social media

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30 08, 2016

Case Study: Diabetes Research Connection

August 30th, 2016|Tags: , , , , , |

DRC-case-study-header When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen. Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit […]
11 07, 2016

Travel Marketing Trends That Are Reshaping The Tourism Industry

July 11th, 2016|Tags: , , |

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The Travel Marketing ecosystem is changing thanks to the emergence of collaborative consumption brought to life by Airbnb, HomeAway, and similar companies that are enabling non-traditional travel experiences. In the past 5 years alone, a lot has happened for the Tourism Industry; hotels have reinvented themselves, and […]

7 07, 2016

What Snapchat Memories Means For Marketers

July 7th, 2016|Tags: |

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Snapchat, a social media platform most notably known for sharing images and videos that then disappear after 24 hours, is now going against its original value proposition with the introduction of “Memories”. “Memories” is a new feature where users can save snaps and create story collages using, […]

5 07, 2016

Consumers Trust Influencers, Not Brands

July 5th, 2016|Tags: |

In the recent past, we could find all of the best fashion styles right from within a magazine. Models with unknown names would have the ability to sell a brand’s product with no additional vessel of communication and the magazine was enough validation for consumers to purchase a product that was being promoted in that […]

13 05, 2016

Instagram’s Uninspiring New Logo

May 13th, 2016|Tags: , , , |

Icons

Instagram recently introduced a new look with an updated icon and application design, as well as redesigned icons for Instagram’s other creative apps Layout, Boomerang, and Hyperlapse. The rebrand represents a more simplistic, tye-dye version of the previous icons.

Instagram […]

11 05, 2016

Rebranding StubHub… Again

May 11th, 2016|Tags: , , , , |

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StubHub Press Release

In alignment with this strategy, StubHub today announced a holistic update to its brand identity, along with plans to execute a strategic, multi-channel brand campaign. The rebranding includes impactful aesthetic changes to convey the feeling and anticipation that only comes with live […]

12 04, 2016

Design A Poster & Get Out The Vote With AIGA

April 12th, 2016|Tags: , , , , , |

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By: Kevin Garrison


Did you know, only 57.5% of registered voters actually participated in the 2012 elections? Get Out the Vote, an AIGA campaign to raise national engagement, asks artists to design nonpartisan posters motivating the American people to engage in the electoral process.

Contribute […]

15 03, 2016

Instagram Interaction Rates Fall 40% During 2015

March 15th, 2016|Tags: , , |

Despite creating new revenue sources, adding new 3rd party applications, incorporating new features, and even avoiding auto-postings through its API, Instagram’s interaction rate is significantly down. Now that their social platform is beginning to mature, it looks like the honeymoon phase is definitely over. Numbers from 2015 painted a bad picture and 2016 on is […]

9 02, 2016

A Campaign Series Everyone Should Appreciate

February 9th, 2016|Tags: , , , , , , , |

Noma Bar – NewYork-Presbyterian : ‘UnMasking a Killer / Full Version from Dutch Uncle on Vimeo.

Born in 1973, the Israel born artist Noma Bar dabbles in graphic design and illustration. His work has been featured in publications such as Time Out London, BBC, Random […]

3 02, 2016

Uber’s Extreme Makeover

February 3rd, 2016|Tags: , , , , |

From its modest beginnings as a black car service for around 100 San Francisco friends, Uber has since flourished as a company, servicing patrons in over 400 cities in 68 countries. Now, not only does Uber offer a wide variety of transportation services such as uberX, and uberPOOL to fit the likes of all customer […]