Facebook took a further step in cracking down on Pages that try to work around the News Feed algorithm. Currently, the algorithm shows friends and pages that you mostly engage with through likes, comments, and shares.This has resulted in pages soliciting for engagement, which Facebook tried to take care of by rewarding pages that didn’t solicit more exposure. Now, Facebook will penalize you for soliciting engagement.
While this may sound counterintuitive for Facebook’s platform, it forces Pages to create and post content that is engaging to look at, which will drive up shares and likes. By allowing these pages to create posts that solicit engagement, Facebook suddenly looks no different than your email inbox asking you to take action. And with consumers making it clear that they want nothing to do with ads via adblockers, Facebook risks losing their audience by allowing these posts to occur. As of last week, Facebook’s News Feed algorithm will start demoting individual engagement bait posts and will trick down to the Page level.
Once this makes it to the Page level, administrators will start to see a decrease in reach. This will force marketers to create engaging content that will sell itself rather than relying on soliciting. This is all a part of Facebook’s clean up to prevent spammy links, personalized clickbait, and an attempt to encourage users to create more original content.