The 9th annual MobileBeat conference is underway and marketers, engineers, and entrepreneurs alike are coming together to hear about mobile’s next frontier. Hosted by VentureBeat, Speakers from top technology firms like Google, Uber, and other similar big brands are coming together to share their strategies and visions […]
Last week during AppLift – a mobile ad tech company – hosted their annual FirstScreen Conference in Berlin at the Kino International film theatre. The FirstScreen Conference is a place where mobile industry leaders come together and discuss new and innovative ideas. During the conference, AppLift announced […]
There are two reasons for watching the Super Bowl: football and commercials. Super Bowl Sunday is probably the only time non-football fans will sit through an entire game just to enjoy the commercials and, of course, to see the half-time show. And advertisers know this.
In ten years […]
Got an iPhone? Good news. You now can stream videos live through the Facebook app in the U.S.
Today, Facebook announced their expansion into live video streaming. Right now, all celebrities, verified users, and journalists with an iPhone can use Facebook’s new live broadcasting feature by […]
In 2015, Google blocked 50% more ‘bad ads’ than 2014. Totaling a whopping 780 million in ‘bad ads,’ this covers the likes of malware, promotion of fake or illicit goods, and intrusive ads that cover up content. Although Google describes these ‘bad ad’ practices in […]
Since the mid to late 90s, digital technology has played an instrumental part in how we find, exchange, and use information across the world. As a result, digital technology has created an ever-changing playground in the digital marketing world. Fast-forward to 2016 and you will find that digital marketing strategies you see today may very […]
New marketing benchmark reports are revealing mobile device dominance across mobile-centric brands. In other words, any brand that uses online digital marketing to communicate to their consumers should spend more time on marketing for mobile-devices. More and more consumers will be accessing brand information over mobile-devices […]
Today marks the official launch for YouTube Red, YouTube’s advertising-free $9.99/month subscription across mobile, tablets, desktops, and smart TVs. Users will be able to trial YouTube Red for one month free and pay $9.99/month thereafter. The trial will include all available features of the new service summarized below.
Here is […]