User Experience

Home/User Experience
12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

2017-01-12T23:42:34+00:00 January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]

18 11, 2016

Third Quarter 2016 Digital Marketing Insights

2017-05-23T18:17:48+00:00 November 18th, 2016|

In recent months, the digital marketing ecosystem has shown that marketers are reallocating their budgets for 2017. A few leading factors that have resulted in this shift attribute to mobile targeting updates by Google, conversion optimization, and changes in consumer behavior, all of which contribute to improving brand-customer relationships.

Customers value the brand experience over everything […]

8 06, 2016

Snapchat Redesigns Homepage To Improve User Interactions With Publisher Content

2017-05-23T18:17:55+00:00 June 8th, 2016|

06.08.2016_SnapchatDiscoverPage

Yesterday Snapchat rolled out their newly designed homepage in hopes of improving user interaction for their publisher’s content. The video and photo-sharing platform’s new design emphasizes publisher subscribe buttons, creative headlines, and new placements. Snapchat’s naturalized progression of capitalizing on publisher sponsored content is an inevitability of […]

20 05, 2016

Google Announces Expansion of Firebase at I/O

2017-05-23T18:17:57+00:00 May 20th, 2016|Tags: , |

5.20.2016_Firebase

This year at I/O, Google brought together developers for an immersive, three-day experience focused on the future of technology, mobile, and beyond. As the company’s annual developer conference, 2016 displayed how Google’s vision for technology is becoming largely omnipresent. With many notable announcements shared, Google’s announcement to […]

6 05, 2016

SFMOMA’s Audio Tour Experience Reimagined

2017-05-23T18:18:00+00:00 May 6th, 2016|Tags: , , , , , , |

sfmoma_building_before_after

SFMOMA Before & After Photos

In partnership with detour, and supported by Bloomberg Philanthropies, the SFMOMA has created an app to guide viewers through the building, and supplying them with an interactive artistic experience unlike any other.

Ultra-interesting audio content read by well-known podcasters, athletes, and other famous […]

13 04, 2016

Mark Zuckerberg Unveils 10-Year Facebook Plan at the F8 Developer Conference

2017-05-23T18:18:08+00:00 April 13th, 2016|Tags: , , , , , |

04.13.16_FBF8

Yesterday, Mark Zuckerberg revealed where they expect Facebook to be in 10 years. From live video, Messenger and chatbots, to artificial intelligence and internet-beaming satellites, Facebook’s CEO dives into the social media platform’s future during the annual F8 Developer conference. Zuckerberg’s keynote speech brings to light how […]

2 03, 2016

Incitrio Branding & Marketing Agency Named One Of San Diego’s Top Web Design Firms

2017-05-23T18:21:11+00:00 March 2nd, 2016|Tags: , , , , , , , , , , |

web_designers_san_diego_2016

Today we are proud to announce that Incitrio Branding & Marketing Agency has been named one of San Diego’s top web design firms of 2016 by Clutch, a Washington-based business-to-business analysis firm.

Clutch’s research classifies web design firms in San Diego, Atlanta, and Philadelphia with distinguished records of […]