Social Media

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21 03, 2018

It’s Not a Data Breach. It’s Big Data in the Hands of Silicon Valley.

2018-03-21T21:15:13+00:00 March 21st, 2018|

Facebook’s time in the spotlight has been trying for them. As stock value drops and class action suits begin, it’s clear that the Cambridge Analytica & Facebook debacle has escalated. The word being used to describe this mess: “a data breach.” The reality is that Facebook has not […]
9 03, 2018

What to Expect from Facebook’s New Algorithm

2018-03-09T19:20:06+00:00 March 9th, 2018|

The future of Facebook seems a bit daunting. Zuckerberg’s announcement on algorithm changes have somewhat put a lot of marketers and businesses in a state of unrest. But the main question they’re asking: “How exactly will this affect my presence on Facebook?” Engagement is playing a big part […]
27 02, 2018

Don’t Underestimate the Power of the Influencer

2018-02-27T19:45:52+00:00 February 27th, 2018|

Despite its setbacks, social media influencers are an essential marketing tool. Influencers have the power to sway customers into purchasing a product or leaving a brand all together. And with Snapchat’s most recent loss in stock, courtesy of Kylie Jenner, it’s worth noting the power these people have […]
12 02, 2018

Snapchat Entices Advertisers with Ad Credits

2018-03-06T22:18:49+00:00 February 12th, 2018|

Source: REUTERS/Lucas Jackson/File Photo Snapchat officially has a new look made for smooth functionality and a hip user experience. At this point, it only makes sense for Snap to start attracting advertisers to the platform. While they have had a tough time selling to advertisers, which caused the […]
30 01, 2018

How to Integrate Social Media into Your Strategy

2018-01-30T03:08:39+00:00 January 30th, 2018|

Social media went from a fun social activity to a marketing asset fairly quickly. Social media now plays a pivotal role in your company’s lead generation and online social presence. A potential lead will be more likely to go with a business who has at least one active […]
15 01, 2018

Publishers Need to Focus on Content Quality Due to Facebook’s Updates

2018-03-06T17:31:53+00:00 January 15th, 2018|

Facebook took some initiative last week in an attempt to weed out fake news and allow its News Feed to be populated by posts from friends and family. While this is a a good natured endeavor by Zuckerberg, it effects the core of their revenue, which […]
2 01, 2018

Stories Everywhere: A Possible Endeavor to Save SnapChat

2018-03-06T23:13:35+00:00 January 2nd, 2018|

Source: Reuters SnapChat has been on a steady decline and saw no profits in 2017. From daily active user decrease to CNN pulling their SnapChat feature only a couple of months later after the initial launch, SnapChat seems to be out of luck. Only two days […]
29 12, 2017

Facebook is Cracking Down on Pages that Solicit Engagement

2018-03-06T23:16:38+00:00 December 29th, 2017|

Source: Facebook Facebook took a further step in cracking down on Pages that try to work around the News Feed algorithm. Currently, the algorithm shows friends and pages that you mostly engage with through likes, comments, and shares.This has resulted in pages soliciting for engagement, which […]
6 12, 2017

Facebook is Now Testing Pre-Roll Ads

2017-12-06T17:30:18+00:00 December 6th, 2017|

After banning them for quite some time, Facebook is now allowing advertisers to take advantage of pre-roll in-stream ads. Facebook plans to test them at the start of Watch shows and advertisers can already start setting up mid-roll ads. This roll out […]