Twitter has been in the spotlight lately since straying from its original 140 character limit, but now word has spread of another new feature. Twitter has confirmed that they have started rolling out a “tweetstorm” feature to limited users for Android and iOS. Twitter may be rolling out new features, but it only puts a band-aid on the real issues.
So what is the issue here? While Twitter is not dying, it is definitely hurting in a lot places. And in helping themselves grow, Twitter got rid of the one thing that made the platform itself unique, the 140 character count. With that being said, how is Twitter supposed to stand out from the social media crowd?
Thanks to advertisers, it continues to do so.
Despite the death of Vine and the loss of Periscope’s relevance to Facebook Live, advertisers keep Twitter alive by generating revenue for them. Advertisers and businesses allow Twitter to stay relevant in the social media realm. For example, Wendy’s has manages their Twitter in a witty, fun, and sarcastic manner that their audience responds well too. Businesses and advertisers are creating tweets that sometimes go viral, which attracts users back to Twitter and, ultimately, drive engagement within social media and increase website traffic.
Twitter is still a great resource for advertisers and it’s up to Twitter to keep itself attractive to them. Advertisers and businesses continue to bring new users with more than 300 million monthly active users. Hopefully Twitter’s new features will continue to keep it afloat and appeal to advertisers. In short, if advertisers stray from Twitter, it will eventually lead to the platform’s demise.