User Experience

/User Experience
17 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART II: Become An Attribution Master

January 17th, 2017|

Chances you are reading this because you either feel comfortable where you stand with PART I: Know Where To Start, or you implemented the 4 key variables for establishing the proper foundation needed to begin PART II: Become An Attribution Master. Either way, you are ready to learn how to solve any challenge […]

12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]

18 11, 2016

Third Quarter 2016 Digital Marketing Insights

November 18th, 2016|

In recent months, the digital marketing ecosystem has shown that marketers are reallocating their budgets for 2017. A few leading factors that have resulted in this shift attribute to mobile targeting updates by Google, conversion optimization, and changes in consumer behavior, all of which contribute to improving brand-customer relationships.

Customers value the brand experience over everything […]

8 06, 2016

Snapchat Redesigns Homepage To Improve User Interactions With Publisher Content

June 8th, 2016|

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Yesterday Snapchat rolled out their newly designed homepage in hopes of improving user interaction for their publisher’s content. The video and photo-sharing platform’s new design emphasizes publisher subscribe buttons, creative headlines, and new placements. Snapchat’s naturalized progression of capitalizing on publisher sponsored content is an inevitability of […]

1 06, 2016

easyJet Expands Product Breadth With The Introduction Of New High-Tech Sneakers

June 1st, 2016|Tags: , |

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Traveling is about the experience and easyJet would like to keep it that way. An airline that is self-described as “the web’s favorite airline”, easyJet has now expanded the breadth of their product line so that people can enjoy their travels both on and off their planes. […]

27 05, 2016

Airbnb’s Successfully Captures The Three Rules of Innovation

May 27th, 2016|Tags: , |

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Airbnb is a long time coming result of consumer behavior shifts in the hospitality and travel industry. During the C2 Conference in Montreal on May 25th, the head of global hospitality and strategy at Airbnb, Chris Conley, perfectly explains that Airbnb’s success stems from “following trends of […]

20 05, 2016

Google Announces Expansion of Firebase at I/O

May 20th, 2016|Tags: , |

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This year at I/O, Google brought together developers for an immersive, three-day experience focused on the future of technology, mobile, and beyond. As the company’s annual developer conference, 2016 displayed how Google’s vision for technology is becoming largely omnipresent. With many notable announcements shared, Google’s announcement to […]

6 05, 2016

SFMOMA’s Audio Tour Experience Reimagined

May 6th, 2016|Tags: , , , , , , |

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SFMOMA Before & After Photos

In partnership with detour, and supported by Bloomberg Philanthropies, the SFMOMA has created an app to guide viewers through the building, and supplying them with an interactive artistic experience unlike any other.

Ultra-interesting audio content read by well-known podcasters, athletes, and other famous […]

13 04, 2016

Mark Zuckerberg Unveils 10-Year Facebook Plan at the F8 Developer Conference

April 13th, 2016|Tags: , , , , , |

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Yesterday, Mark Zuckerberg revealed where they expect Facebook to be in 10 years. From live video, Messenger and chatbots, to artificial intelligence and internet-beaming satellites, Facebook’s CEO dives into the social media platform’s future during the annual F8 Developer conference. Zuckerberg’s keynote speech brings to light how […]

2 03, 2016

Incitrio Branding & Marketing Agency Named One Of San Diego’s Top Web Design Firms

March 2nd, 2016|Tags: , , , , , , , , , , |

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Today we are proud to announce that Incitrio Branding & Marketing Agency has been named one of San Diego’s top web design firms of 2016 by Clutch, a Washington-based business-to-business analysis firm.

Clutch’s research classifies web design firms in San Diego, Atlanta, and Philadelphia with distinguished records of […]