video marketing

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14 04, 2016

Google Study Finds Out What Kind of Video Performs The Best For Your Brand

2017-05-23T18:18:08-07:00 April 14th, 2016|Tags: , , , , |

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Brands take caution when it comes to online video marketing. Everyone has heard horror stories of high-cost videos not producing any return or low-cost videos tarnishing with the brand’s image. With that said, there is a lot to consider before pulling the trigger on incorporating online videos […]

14 03, 2016

Emerging Trends To Expect SXSW Interactive 2016

2017-05-23T18:21:11-07:00 March 14th, 2016|Tags: , , , , , , , |

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In March 1987, 700 like-minded individuals came together to learn and share ideas on entertainment, media, and music. Now popularly known as South By Southwest® (SXSW®), the event has maintained steady growth, as well as made innovative strides, to help creative people develop their careers. During SXSW […]

26 01, 2016

Adidas New Ad Veers Away From Dystopian Future And Pushes Status Quo Once Again

2017-05-23T18:21:17-07:00 January 26th, 2016|Tags: , , , , |

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Who knew cool sneakers could inspire individuals to build their own futures? Apparently Adidas’ sneakers are just the trick to avoiding an inevitably dystopian world. Adidas Originals new campaign highlights four brand influencers – lifestyle blogger and model Aleali May, Cleveland Cavaliers’ Iman Shumpert, singer and DJ […]

1 12, 2015

Top 3 Lessons Learned From The Top 12 Marketing Campaigns Ever

2017-05-23T18:21:34-07:00 December 1st, 2015|Tags: , , , |

The top 12 marketing campaigns of all time teach us lessons about how to reach our audience and send clear messages about our products. Whether our messages seek to explain what their lives need or could ideally be, the marketing strategies we use have to be fresh and unique. So what is the […]

24 11, 2015

3 Cutting-Edge Digital Marketing Techniques To Add to Your Marketing Strategy

2017-05-23T18:21:37-07:00 November 24th, 2015|Tags: , , , , , , , , , |

Since the mid to late 90s, digital technology has played an instrumental part in how we find, exchange, and use information across the world. As a result, digital technology has created an ever-changing playground in the digital marketing world. Fast-forward to 2016 and you will find that digital marketing strategies you see today may very […]

12 11, 2015

Canada Goose First-Ever Campaign Highlights Survival In Brand’s Outerwear

2017-05-23T18:21:41-07:00 November 12th, 2015|Tags: , , , , |

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Canada Goose, a brand that rarely uses traditional marketing and still remains one of the most popular winter clothing lines in the world, launched their first-ever brand campaign. Canada Goose did not hold back on budget and creativity for their campaign either. The brand brought in […]