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29 05, 2018

How AI is Changing Video Marketing

2018-05-29T17:58:28+00:00 May 29th, 2018|

AI and big data have revolutionized digital marketing. It has changed the way we target ads, content, and analytics. Despite all of these changes, the relationship between marketing and big data does not get the same amount of attention as all of the other capabilities. This is especially […]

9 05, 2018

Ways to Improve Your Facebook Ad Conversions

2018-05-09T18:52:45+00:00 May 9th, 2018|

Facebook users spend approximately 50 minutes a day scrolling through Facebook and their apps. However, changes in the algorithm effect what people are seeing and if Facebook ads is your game, then it’s quite challenging. With the new algorithm focusing on engagement, businesses are having a hard time […]
8 03, 2018

Takeaways from Social Media Marketing World 2018

2018-03-08T18:09:41+00:00 March 8th, 2018|

Source: Social Media Marketing World Social Media Marketing World was definitely one for the books with inspiring keynotes, amazing workshops and the opportunity to meet people and experts from all over the world. It was definitely one for the books and there were some takeaways to be had […]
23 02, 2018

Why Netflix’s Digital Marketing Strategy is Spot On

2018-02-23T16:30:01+00:00 February 23rd, 2018|

Almost everyone loves Netflix. That’s a fact. It’s convenient, engaging, and the original content is almost superb. But it’s not just the original content that keeps people at home binge watching, it’s their amazing digital marketing techniques used to acquire new customers and retain existing ones. They […]
6 02, 2018

Super Bowl 2018: Our Top Picks

2018-02-06T00:05:54+00:00 February 6th, 2018|

There’s three kinds of people who watch the Super Bowl. Those who watch the game, those who are just in it for the ads, and those that are in it for both. We are the latter (especially since Angie is a Patriots fan), but we love our fair […]
12 01, 2018

Can Diet Coke’s Rebranding Convince Millennials to Drink Soda?

2018-03-06T22:27:32+00:00 January 12th, 2018|

Source: AdWeek After 35 years, Diet Coke has been rebranded with a slimmer can and new flavors with the same Diet Coke taste. Since Coca-Cola rarely makes physical changes to their products, it’s fair to question what exactly brought upon the change of not only a […]
1 12, 2017

Spotify’s End of Year Campaign is a Hit, Again

2017-12-01T17:57:17+00:00 December 1st, 2017|

Spotify’s data-driven end of year campaigns are almost always a hit among consumers. With 2016 showcasing weird moments throughout the year, Spotify took a different turn and catered this year’s campaign to 2018 resolutions. Although all of the ads have different copy, they’re unified by the same color […]
13 11, 2017

HubSpot and Lucky Orange: The Latest Integration

2017-11-13T19:17:33+00:00 November 13th, 2017|

Everything wonderful comes in pairs: peanut butter & jelly, macaroni and cheese, and now, HubSpot and Lucky Orange. Lucky Orange is a tool that allows you to see where exactly potential leads are going in your website. With heatmaps and visitor recordings, Lucky Orange […]
10 11, 2017

The Great Debate: Does “WWW” Really Make a Difference?

2017-11-10T17:23:15+00:00 November 10th, 2017|

Picture this: A website we had spent months working on has just gone live. We’re scanning through for any glitches and visual issues to make sure everything was working properly. While communicating with our client about design and user interface, we were asked this […]