facebook ads

/Tag:facebook ads
27 01, 2014

Facebook Wants LinkedIn’s Advertisers to Make the Switch

January 27th, 2014|Tags: , , , , |

facebookadslogoLinkedIn has done very well for itself with advertising. Recruiters and B2B-ers alike flocked to LinkedIn advertising because of its ability to target specific professionals and industries. Facebook has also done well with advertising, but they’re mostly attracting consumer brands trying to reach their possible buyers. Now, Facebook wants to attract recruiters away from LinkedIn to advertise on Facebook. […]
17 12, 2013

Facebook’s Video Ads – What You Need to Know

December 17th, 2013|Tags: , , , , |

1-300x168It’s happening. Facebook is launching video ads. No, the new ad platform isn’t a large scale, autoplay video ad strategy originally discussed, but Facebook is aggressively marketing their new in-post, user-initiated video ad products. Facebook is asking its marketing developer partners (called PMDs) to pitch their clients Facebook ads. They’ve distributed a slide deck for pitching these ads. The presentation tries very hard to convince advertisers that Facebook isn’t just an alternative to TV advertising, but that it actually reaches more people than TV ads can. You can view the full slide deck here, but here are some of the highlights: […]
4 11, 2013

Google Will Use Individuals’ Content in Ads

November 4th, 2013|Tags: , , , , , |

It’s about to become a lot harder to remain anonymous online. Google is making it harder for users to hide their content and identities from other users. Last month, Google announced that it will soon show users’ names, photos, ratings, comments, and more in ads across the web (both on Google and affiliated display networks) to endorse advertisers’ products/services. If you’re on Facebook, you’ve probably noticed that they’re taking a similar route. They’ve removed the option for users to hide their timelines from other users, and they use user content in advertisements already. […]