- Brand awareness or reinforcement
- Lead conversion and nurturing
- Customer conversion
- Customer service
- Customer loyalty/retention
- Customer upsell
- Passionate subscribers
Companies have to think about links. In fact, linking now seems to make more of an impact on SEO than keywords do altogether. But, linking isn’t easy. There are wrong and right ways to draw attention to your site via links. Here’s a few tips to get you started in the right direction:
- Use co-citation. Co-what? Co-citations are when your brand is mentioned, but not linked. Google tracks mentions and not just direct links, therefore simple brand mentions can be just as important.
- Keywords aren’t so key anymore. Google is getting smarter and recognizing quality content over keywords. Influential articles and posts are gaining higher ranks than pages packed with “perfect keywords.”
- Stick to what you’re good at. Stay niche and don’t spread yourself too thin. If you remain niche, you are more likely to get links for quality sites, rather from websites that have little to do with your cause. Even if the quality sites’ links only generate a few clicks, they are likely to be more meaningful and powerful click-throughs.
- Interact directly with other websites and blogs. It’s content marketing common courtesy to return the favor of company’s endorsing and linking your brand. What goes around comes around.
The bottom line is that linking matters. It’s crucial for companies to constantly keep up with what really matters in the SEO world in order to maximize their content marketing strategies. Get creative and happy linking!