Social Media

/Social Media
6 12, 2017

Facebook is Now Testing Pre-Roll Ads

2019-07-29T10:52:55-07:00December 6th, 2017|

After banning them for quite some time, Facebook is now allowing advertisers to take advantage of pre-roll in-stream ads. Facebook plans to test them at the start of Watch shows and advertisers can already start setting up mid-roll ads.

This roll out […]

28 11, 2017

How Gen-Z Will Change Content Marketing Strategies

2017-11-28T20:03:10-08:00November 28th, 2017|

Generation Z, those born after 1995, is the next up and coming consumer. Currently, they spend  $44 billion a year and could account for about 40% of consumers by 2020. With the oldest members currently aged at 20 years, it’s worth learning about the Gen Z […]

27 11, 2017

Amazon Spark: A Social Channel Meant for Influencers

2019-07-29T10:10:23-07:00November 27th, 2017|

Back in July, Amazon released Amazon Spark, an Instagram/Pinterest inspired social media platform for users to view and shop. While posting and engagement is only reserved for Prime members, anyone can access, view, and shop with the photographs with shopping carts inserted on the […]

21 11, 2017

How A.I. is Changing Influencer Marketing

2017-11-21T18:30:06-08:00November 21st, 2017|

Influencers have become an important aspect in social media marketing. They reach consumers like never before with 41% of marketers claiming that they have seen more success with influencers than traditional advertising efforts. However, finding the right influencer can be a challenge. Many […]

17 11, 2017

How Advertisers & Businesses Keep Twitter Afloat

2018-03-06T23:48:53-08:00November 17th, 2017|

Source: Chris Ratcliffe | Bloomberg | Getty Images

Twitter has been in the spotlight lately since straying from its original 140 character limit, but now word has spread of another new feature. Twitter has confirmed that they have started rolling out a “tweetstorm” feature to limited […]

16 11, 2017

Target Audiences: How to Find Them to Find You

2019-08-01T14:17:48-07:00November 16th, 2017|

Knowing your target audience matters, yet not a lot of people could tell you right off the bat who their target audience is. This results in marketing strategies that are sporadic and it will show with a lack of audience engagement.

Honing in on a target audience is essential […]

9 11, 2017

Google Analytics and Social Media Campaigns: A Game Changer

2019-07-29T10:55:54-07:00November 9th, 2017|

Google Analytics, the tool that does it all. From how many visitors to how long sessions are, Google Analytics is an essential tool for today’s savvy marketer. G.A. has the power to also tell you where your social media referrals are coming from, but not how to determine […]

29 06, 2017

How Brands Are Becoming Successful With Influencer Marketing

2017-06-29T19:02:12-07:00June 29th, 2017|

Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.

A social media influencer is someone who carries influence over his or her followers on social media. This can […]

30 08, 2016

Case Study: Diabetes Research Connection

2019-07-29T10:26:54-07:00August 30th, 2016|Tags: , , , , , |

DRC-case-study-header

When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen. Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit […]