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2 12, 2015

Mark Zuckerberg Vows to Donate 99% of Facebook Shares to Advancing Human Potential & Promoting Equality

December 2nd, 2015|Tags: , , |

Mark Zuckerberg Vows to Donate 99% of Facebook Shares to Advancing Human Potential & Promoting Equality

On Giving Tuesday, the global day dedicated to giving back, co-founder and CEO of Facebook, Mark Zuckerberg, announced that he and his wife are planning to donate 99% of Facebook shares, […]

29 09, 2015

Business Owners Rejoice, Facebook is Still on Your Side

September 29th, 2015|Tags: , , , , , , , , , |

This past week, business owners received promising news on Facebook’s advertising and social features. Facebook plans to roll out new features for business pages, advertising on mobile, video optimization, and brand awareness optimization tools. After multiple announcements that have catered towards Facebook’s user experience, business owners should be very, very excited with these updates.  

Mobile-Friendly

As mobile-first […]
16 07, 2015

How to Use #TBT in Your Marketing:

July 16th, 2015|Tags: , , , , , |

Hashtag #TBTIn 2014, statistics proved that the hashtag #tbt has been used 193 million times on Instagram and #throwbackthursday 38 million times. Within the last year, those numbers have increased even more.

Surely, most of you out there are well educated on the term “Throwback Thursday.” Even if you haven’t tried using this phrase, you’ve probably seen or at least heard about the hashtags #throwbackthursday and #TBT. This phenomenon entails posting an older picture on social media, often on Instagram, on Thursday. Every Thursday of every week, these well known hashtags will make an appearance on various social media sites. Throwback posts are most commonly used on Facebook, Instagram, Pinterest, and Twitter.

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10 07, 2015

Why Facebook’s New Pricing Model Will Lead To More Ad Creativity

July 10th, 2015|Tags: , , , |

Facebook-logo-with-moneyThis past week Facebook released its new cost-per-click (CPC) pricing model for advertisements on their social media platform. With this change came much happiness for marketers. Facebook now provides more diverse advertisement plans and strategies for businesses that are much more budget friendly and business specific. Advertisers no longer have to pay for advertisements that people merely “like” or “share,” but instead companies have more control over what they pay for on Facebook. […]
24 06, 2015

Advertisers Riding The Slippery Slope Of Liquid Consumers

June 24th, 2015|Tags: , , , , , |

Social Media 3d SphereConsumers are constantly striving towards something better, something new, and something more convenient. Lets face it, with all of the smart technologies on the market, society has recognized the ability to get what they want, when they want it. People are no longer grounded on one platform or homepage, but rather they have the freedom and ability to access the Internet wherever and whenever they please. This concept has brought about the idea of the “liquid consumer.” Things are no longer black and white for advertisers, but rather they are a combination of the two. A vast spread of grey area has evolved for advertisers where campaigns and promotions are no longer devised by following a simple formula. As consumers become more liquid, marketers must adapt by becoming much more “liquidly creative” and recognize that they can no longer put all of their advertisements in one place. […]
17 06, 2015

Hot Topic: Updated Digital Media Stats

June 17th, 2015|Tags: , , , , , , , |

Digital Media, social app, mobile The world of digital media is ever-evolving. In an effort to keep up with the times, here are some digital statistics showcasing social trends, video consumption, and mobile.         […]
14 02, 2015

Cinemagraphs Make Their Way to Facebook Ads

February 14th, 2015|Tags: , , , , |

Armani-Coffee-615 Facebook is continuing to push the boundaries for standard social media advertising. They keep pushing because to help advertisers is to help themselves. Facebook’s latest updates to their ads’ functionality is hypnotic and, if done well, downright beautiful. […]
3 02, 2015

How To Create the Perfect Social Media Post

February 3rd, 2015|Tags: , , |

Social Media Icons Image courtesy of forbes.com When we live in a world inundated with useless “What I’m eating” status updates and random cat posts, how does a brand leverage social media to successfully earn brand equity and drive fruitful traffic to its website? The answer lies in the perfect social media posts and the ideal recipe of branded content mixed with a hearty helping of outsourced content. […]
21 01, 2015

This Girl Can: A Campaign for Girls of All Shapes and Sizes

January 21st, 2015|Tags: , , , |

thisgirlcanLast week, an organization that encourages women of all ages to be active in the UK, released an inspirational video depicting girls and women going hard at a variety of fitness activities. The video plays Missy Elliot’s “Get Your Freak On” as women of all shapes and sizes work hard, sweat, and love whatever form of exercise they are doing. According to Facebook, the This Girl Can campaign was developed by Sport England and “celebrates the active women everywhere who are doing their thing no matter how they do it, how they look or even how sweaty they get.” The real kicker is their differentiating point. The This Girl Can campaign doesn’t focus on weight loss or fitting into a size determined by numbers, but rather, the importance of the feeling you get after a good workout. Some call it a runner’s high, some call it exhaustion, but it is depicted perfectly as a girl collapses on her couch after a good run. There is a satisfaction of working hard when working out. […]
5 01, 2015

Digital Marketing in 2015: What to Expect

January 5th, 2015|Tags: , , , |

Virtual Reality Image courtesy of wallpaperswide.com The digital marketing landscape is ever expanding and fluctuating. The past year marked a time of unprecedented increase “celebritism,” advancements in marketing automation and virtual reality, change among social platforms, and an increased awareness of brand’s social responsibility. So, what can we expect to see in 2015 following the progress made in 2014? […]