Our Process

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Our Process 2017-05-23T18:17:41+00:00

Our Process

Our Process Infographic
The first step of every new engagement begins with the client intake meeting. This meeting with key executives, team members, and marketing decision makers can take many forms. It could consist of a casual interview with the marketing lead for the project followed by the development of a creative brief. Or, it could consist of a series of surveys or interviews that we perform with both in-house resources and customers or partners. Or, it could consist of facilitated focus groups with key employees and decisions makers to make sure their input is appropriately factored into the creative solution equation.
  • Interviews
  • Qualitative & Quantitative Surveys
  • Facilitated Focus Groups
  • Branding Analysis — Personality, Promise, Positioning
CreateOnce all research, interviews, and focus group work is complete, we develop a series of reports with our findings. The reports could take the form of a focus group report, a PowerPoint presentation, or a branding report. The final output depends on the needs of the client and what serves them best. Once all decision makers and decision influencers have been brought up to speed, Incitrio Branding & Marketing Agency creates a document with recommendations. This document could be combined with the report or could be a separate document that acts as a Branding or Marketing Plan for the coming 6-12 months. Key metrics or performance indicators (KPIs) are built into the plan to project potential ROI.
  • Report – Research, Interviews, Focus Groups
  • Branding Report
  • Presentation to Key Decision Makers
  • Branding or Marketing Plan — Recommendations for Next Steps & Strategy
ColaborateAs we begin the creative process, we collaborate with our clients along the way to ensure we are accurately representing their brand and their organization’s capabilities. Transparency, authenticity, and integrity are vital to the success of this component. For online marketing projects, we establish a benchmark of metrics for measurement against when the campaign is complete. For creative clients, we put together a timeline with realistic dates for both parties so that we can follow along to ensure the project is on track for the projected delivery date. We also utilize a project management software for tracking deadlines, message threads, and uploading files. This software ensures we both have a mutual repository of data to access and verify if/when files are needed. In addition, for online marketing and social media clients we may also implement an editorial calendar software as well to ensure proper integration of creative for augmentation of existing marketing and sales initiatives.
  • Benchmark Metrics
  • Project Management — Timeline, Software, Communication
  • Editorial Calendar
DeliverWhile we go through the creative process, it is always with the vision of meeting and exceeding our client’s expectations. We plan for “what if” surprise scenarios and for wiggle room so that we can still meet our deadlines. The final deliverable varies on what the work includes. For graphic design, we typically deliver “collected” files to the client and/or to their printer. For web design, we deploy the site live on the client’s server. For online marketing campaigns, we test and manage the campaign to send it online and engage on behalf of our client. Clients ALWAYS 100% fully own the copyright of their artwork after their final bill is paid. Until that time, the artwork is the property of Incitrio Branding & Marketing Agency and may not be used without proper payment.
  • Print — Collected Files to Client and/or Printer
  • Web — Send Site Live on Client’s Server or Give Files to IT to Deploy
  • Online Marketing & Social Media — Create, Test, Deploy, Engage, and Manage Campaign
EvolveOnce a project is complete, we always like to have a “post mortem” with our client. This meeting or call allows us to understand what worked, what didn’t, and what could have worked better. It is only by constantly adapting, refining, and evolving that we can tap into the subconscious mind of your target audience to better understand how they think and find better ways to communicate with them. This last piece of the process is the difference between a one-off campaign that went okay and a series of campaigns that experienced exponential improvement over time. As part of our completion work, we will either have a conversation and/or we will provide a report with our findings. For the online marketing and social media campaigns, the report that has the benchmark vs new performance comparisons is incredibly valuable to our clients in helping them to understand what measurements to track, why they are important, and how they can help their brand’s long-term and short-term sales objectives.
  • Post Mortem — Call or Meeting to Discuss Opportunities for Improvement
  • Interview — Marketing, Sales, and/or Executive Team Re: Performance
  • Report With Findings — Benchmark vs. Performance Comparison, Analytics, KPIs, etc.

Our Services Mix

Our Philosophy

At Incitrio, we ask questions and listen closely to make sure we fully understand the problem at hand. It is only by doing proper research and due diligence that we can help our clients uncover the best way to move forward. Whether they want to increase revenue from existing clients, generate revenue from new clients, launch a new product or service, or want to target a new industry.We do the homework up front to be the best outcome in the end.

Over the years, we have developed a proprietary process that enables us to generate the best possible results. This client engagement process is what makes Incitrio Branding & Marketing Agency different and better than our competition. It is only by diving into their business and fully understanding their needs that we can create the most innovative solutions that perform and stand the test of time.

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