Brandspeak Blog

What is Marketing Automation?

Marketing automation is technology that automatically manages marketing activities for several campaigns, across many channels. When businesses use marketing automation, they can reach customers with

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Google Set to Release Analytics Update

  At this year’s Google Marketing Livestream, Google announced major updates coming to Analytics later this year. This update includes new privacy-safe solutions using machine

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Are PETs the Future of Advertising?

Privacy-enhancing technologies (PETs) are technologies that are designed for personal data protection by minimizing the amount of data processed and maximizing data security. They can

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What are NFTs?

  What are NFTs? An NFT, or non-fungible token, is a digital collectible. NFTs are unique and not mutually interchangeable, which means no two NFTs

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Customer Data Platforms

  What is it? A customer data platform (CDP) is a kind of database software that unifies all of your customers’ data. A good CDP

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