online marketing

/Tag:online marketing
27 02, 2017

Case Study: TrustCommerce

February 27th, 2017|Tags: , , , , |

As a leader in the Electronic Payment and Risk Management industry, TrustCommerce provides a comprehensive suite of payment acceptance/processing solutions for both card present and card, not present environments. With a focus on assisting partners and clients with reducing their PCI scope, they deliver this and more for clients throughout the United States; from small […]

30 08, 2016

Case Study: Diabetes Research Connection

August 30th, 2016|Tags: , , , , , |

DRC-case-study-header When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen. Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit […]
29 06, 2016

E-Commerce Best Practices For Improving Browse and Cart Abandonment Rates

June 29th, 2016|Tags: , |

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With a growing importance for online commerce, businesses are relying more on online sales to drive revenue, especially during the holiday season. In fact, in 2015 alone, online shopping increased 19% year-over-year and, during the holiday season (November through December), online sales increased by 6%. Even though […]

13 05, 2016

Instagram’s Uninspiring New Logo

May 13th, 2016|Tags: , , , |

Icons

Instagram recently introduced a new look with an updated icon and application design, as well as redesigned icons for Instagram’s other creative apps Layout, Boomerang, and Hyperlapse. The rebrand represents a more simplistic, tye-dye version of the previous icons.

Instagram […]

11 05, 2016

Rebranding StubHub… Again

May 11th, 2016|Tags: , , , , |

logo 2016

StubHub Press Release

In alignment with this strategy, StubHub today announced a holistic update to its brand identity, along with plans to execute a strategic, multi-channel brand campaign. The rebranding includes impactful aesthetic changes to convey the feeling and anticipation that only comes with live […]

29 04, 2016

Google Analytics Goes Secure

April 29th, 2016|Tags: , |

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Google Analytics emphasizes their ability to show clients where traffic is coming from. Whether people came from organic search, paid search, social media, or specific site referrals, Google Analytics prides themselves on the ability to give clients measurable data to make efficient and actionable marketing decisions for […]

14 04, 2016

Google Study Finds Out What Kind of Video Performs The Best For Your Brand

April 14th, 2016|Tags: , , , , |

04.14.16_HoneyMaidAd

Brands take caution when it comes to online video marketing. Everyone has heard horror stories of high-cost videos not producing any return or low-cost videos tarnishing with the brand’s image. With that said, there is a lot to consider before pulling the trigger on incorporating online videos […]

9 02, 2016

A Campaign Series Everyone Should Appreciate

February 9th, 2016|Tags: , , , , , , , |

Noma Bar – NewYork-Presbyterian : ‘UnMasking a Killer / Full Version from Dutch Uncle on Vimeo.

Born in 1973, the Israel born artist Noma Bar dabbles in graphic design and illustration. His work has been featured in publications such as Time Out London, BBC, Random […]

27 01, 2016

Google Blocked 50% More Bad Ads in 2015

January 27th, 2016|Tags: , , |

Google Bad Ads

In 2015, Google blocked 50% more ‘bad ads’ than 2014. Totaling a whopping 780 million in ‘bad ads,’ this covers the likes of malware, promotion of fake or illicit goods, and intrusive ads that cover up content. Although Google describes these ‘bad ad’ practices in […]

25 01, 2016

The Disappearance of Twitter’s Share Counter

January 25th, 2016|Tags: , , , , , , , |

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For the first time in six years, Twitter has decided to update its tweet and follow buttons. The new button avoids the old skeuomorphic design witch boasts realistic looking features such as drop shadows, gradients, and a 3D effect. The blue Twitter bird and black text will […]