Are you getting the most out of your Trade Show appearances?
For any company, trade shows are an essential component of B2B marketing strategies. They provide a unique opportunity for businesses to showcase their products and services to a highly condensed group of industry professionals. In a sea of competitors, it can be challenging to stand out from the crowd. Fortunately, there are trade show marketing strategies that can put your brand or product in front of your target audience before, during and well after they leave the trade show.
Here are 3 key tactics your business can employ to help maximize the effectiveness of your next trade show appearance.
Pre-show Advertising
By targeting potential customers with ads and messaging in the weeks leading up to the trade show, businesses can increase their visibility and build familiarity with their brand.
Studies show that prospects must interact with a brand and its messaging at least seven times before they will consider making a purchase or engaging further with the business. By deploying a pre-show IP targeting marketing campaign, businesses can ensure that potential customers have already been exposed to their brand and messaging several times before they even step foot in the exhibition hall.
During-show Deployment
At the trade show itself, businesses should continue their marketing efforts by deploying live messaging that matches the messaging and creative of their pre-deployment campaign. By creating a consistent and cohesive message across all touchpoints, businesses can reinforce their brand identity and increase the likelihood of a potential customer stopping by your booth and leaving a lasting impression.
Post-show Touchback
Finally, after the trade show concludes, businesses should follow up with attendees via email or other communication channels to reinforce their messaging and maintain their connection with potential customers. Additionally, businesses can leverage on-site video production to capture interactions, meetings, and other valuable content that can be repurposed for future marketing efforts.
By taking advantage of pre, during, and post-show marketing, you increase the likelihood of being recognized and remembered when your sales team follows up on trade show leads. To learn more about Incitrio’s trade show takeover marketing strategies and their components, contact us!
