, 2015

What other cool ways can I leverage email marketing?

2015-05-13T17:56:09-07:00May 13th, 2015|

This particular sector is constantly changing and evolving, so much so that it is hard to keep up! Some of the latest options for amping up your email performance include: embedding video that plays within your email on your computer, embedding animated GIFs, “real-time”optimization of content and CTAs (Calls to Action), Spamhaus scrubbing of emails […]

13 05, 2015

What’s the difference between a “soft” bounce and “hard” bounce?

2015-05-13T17:55:53-07:00May 13th, 2015|

A soft bounce could mean that the ISP had a firewall or spam filter that your email hit. It is not as serious as a hard bounce. A hard bounce means that email address likely no longer exists. In the case of a soft bounce, you will want to remove those emails from your database […]

13 05, 2015

What is a Personalized URL (PURL)?

2015-05-13T17:55:37-07:00May 13th, 2015|

A Personalized URL or PURL is a tactic that can be used as part of a list augmentation campaign. For example: If you knew that you had someone’s birthday and email address, but you did not have their direct mail address, you could invite them to visit their PURL to augment their profile within your […]

13 05, 2015

What is Variable Data Personalization (VDP)?

2015-05-13T17:55:08-07:00May 13th, 2015|

Variable Data Personalization or VDP is a way of enhancing the performance of a direct mail piece by modifying key elements. For example: If you owned a resort and were sending a special offer to a past guest on their birthday, you might personalize by their name and birth date. You could take it one […]