Social Media

/Social Media
31 01, 2017

Lego Rolls Out Creative Social Media Network For Kids

January 31st, 2017|

One of the best things about playing with Legos is sharing your unique creations with others.

Social media platforms have made it better in many ways to help enthusiasts share their builds with the world. While older fans have access to public forums and traditional social media platforms, Lego wants to help the younger generation have that same environment without it being hostile or intimidating. […]
30 08, 2016

Case Study: Diabetes Research Connection

August 30th, 2016|Tags: , , , , , |

DRC-case-study-header When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen. Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit […]
11 07, 2016

Travel Marketing Trends That Are Reshaping The Tourism Industry

July 11th, 2016|Tags: , , |

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The Travel Marketing ecosystem is changing thanks to the emergence of collaborative consumption brought to life by Airbnb, HomeAway, and similar companies that are enabling non-traditional travel experiences. In the past 5 years alone, a lot has happened for the Tourism Industry; hotels have reinvented themselves, and […]

7 07, 2016

What Snapchat Memories Means For Marketers

July 7th, 2016|Tags: |

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Snapchat, a social media platform most notably known for sharing images and videos that then disappear after 24 hours, is now going against its original value proposition with the introduction of “Memories”. “Memories” is a new feature where users can save snaps and create story collages using, […]

5 07, 2016

Consumers Trust Influencers, Not Brands

July 5th, 2016|Tags: |

In the recent past, we could find all of the best fashion styles right from within a magazine. Models with unknown names would have the ability to sell a brand’s product with no additional vessel of communication and the magazine was enough validation for consumers to purchase a product that was being promoted in that […]

1 07, 2016

Facebook Now Lets All 501(c)3 Non-Profits Create Fundraiser Pages

July 1st, 2016|

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As of yesterday, the largely anticipated Facebook fundraiser pages are now available to all U.S.-based 501(c)3 charities. Originally regarded as a social networking platform, Facebook has expanded in more ways than one over the past 12 years. Their most recent expansion, however, includes a new set of […]

22 06, 2016

What It Means For Businesses After Microsoft’s Recent Acquisition of LinkedIn

June 22nd, 2016|

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Already software giant, Microsoft’s most recent purchase of LinkedIn is the biggest yet. And, for a whopping $26.2 billion, Microsoft has plans to make the recently declining LinkedIn platform even bigger than Salesforce. LinkedIn is known as one of the world’s best business-to-business sales tools. With the […]

8 06, 2016

Snapchat Redesigns Homepage To Improve User Interactions With Publisher Content

June 8th, 2016|

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Yesterday Snapchat rolled out their newly designed homepage in hopes of improving user interaction for their publisher’s content. The video and photo-sharing platform’s new design emphasizes publisher subscribe buttons, creative headlines, and new placements. Snapchat’s naturalized progression of capitalizing on publisher sponsored content is an inevitability of […]

13 05, 2016

Instagram’s Uninspiring New Logo

May 13th, 2016|Tags: , , , |

Icons

Instagram recently introduced a new look with an updated icon and application design, as well as redesigned icons for Instagram’s other creative apps Layout, Boomerang, and Hyperlapse. The rebrand represents a more simplistic, tye-dye version of the previous icons.

Instagram […]

11 05, 2016

Rebranding StubHub… Again

May 11th, 2016|Tags: , , , , |

logo 2016

StubHub Press Release

In alignment with this strategy, StubHub today announced a holistic update to its brand identity, along with plans to execute a strategic, multi-channel brand campaign. The rebranding includes impactful aesthetic changes to convey the feeling and anticipation that only comes with live […]