Twitter and Google Strike a Deal

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Google and TwitterHave you ever seen a Twitter post in search engine results? Have you ever wished to see Twitter posts in Google searches? Well, Twitter and Google have reached an agreement to grant your wishes. In the first half of 2015, Tweets will be available to appear in Google’s search results as soon as the Tweet is posted. This new development is thanks to a deal settled between Google and Twitter which gives Google access to Twitter’s live stream of data. Previously, Google had to crawl Twitter’s site for specific information, which is now going to be automatically visible. The agreement will help Twitter’s progress towards allowing tweets to be seen by more non-users while also increasing more advertising revenue potential from a larger audience. Twitter is working hard to figure out ways to drive more traffic to the site since they have seen declines in user growth. Twitter is partnering with data miners such as Microsoft, Yahoo’s Bing, and Google in order to draw more people to the site from a variety of sources. Engineers on both the Google and Twitter teams are working on the new arrangement. Although this deal is not officially public, everyone in the know is hard at work preparing for the change. Both companies understand that it is a mutually beneficial agreement, and both companies have a lot to gain from the data sharing. The deal gives Twitter more opportunities to convert and monetize logged-out users. For Google, the search results will be enhanced with access to up-to-the-minute Tweets and a wider range of content. Apparently, there is no advertising revenue involved in the deal between two media giants. This implies that Twitter will receive data-licensing revenue. Twitter’s data-licensing revenue climbed to $41 million in the third quarter of 2014, up from $16 million the year before. The deal means that Twitter posts will be more accessible for search engines, helping both the search engines and Twitter. Twitter is not-so-slowly making itself into the one and only source for the latest news and trends. By combining the forces of search engines and the most active social media platform, Internet users can expect to be up to speed on any topic, as long as they know what they are searching for.
2015-02-12T00:41:04+00:00 February 12th, 2015|Tags: , , , , |