The tools we use in marketing are constantly changing, and sometimes constantly dying. Remember when direct mail and print advertising was considered the only way? Then, the internet showed up and now we have social media, blogging, PPC advertising, and so much more at our disposal. The digital landscape has changed a lot and it has changed how customers interact with products or sellers. However, there’s one strategy that has stood the test of time; The Testimonial.
Testimonials seem to be the one asset that the majority of marketing and promotion advocates can agree on as being successful. Yet, most businesses have no testimonials on their websites or they provide no value to your potential buyer. Testimonials allow your business to be distinguished amongst competitors. It even takes away the hassle of pitching to a potential buyer. The testimonial can be one of the first steps in the lead nurturing process. With that being said, this can help boost customer loyalty and, in some cases, boost employee morale.
Testimonials can be part of of your digital marketing strategy as well. If it’s done with the right SEO techniques, testimonials can actually help boost your search engine presence and sometimes help bring down any negative reviews. Also, using testimonials on social media is a great way to promote your company without seeming too egotistical.
So how does one obtain testimonials? Well, you will have to ask and usually asking for neutral feedback is a pretty decent crutch. But the most effective method is giving testimonials. The more you give, the more you will receive. Remember that all of this takes time. If you’re early on, focus on the reputation you have with current customers and make sure to keep it consistent all around. If done right, testimonials can be a vital part of your strategy.