Ecommerce Design & Programming

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Ecommerce Design & Programming 2017-05-23T17:58:50+00:00

Ecommerce Design & Programming Overview

Whether you’re setting up an ecommerce version of your “brick and mortar” business or a new online retail presence, it can be a daunting task. There’s so much to consider: from the right shopping cart to integration with your CMS, CRM, inventory management system, and bookkeeping software, it can all seem overwhelming. Incitrio Branding & Marketing Agency can help you build the right foundation for future growth, expansion, and diversification.

  • Ecommerce Shopping Cart —  design, program, configuration, testing, etc.
  • Mobile Commerce — design, program, configuration, testing, etc.
  • Social Commerce — design, program, configuration, testing, etc.
  • Integration — Cart, Plugins, Widgets, CMS, CRM, Inventory, QuickBooks, etc.
  • Enhanced Programming — affiliate marketing, member portal & management, etc.
Incitrio Branding & Marketing Agency Services Orange

Ecommerce Design & Programming Process

Deciding to implement an ecommerce initiative is a really big step for most companies. Whether you’re a B2C looking to sell product directly and/or to wholesalers, a B2B looking offer services and event/conference registration, or a non-profit wanting to implement an online donation platform, choosing the right shopping cart that integrates properly with your CMS and CRM is not a choice that should be made lightly. There are incredible negative “domino-like” repercussions to you and your brand if you take that wrong first step. Let Incitrio Branding & Marketing Agency help you navigate the complex waters of ecommerce to decide if it’s the right choice now, or whether it should be a Phase II tactic implemented at a later date.

The biggest challenge we see in most ecommerce integrations is that the client picks the CMS and shopping cart before they consider their true needs. Specifically, the integration that may be required with your inventory software system and how/where you are going to manage that inventory. Also, how the database and transaction processing will “talk” to your accounting software. It could be a one-way push, or a data dump, or a two-way integration, or one of the two pieces of software may not offer the option for integration. Some shopping carts demand that you manage inventory through their application, but that may not work if you have a warehouse and perform your own fulfillment. Also, another important factor to consider is how you plan to delineate between “for the public” pricing and “wholesaler” or “reseller” pricing.

Incitrio’s team of developers has experience working with many different types of shopping carts, including: WP plugins, Zen, BigCommerce, Volusion, Magento, and more. Talk to us about your unique situation and we’ll help you determine if we are a fit for the project. We will be happy to refer you to one of our strategic partners directly if, together, we determine that our developer team’s skill sets are not a match.

Incitrio Branding & Marketing Agency can handle the design, programming, configuration, inventory migration, merchant account setup, and testing of your shopping cart. We can program for traditional online, mobile, and/or social commerce. We will design your cart so that when we “reskin” it, it matches the look&feel of your current site. If you need a website design and programming as well as an ecommerce component, we can definitely handle both pieces. In fact, projects always go more smoothly if we handle the entire web piece from start to finish. Where we have encountered complications in the past has been when we have inherited another agency’s ecommerce project gone bad and have to do detective work to fix it. Sorting through their code can be incredibly labor intensive and frustrating to the client, especially when neither the client nor their old agency is able to communicate what work exactly is left to be completed.

Understanding the importance of integration is key. That’s why Incitrio Branding & Marketing Agency performs heavy due diligence to clearly understand and define the problem prior to engaging in any ecommerce design and programming project. We want to make sure to clearly manage expectations and help you feel comfortable with the process and timeline. A collaborative relationship is important to the success of the project. We utilize online project management software to enable the client to track the progress of a given project as well as upload key files and assets for said project. By sharing a common tool for dialogue and tracking tasks via threads, both parties are able to have maximum transparency into where bottlenecks may happen for either side and find ways to overcome them.

Deciding to implement an ecommerce initiative is a really big step for most companies. Whether you’re a B2C looking to sell product directly and/or to wholesalers, a B2B looking offer services and event/conference registration, or a non-profit wanting to implement an online donation platform, choosing the right shopping cart that integrates properly with your CMS and CRM is not a choice that should be made lightly. There are incredible negative “domino-like” repercussions to you and your brand if you take that wrong first step. Let Incitrio Branding & Marketing Agency help you navigate the complex waters of ecommerce to decide if it’s the right choice now, or whether it should be a Phase II tactic implemented at a later date.

The biggest challenge we see in most ecommerce integrations is that the client picks the CMS and shopping cart before they consider their true needs. Specifically, the integration that may be required with your inventory software system and how/where you are going to manage that inventory. Also, how the database and transaction processing will “talk” to your accounting software. It could be a one-way push, or a data dump, or a two-way integration, or one of the two pieces of software may not offer the option for integration. Some shopping carts demand that you manage inventory through their application, but that may not work if you have a warehouse and perform your own fulfillment. Also, another important factor to consider is how you plan to delineate between “for the public” pricing and “wholesaler” or “reseller” pricing.

Incitrio’s team of developers has experience working with many different types of shopping carts, including: WP plugins, Zen, BigCommerce, Volusion, Magento, and more. Talk to us about your unique situation and we’ll help you determine if we are a fit for the project. We will be happy to refer you to one of our strategic partners directly if, together, we determine that our developer team’s skill sets are not a match.

Incitrio Branding & Marketing Agency can handle the design, programming, configuration, inventory migration, merchant account setup, and testing of your shopping cart. We can program for traditional online, mobile, and/or social commerce. We will design your cart so that when we “reskin” it, it matches the look&feel of your current site. If you need a website design and programming as well as an ecommerce component, we can definitely handle both pieces. In fact, projects always go more smoothly if we handle the entire web piece from start to finish. Where we have encountered complications in the past has been when we have inherited another agency’s ecommerce project gone bad and have to do detective work to fix it. Sorting through their code can be incredibly labor intensive and frustrating to the client, especially when neither the client nor their old agency is able to communicate what work exactly is left to be completed.

Understanding the importance of integration is key. That’s why Incitrio Branding & Marketing Agency performs heavy due diligence to clearly understand and define the problem prior to engaging in any ecommerce design and programming project. We want to make sure to clearly manage expectations and help you feel comfortable with the process and timeline. A collaborative relationship is important to the success of the project. We utilize online project management software to enable the client to track the progress of a given project as well as upload key files and assets for said project. By sharing a common tool for dialogue and tracking tasks via threads, both parties are able to have maximum transparency into where bottlenecks may happen for either side and find ways to overcome them.

Ecommerce Design & Programming FAQs

A shopping cart is a separate piece of software that you can integrate with your website to process online transactions and use as your ecommerce system. Your shopping cart is typically already developed or programmed by a third party. It comes pre-programmed with certain pieces of functionality and all shopping carts are not equal. Some carts can process international transactions, offer multiple shipping options, have an integrated affiliate marketing component, and/or can integrate with SalesForce, QuickBooks, or your inventory management software. Other shopping carts have more robust SEO options, “you might also like” functionality, and the ability to access a remote database. Understanding and being clear about your needs up front will help you and your developer team to choose the right shopping cart for you, before you begin the ecommerce design and programming process.
Two-way API integration means that there is an API (connector programming code) that allows information to be sent back and forth between two pieces of software. For example: if your shopping cart had a two-way API integration with QuickBooks, both pieces of software could tell each other when a sale has been made and inventory amounts for a particular item have changed. This is particularly useful to the inventory manager so they don’t have to manually update the database at the end of every day. Two-way API integration could also be used between your shopping cart and SalesForce so that when a new customer registers for your member portal, their contact information ports into SalesForce with a tag for what kind of customer they are automatically. This makes it easier for your VP of Sales to track sales conversions and where they came from, rather than having a sales engineer manually update and load that information on a daily basis.
It depends on how you intend to use it. For example: You might pick one software that “lives” at your warehouse and integrates with the shopping cart if the majority of your sales are done at your brick and mortar or through your sales team. But, if you do not have a brick and mortar and only have an online precense, you might have your shopping cart handle all of the inventory management.
Incitrio Branding & Marketing Agency can program a member portal with different levels of permissions or access so that your public sees one set of pricing and your wholesalers see a different set of pricing for the same set of products. We can also program a portal for your wholesalers or channel partners so that they have access to videos, marketing collateral, and other important assets for continuity of brand management. This approach allows you to control how your brand is used and pushed out by your resellers, franchisees, etc. And, it gives them one place that acts as a protected content repository.
Yes. Even if you don’t end up hiring Incitrio, we will work with you on a consulting basis to create and define your Scope of Work. This process creates an RFP with functionality detail and bullet points that clearly define and match your complete needs. It also enables you to get an “apples to apples” set of proposals, as each vendor will then be required to match (point by point) each level of detail within your RFP written in “developer” speak so there is no misunderstanding or miscommunication of expectations and requirements.
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