When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen.
Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit organization to do just that.
Today, Diabetes Research Connection is the only crowdfunding platform that focuses on type 1 diabetes research by early-career scientists. This area of research is severely underfunded and yet, diabetes funding continues to decline globally. What is most interesting about DRC is that the projects they wish to crowdfund are research made by early-career scientists. As history has shown, young early-career scientists, like Albert Einstein, have found innovative breakthroughs that we still use as a foundation for our existence today. DRC sees funding early-career scientists as undervalued. As a result, they are now providing more opportunities for these scientists to gain substantial funding for their cutting edge research.
In order to make that difference, and get their name and mission known, DRC knew they needed to create a clear and consistent brand platform that would help differentiate their messaging from the rest. That was when Incitrio Branding & Marketing Agency was brought in (early 2015) to strengthen and support DRC’s brand across all public facing marketing channels. From brand management to website development to strategic social and digital marketing, Incitrio Branding & Marketing Agency was able to enhance DRC’s brand equity and presence while helping them achieve their funding objectives.
Evolving the Brand
Through thoughtfully considered and data-backed campaigns, Incitrio Branding & Marketing Agency was able to help DRC raise a total of $478,494 for type 1 diabetes research within one year. As funding research for diabetes continues to decline globally, our hope for DRC is to support their goal for improving prevention, treatment, and curing type 1 diabetes.
The final work products were as follows:
- Mobile-Responsive, Crowdfunding Ecommerce Website Design & Programming
- Google Adwords Optimization via Google Grant
- Search Engine Optimization
- Monthly Email Marketing & Social Media Campaigns
- Infographic Design and Icon Development
- Brochure & Collateral Design
- Stationery Package Design
- Public Relations: Press Releases & Media Fact Sheet
- Integrated December Giving Campaign: Direct Mail Appeal + Social Fundraising Campaign