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29 06, 2017

How Brands Are Becoming Successful With Influencer Marketing

2017-06-29T19:02:12+00:00 June 29th, 2017|

Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.

A social media influencer is someone who carries influence over his or her followers on social media. This can […]

30 08, 2016

Case Study: Diabetes Research Connection

2017-05-23T18:17:50+00:00 August 30th, 2016|Tags: , , , , , |

DRC-case-study-header When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen. Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit […]
11 07, 2016

Travel Marketing Trends That Are Reshaping The Tourism Industry

2017-05-23T18:17:51+00:00 July 11th, 2016|Tags: , , |

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The Travel Marketing ecosystem is changing thanks to the emergence of collaborative consumption brought to life by Airbnb, HomeAway, and similar companies that are enabling non-traditional travel experiences. In the past 5 years alone, a lot has happened for the Tourism Industry; hotels have reinvented themselves, and […]

7 07, 2016

What Snapchat Memories Means For Marketers

2017-05-23T18:17:52+00:00 July 7th, 2016|Tags: |

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Snapchat, a social media platform most notably known for sharing images and videos that then disappear after 24 hours, is now going against its original value proposition with the introduction of “Memories”. “Memories” is a new feature where users can save snaps and create story collages using, […]

5 07, 2016

Consumers Trust Influencers, Not Brands

2017-05-23T18:17:52+00:00 July 5th, 2016|Tags: |

In the recent past, we could find all of the best fashion styles right from within a magazine. Models with unknown names would have the ability to sell a brand’s product with no additional vessel of communication and the magazine was enough validation for consumers to purchase a product that was being promoted in that […]

1 07, 2016

Facebook Now Lets All 501(c)3 Non-Profits Create Fundraiser Pages

2017-05-23T18:17:52+00:00 July 1st, 2016|

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As of yesterday, the largely anticipated Facebook fundraiser pages are now available to all U.S.-based 501(c)3 charities. Originally regarded as a social networking platform, Facebook has expanded in more ways than one over the past 12 years. Their most recent expansion, however, includes a new set of […]

22 06, 2016

What It Means For Businesses After Microsoft’s Recent Acquisition of LinkedIn

2017-05-23T18:17:55+00:00 June 22nd, 2016|

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Already software giant, Microsoft’s most recent purchase of LinkedIn is the biggest yet. And, for a whopping $26.2 billion, Microsoft has plans to make the recently declining LinkedIn platform even bigger than Salesforce. LinkedIn is known as one of the world’s best business-to-business sales tools. With the […]

8 06, 2016

Snapchat Redesigns Homepage To Improve User Interactions With Publisher Content

2017-05-23T18:17:55+00:00 June 8th, 2016|

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Yesterday Snapchat rolled out their newly designed homepage in hopes of improving user interaction for their publisher’s content. The video and photo-sharing platform’s new design emphasizes publisher subscribe buttons, creative headlines, and new placements. Snapchat’s naturalized progression of capitalizing on publisher sponsored content is an inevitability of […]