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27 10, 2016

Fanta Teams Up with Illustrator Noma Bar For Halloween

October 27th, 2016|

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Fanta is known for releasing limited edition Halloween soda cans over the years, so it’s no surprise that this year would be any different. With the help of Noma Bar, an illustrator most notably known for his work for Time Out London, BBS, Random House, The […]

18 11, 2014

Target Takes In-Store Shopping to the Next Digital Level

November 18th, 2014|Tags: , , |

target-app-01-2014_0This week Target announced a new mobile app that will help customers find just what they are looking for in store. Just in time for the holiday season, the new app will direct customers to the product they are searching for or have on their shopping list. This type of integration between mobile technology and traditional shopping is an ingenious way to leverage the popularity of mobile apps. So how does it work? The app utilizes GPS technology built in to smartphones to guide individuals to their desired items. The user can create a shopping list or search for a particular Target item, and the app will direct them to the exact location within the store. The app was designed to streamline the customer’s experience in the store, getting them in and out as efficiently as possible. […]