2. Michelle Obama Michelle Obama’s First Lady (or FLOTUS) account used the Twitter collage to showcase Michelle, Sasha, and Malia’s goodwill trip to China.
As you wish: photos of Halle, Jennifer, Bruce and Leo pic.twitter.com/0dcnAsaqOG— The Academy (@TheAcademy) March 27, 2014
3. YouTube YouTube used the collage to promote its “awkward” playlist, which features some pretty stellar videos to make you cringe.
"I hope you'll keep…building bonds of friendship that will enrich your lives & enrich our world" —FLOTUS in China, pic.twitter.com/fxmuQN9JL9— The First Lady (@FLOTUS) March 28, 2014
It’s such a new feature that it’s clear brands aren’t quite sure the best way to utilize the collages, yet. But, as with Vine and Instagram and other updates to Facebook and Twitter, brands learn to adapt and find creative ways to use the new features. We think The Walking Dead’s tweet foreshadows cool, creative uses of the collage to combine a message across multiple images (think: brands creating graphics that use both the cover and profile photos on Facebook). We can’t wait to see what they come up with!
To our fans! pic.twitter.com/NAT6G1bUYD— The Walking Dead AMC (@WalkingDead_AMC) April 1, 2014