It didn’t matter whether or not this particular Larry happened to own six cats and was severely traumatized from an experience he had with a dog, Coke was proving that even a large company like themselves could interact somewhat directly with its consumers. While Coke didn’t break the Internet like Caitlyn Jenner did a few weeks ago, the campaign did see a large amount of success. Coke was able to further brand themself by using personal and humorous techniques to reach a massive audience. Coke was able to simultaneously advertise remotely (via Twitter) as well as face-to-face (via Billboard in Times Square). With this approach, Coke was not only able to interact with people in Time Square, but it also allowed people across the country to contribute to the campaign.
Coke seems to be beating its competitors to the punch with their interactive campaigns, which has allowed the brand to further develop a personality for itself. It’s only moments before their next creative campaign comes to life. Keep an eye out for their next campaign, and maybe this time you can join in on the fun.