Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.
A social media influencer is someone who carries influence over his or her followers on social media. This can […]
One of the best things about playing with Legos is sharing your unique creations with others.Social media platforms have made it better in […]
The Travel Marketing ecosystem is changing thanks to the emergence of collaborative consumption brought to life by Airbnb, HomeAway, and similar companies that are enabling non-traditional travel experiences. In the past 5 years alone, a lot has happened for the Tourism Industry; hotels have reinvented themselves, and […]
Snapchat, a social media platform most notably known for sharing images and videos that then disappear after 24 hours, is now going against its original value proposition with the introduction of “Memories”. “Memories” is a new feature where users can save snaps and create story collages using, […]
In the recent past, we could find all of the best fashion styles right from within a magazine. Models with unknown names would have the ability to sell a brand’s product with no additional vessel of communication and the magazine was enough validation for consumers to purchase a product that was being promoted in that […]
As of yesterday, the largely anticipated Facebook fundraiser pages are now available to all U.S.-based 501(c)3 charities. Originally regarded as a social networking platform, Facebook has expanded in more ways than one over the past 12 years. Their most recent expansion, however, includes a new set of […]