Chances you are reading this because you either feel comfortable where you stand with PART I: Know Where To Start, or you implemented the 4 key variables for establishing the proper foundation needed to begin PART II: Become An Attribution Master. Either way, you are ready to learn how to solve any challenge […]
First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.
For example, say you run a marketing campaign. Each tactic in that marketing campaign […]
In recent months, the digital marketing ecosystem has shown that marketers are reallocating their budgets for 2017. A few leading factors that have resulted in this shift attribute to mobile targeting updates by Google, conversion optimization, and changes in consumer behavior, all of which contribute to improving brand-customer relationships.
Customers value the brand experience over everything […]
Yesterday Snapchat rolled out their newly designed homepage in hopes of improving user interaction for their publisher’s content. The video and photo-sharing platform’s new design emphasizes publisher subscribe buttons, creative headlines, and new placements. Snapchat’s naturalized progression of capitalizing on publisher sponsored content is an inevitability of […]
Traveling is about the experience and easyJet would like to keep it that way. An airline that is self-described as “the web’s favorite airline”, easyJet has now expanded the breadth of their product line so that people can enjoy their travels both on and off their planes. […]
Airbnb is a long time coming result of consumer behavior shifts in the hospitality and travel industry. During the C2 Conference in Montreal on May 25th, the head of global hospitality and strategy at Airbnb, Chris Conley, perfectly explains that Airbnb’s success stems from “following trends of […]
This year at I/O, Google brought together developers for an immersive, three-day experience focused on the future of technology, mobile, and beyond. As the company’s annual developer conference, 2016 displayed how Google’s vision for technology is becoming largely omnipresent. With many notable announcements shared, Google’s announcement to […]
SFMOMA Before & After Photos
In partnership with detour, and supported by Bloomberg Philanthropies, the SFMOMA has created an app to guide viewers through the building, and supplying them with an interactive artistic experience unlike any other.
Ultra-interesting audio content read by well-known podcasters, athletes, and other famous […]
Yesterday, Mark Zuckerberg revealed where they expect Facebook to be in 10 years. From live video, Messenger and chatbots, to artificial intelligence and internet-beaming satellites, Facebook’s CEO dives into the social media platform’s future during the annual F8 Developer conference. Zuckerberg’s keynote speech brings to light how […]