google-new-old-closerAs most everyone noticed yesterday, Google unveiled their new san-serif logo in their ever-popular Google Doodle. Along with the logo unveil was a two-minute video outlining the evolution of the Google brand and how consumers have used it throughout the years. But this logo redesign was done for more than just greater visual appeal. The 17-year-old tech conglomerate has grown to be a household name from multiple devices on a multitude of platforms, so the brand needed a logo that can accommodate many settings.

Google’s logo transformation is being used as a means to introduce an “identity family,” which showcases the many ways that Google can accommodate consumers on “mobile, TV, the dashboard in your car, and yes, even a desktop.” Google incorporated a collection of visual elements to go with the logo so the design can carry over to a variety of apps and tools.

According to Google’s leadership team: “As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

You can see the transformative elements in the new logo in this gif created by Google:

GoogleLogox2-Animated

Google believes that they have “taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”

You can watch the evolution of Google in this two-minute video: