Surely, most of you out there are well educated on the term “Throwback Thursday.” Even if you haven’t tried using this phrase, you’ve probably seen or at least heard about the hashtags #throwbackthursday and #TBT. This phenomenon entails posting an older picture on social media, often on Instagram, on Thursday. Every Thursday of every week, these well known hashtags will make an appearance on various social media sites. Throwback posts are most commonly used on Facebook, Instagram, Pinterest, and Twitter.[…]
16 07, 2015
In 2014, statistics proved that the hashtag #tbt has been used 193 million times on Instagram and #throwbackthursday 38 million times. Within the last year, those numbers have increased even more.
21 01, 2015
Last week, an organization that encourages women of all ages to be active in the UK, released an inspirational video depicting girls and women going hard at a variety of fitness activities. The video plays Missy Elliot’s “Get Your Freak On” as women of all shapes and sizes work hard, sweat, and love whatever form of exercise they are doing. According to Facebook, the This Girl Can campaign was developed by Sport England and “celebrates the active women everywhere who are doing their thing no matter how they do it, how they look or even how sweaty they get.” The real kicker is their differentiating point. The This Girl Can campaign doesn’t focus on weight loss or fitting into a size determined by numbers, but rather, the importance of the feeling you get after a good workout. Some call it a runner’s high, some call it exhaustion, but it is depicted perfectly as a girl collapses on her couch after a good run. There is a satisfaction of working hard when working out. […]
5 01, 2015
Image courtesy of wallpaperswide.com The digital marketing landscape is ever expanding and fluctuating. The past year marked a time of unprecedented increase “celebritism,” advancements in marketing automation and virtual reality, change among social platforms, and an increased awareness of brand’s social responsibility. So, what can we expect to see in 2015 following the progress made in 2014? […]