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17 11, 2017

How Advertisers & Businesses Keep Twitter Afloat

2017-11-17T19:20:11+00:00 November 17th, 2017|

Twitter has been in the spotlight lately since straying from its original 140 character limit, but now word has spread of another new feature. Twitter has confirmed that they have started rolling out a “tweetstorm” feature to limited users for Android and iOS. Twitter may be […]
16 11, 2017

Target Audiences: How to Find Them to Find You

2017-11-16T23:02:52+00:00 November 16th, 2017|

Knowing your target audience matters, yet not a lot of people could tell you right off the bat who their target audience is. This results in marketing strategies that are sporadic and it will show with a lack of audience engagement. Honing in on a target audience is essential […]
9 11, 2017

Google Analytics and Social Media Campaigns: A Game Changer

2017-11-09T23:39:35+00:00 November 9th, 2017|

Google Analytics, the tool that does it all. From how many visitors to how long sessions are, Google Analytics is an essential tool for today’s savvy marketer. G.A. has the power to also tell you where your social media referrals are coming from, but not how to determine […]
29 06, 2017

How Brands Are Becoming Successful With Influencer Marketing

2017-06-29T19:02:12+00:00 June 29th, 2017|

Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.

A social media influencer is someone who carries influence over his or her followers on social media. This can […]

30 08, 2016

Case Study: Diabetes Research Connection

2017-05-23T18:17:50+00:00 August 30th, 2016|Tags: , , , , , |

DRC-case-study-header When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen. Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit […]
11 07, 2016

Travel Marketing Trends That Are Reshaping The Tourism Industry

2017-05-23T18:17:51+00:00 July 11th, 2016|Tags: , , |

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The Travel Marketing ecosystem is changing thanks to the emergence of collaborative consumption brought to life by Airbnb, HomeAway, and similar companies that are enabling non-traditional travel experiences. In the past 5 years alone, a lot has happened for the Tourism Industry; hotels have reinvented themselves, and […]

7 07, 2016

What Snapchat Memories Means For Marketers

2017-05-23T18:17:52+00:00 July 7th, 2016|Tags: |

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Snapchat, a social media platform most notably known for sharing images and videos that then disappear after 24 hours, is now going against its original value proposition with the introduction of “Memories”. “Memories” is a new feature where users can save snaps and create story collages using, […]

5 07, 2016

Consumers Trust Influencers, Not Brands

2017-05-23T18:17:52+00:00 July 5th, 2016|Tags: |

In the recent past, we could find all of the best fashion styles right from within a magazine. Models with unknown names would have the ability to sell a brand’s product with no additional vessel of communication and the magazine was enough validation for consumers to purchase a product that was being promoted in that […]

1 07, 2016

Facebook Now Lets All 501(c)3 Non-Profits Create Fundraiser Pages

2017-05-23T18:17:52+00:00 July 1st, 2016|

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As of yesterday, the largely anticipated Facebook fundraiser pages are now available to all U.S.-based 501(c)3 charities. Originally regarded as a social networking platform, Facebook has expanded in more ways than one over the past 12 years. Their most recent expansion, however, includes a new set of […]