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17 12, 2013

Facebook’s Video Ads – What You Need to Know

2014-01-08T17:54:04+00:00 December 17th, 2013|Tags: , , , , |

1-300x168It’s happening. Facebook is launching video ads. No, the new ad platform isn’t a large scale, autoplay video ad strategy originally discussed, but Facebook is aggressively marketing their new in-post, user-initiated video ad products. Facebook is asking its marketing developer partners (called PMDs) to pitch their clients […]
4 11, 2013

Google Will Use Individuals’ Content in Ads

2014-01-06T18:24:54+00:00 November 4th, 2013|Tags: , , , , , |

It’s about to become a lot harder to remain anonymous online. Google is making it harder for users to hide their content and identities from other users. Last month, Google announced that it will soon show users’ names, photos, ratings, comments, and more in ads across the web (both on Google and affiliated display networks) […]