Retail Marketing

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26 01, 2016

Adidas New Ad Veers Away From Dystopian Future And Pushes Status Quo Once Again

2017-05-23T18:21:17-07:00 January 26th, 2016|Tags: , , , , |

1.26.16_Influencers

Who knew cool sneakers could inspire individuals to build their own futures? Apparently Adidas’ sneakers are just the trick to avoiding an inevitably dystopian world. Adidas Originals new campaign highlights four brand influencers – lifestyle blogger and model Aleali May, Cleveland Cavaliers’ Iman Shumpert, singer and DJ […]

15 01, 2016

Zoolander No.2 Movie Promotion Bleeds The Lines Between Fiction and Reality

2017-05-23T18:21:19-07:00 January 15th, 2016|Tags: , , , , , , |

It all started during Valentino’s fall 2015 fashion show where Zoolander and Hansel, played by Ben Stiller and Owen Wilson, strutted down the runway showcasing their Valentino attire while simultaneously promoting their new movie, Zoolander 2. Fast forward 11 months and the fictional model, Zoolander, debuted again on a FIAT commercial during the Golden Globes. […]
31 12, 2015

Old Navy Stings The Very People Who Designed Their Now Discontinued Toddler T-Shirts

2017-05-23T18:21:22-07:00 December 31st, 2015|Tags: , , , |

Old Navy Artist T-Shirt

Old Navy, an American clothing and accessories retailer, sparked outline outrage following the introduction of their new t-shirts for toddlers that discourages the very people that design their clothing. The t-shirt features the phrase, “Young Aspiring Artist,” with the last word, Artist, crossed […]

17 12, 2015

Holiday Window Displays & The Bonds Between Brands and Shoppers

2017-05-23T18:21:30-07:00 December 17th, 2015|Tags: , , , |

In the business of creating artwork for holiday window displays, Spaeth Design is spreading cheer this holiday season and increasing sales. This holiday season, Spaeth Designs’ elaborate displays encouraged over 24% of store onlookers to enter the shop. Not only are the store displays a great way for stores to spark sales during the high-traffic […]

7 12, 2015

How The Adidas Yeezy Boost Crashed Servers and Created A Need For Mob Control In Stores

2017-05-23T18:21:33-07:00 December 7th, 2015|Tags: , , , , |

12.01_AdidasYeezy

On December 2nd, Footwear News honored Kanye West with the “Shoe Of The Year Award,” that acknowledged the success of Ye’s collaboration with Adidas in the creation of the Adidas Yeezy Boost. Although the rapper turned Designer generated less than favorable reviews for both seasons of […]

3 12, 2015

Localization Breeds Success for Kit and Ace Luxury Apparel Brand

2017-05-23T18:21:34-07:00 December 3rd, 2015|Tags: , , , |

In less than two years, Kit and Ace has successfully opened 60 locations worldwide and plans to roll out more locations in coming years. How the high-end comfort clothing fashion line has broken ground so quickly and effectively is no surprise; however, their business plan is slightly different than most retailers. The high-end retailer centered […]

25 11, 2015

How Nordstrom Won Social Media Going Into Black Friday

2016-04-11T22:37:54-07:00 November 25th, 2015|Tags: , , , |

On November 24th, Shareablee, a social media analytics company, released engagement data for Facebook, Twitter and Instagram between November 1st and November 18th on top big box and department store retailers. The data provided by Shareablee suggests that Nordstrom and Sephora were top performers not because they developed a creative and complex Black Friday campaigns, […]