12 01, 2018

Can Diet Coke’s Rebranding Convince Millennials to Drink Soda?

2018-01-12T19:21:59+00:00 January 12th, 2018|

After 35 years, Diet Coke has been rebranded with a slimmer can and new flavors with the same Diet Coke taste. Since Coca-Cola rarely makes physical changes to their products, it’s fair to question what exactly brought upon the change of not only a […]
1 12, 2017

Spotify’s End of Year Campaign is a Hit, Again

2017-12-01T17:57:17+00:00 December 1st, 2017|

Spotify’s data-driven end of year campaigns are almost always a hit among consumers. With 2016 showcasing weird moments throughout the year, Spotify took a different turn and catered this year’s campaign to 2018 resolutions. Although all of the ads have different copy, they’re unified by the same color […]
13 11, 2017

HubSpot and Lucky Orange: The Latest Integration

2017-11-13T19:17:33+00:00 November 13th, 2017|

Everything wonderful comes in pairs: peanut butter & jelly, macaroni and cheese, and now, HubSpot and Lucky Orange. Lucky Orange is a tool that allows you to see where exactly potential leads are going in your website. With heatmaps and visitor recordings, Lucky Orange […]
10 11, 2017

The Great Debate: Does “WWW” Really Make a Difference?

2017-11-10T17:23:15+00:00 November 10th, 2017|

Picture this: A website we had spent months working on has just gone live. We’re scanning through for any glitches and visual issues to make sure everything was working properly. While communicating with our client about design and user interface, we were asked this […]
6 11, 2017

Google Pixel Buds: Language Translation and Maybe Catered Search Results

2017-11-06T17:28:00+00:00 November 6th, 2017|

Earlier last month, Google released wireless earbuds to listen to music and use audio control for calls, texts, and search capabilities. Oh, and it also translates languages. If you’re stunned by how amazing this is, don’t worry, so are we. By using Google Translate, the Pixel Buds can help […]
19 10, 2017

How Kool-Aid, A 90-Year-Old Icon, Has Stayed Famous for So Long

2017-10-19T23:08:27+00:00 October 19th, 2017|

It is fruity, fun and affordable ever since the Great Depression.

Inventor, Edwin Perkins created Kool-Aid in downtown Hastings. Perkins concocted Kool-Aid in a brick building in 1927. This fruity, colorful drink is now 90 years old and still thriving today.
27 10, 2016

Fanta Teams Up with Illustrator Noma Bar For Halloween

2017-05-23T18:17:48+00:00 October 27th, 2016|


Fanta is known for releasing limited edition Halloween soda cans over the years, so it’s no surprise that this year would be any different. With the help of Noma Bar, an illustrator most notably known for his work for Time Out London, BBS, Random House, The […]