Brands take caution when it comes to online video marketing. Everyone has heard horror stories of high-cost videos not producing any return or low-cost videos tarnishing with the brand’s image. With that said, there is a lot to consider before pulling the trigger on incorporating online videos […]
In March 1987, 700 like-minded individuals came together to learn and share ideas on entertainment, media, and music. Now popularly known as South By Southwest® (SXSW®), the event has maintained steady growth, as well as made innovative strides, to help creative people develop their careers. During SXSW […]
Got an iPhone? Good news. You now can stream videos live through the Facebook app in the U.S.
Today, Facebook announced their expansion into live video streaming. Right now, all celebrities, verified users, and journalists with an iPhone can use Facebook’s new live broadcasting feature by […]
Who knew cool sneakers could inspire individuals to build their own futures? Apparently Adidas’ sneakers are just the trick to avoiding an inevitably dystopian world. Adidas Originals new campaign highlights four brand influencers – lifestyle blogger and model Aleali May, Cleveland Cavaliers’ Iman Shumpert, singer and DJ […]
As we see 2015 come to a close, what better way to end the year than to look back on the most influential advertisements? This year produced a laundry list of gender equality, gender identity and environment focused events to say the very least. And how the marketing industry took these events, they were able […]
The top 12 marketing campaigns of all time teach us lessons about how to reach our audience and send clear messages about our products. Whether our messages seek to explain what their lives need or could ideally be, the marketing strategies we use have to be fresh and unique. So what is the […]
Since the mid to late 90s, digital technology has played an instrumental part in how we find, exchange, and use information across the world. As a result, digital technology has created an ever-changing playground in the digital marketing world. Fast-forward to 2016 and you will find that digital marketing strategies you see today may very […]