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2 01, 2018

Stories Everywhere: A Possible Endeavor to Save SnapChat

2018-01-02T21:52:15+00:00 January 2nd, 2018|

SnapChat has been on a steady decline and saw no profits in 2017. From daily active user decrease to CNN pulling their SnapChat feature only a couple of months later after the initial launch, SnapChat seems to be out of luck. Only two days into 2018 […]
29 12, 2017

Facebook is Cracking Down on Pages that Solicit Engagement

2017-12-29T21:49:58+00:00 December 29th, 2017|

Facebook took a further step in cracking down on Pages that try to work around the News Feed algorithm. Currently, the algorithm shows friends and pages that you mostly engage with through likes, comments, and shares.This has resulted in pages soliciting for engagement, which […]
6 12, 2017

Facebook is Now Testing Pre-Roll Ads

2017-12-06T17:30:18+00:00 December 6th, 2017|

After banning them for quite some time, Facebook is now allowing advertisers to take advantage of pre-roll in-stream ads. Facebook plans to test them at the start of Watch shows and advertisers can already start setting up mid-roll ads. This roll out […]
28 11, 2017

How Gen-Z Will Change Content Marketing Strategies

2017-11-28T20:03:10+00:00 November 28th, 2017|

Generation Z, those born after 1995, is the next up and coming consumer. Currently, they spend  $44 billion a year and could account for about 40% of consumers by 2020. With the oldest members currently aged at 20 years, it’s worth learning about the Gen Z […]
27 11, 2017

Amazon Spark: A Social Channel Meant for Influencers

2017-11-27T19:19:02+00:00 November 27th, 2017|

Back in July, Amazon released Amazon Spark, an Instagram/Pinterest inspired social media platform for users to view and shop. While posting and engagement is only reserved for Prime members, anyone can access, view, and shop with the photographs with shopping carts inserted on the […]
21 11, 2017

How A.I. is Changing Influencer Marketing

2017-11-21T18:30:06+00:00 November 21st, 2017|

Influencers have become an important aspect in social media marketing. They reach consumers like never before with 41% of marketers claiming that they have seen more success with influencers than traditional advertising efforts. However, finding the right influencer can be a challenge. Many […]
17 11, 2017

How Advertisers & Businesses Keep Twitter Afloat

2017-11-17T19:20:11+00:00 November 17th, 2017|

Twitter has been in the spotlight lately since straying from its original 140 character limit, but now word has spread of another new feature. Twitter has confirmed that they have started rolling out a “tweetstorm” feature to limited users for Android and iOS. Twitter may be […]
16 11, 2017

Target Audiences: How to Find Them to Find You

2017-11-16T23:02:52+00:00 November 16th, 2017|

Knowing your target audience matters, yet not a lot of people could tell you right off the bat who their target audience is. This results in marketing strategies that are sporadic and it will show with a lack of audience engagement. Honing in on a target audience is essential […]
9 11, 2017

Google Analytics and Social Media Campaigns: A Game Changer

2017-11-09T23:39:35+00:00 November 9th, 2017|

Google Analytics, the tool that does it all. From how many visitors to how long sessions are, Google Analytics is an essential tool for today’s savvy marketer. G.A. has the power to also tell you where your social media referrals are coming from, but not how to determine […]