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22 02, 2018

Here’s Our Top 5 Favorite HubSpot Tools

2018-02-22T04:15:08+00:00 February 22nd, 2018|

Every marketer knows the hassle of managing content, mass emails, drip campaigns, and so many other tools that go into managing MQLs and current customers. In short, there’s always a lot of work and so little time to do it all equally. This is why we use HubSpot […]
24 01, 2018

Testimonials: One of the Best Marketing Tools

2018-01-24T03:48:15+00:00 January 24th, 2018|

The tools we use in marketing are constantly changing, and sometimes constantly dying. Remember when direct mail and print advertising was considered the only way? Then, the internet showed up and now we have social media, blogging, PPC advertising, and so much more […]

18 12, 2017

Topic Clusters: The New SEO Strategy

2017-12-18T18:44:17+00:00 December 18th, 2017|

Online search behavior is changing. People are now searching with the assumption that search engines can recognize intent. Instead of searching “San Diego Restaurants” people are searching “What Should I Have for Dinner”. This presents a new way for search engines to crawl for content and […]
6 12, 2017

Facebook is Now Testing Pre-Roll Ads

2017-12-06T17:30:18+00:00 December 6th, 2017|

After banning them for quite some time, Facebook is now allowing advertisers to take advantage of pre-roll in-stream ads. Facebook plans to test them at the start of Watch shows and advertisers can already start setting up mid-roll ads. This roll out […]
27 11, 2017

Amazon Spark: A Social Channel Meant for Influencers

2017-11-27T19:19:02+00:00 November 27th, 2017|

Back in July, Amazon released Amazon Spark, an Instagram/Pinterest inspired social media platform for users to view and shop. While posting and engagement is only reserved for Prime members, anyone can access, view, and shop with the photographs with shopping carts inserted on the […]
9 11, 2017

Google Analytics and Social Media Campaigns: A Game Changer

2017-11-09T23:39:35+00:00 November 9th, 2017|

Google Analytics, the tool that does it all. From how many visitors to how long sessions are, Google Analytics is an essential tool for today’s savvy marketer. G.A. has the power to also tell you where your social media referrals are coming from, but not how to determine […]
3 11, 2017

The Customer Journey: Why the B2C Template doesn’t work in B2B

2017-11-03T22:52:03+00:00 November 3rd, 2017|

We are in the Age of the Customer. They are in control of their journey and the goal is to meet them wherever and whenever they want to be met through several channels. In addition to that, each channel and tool must be communicated to differently. The Customer Journey […]
29 06, 2017

How Brands Are Becoming Successful With Influencer Marketing

2017-06-29T19:02:12+00:00 June 29th, 2017|

Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.

A social media influencer is someone who carries influence over his or her followers on social media. This can […]

27 02, 2017

Case Study: TrustCommerce

2017-05-23T18:17:46+00:00 February 27th, 2017|Tags: , , , , |

As a leader in the Electronic Payment and Risk Management industry, TrustCommerce provides a comprehensive suite of payment acceptance/processing solutions for both card present and card, not present environments. With a focus on assisting partners and clients with reducing their PCI scope, they deliver this and more for clients throughout the United States; from small […]

8 02, 2017

Understand How to Fix a Google Blacklisting On Your Website

2017-05-23T18:17:47+00:00 February 8th, 2017|

It can be extremely frustrating when you open up your website only to find a big red page that says, “The site aheadHack contains malware.” The good news is, now you know how to fix it. If you don’t things may be looking up for you. The information below is a guide on how to […]