Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.
A social media influencer is someone who carries influence over his or her followers on social media. This can […]
As a leader in the Electronic Payment and Risk Management industry, TrustCommerce provides a comprehensive suite of payment acceptance/processing solutions for both card present and card, not present environments. With a focus on assisting partners and clients with reducing their PCI scope, they deliver this and more for clients throughout the United States; from small […]
It can be extremely frustrating when you open up your website only to find a big red page that says, “The site aheadHack contains malware.” The good news is, now you know how to fix it. If you don’t things may be looking up for you. The information below is a guide on how to […]
Chances you are reading this because you either feel comfortable where you stand with PART I: Know Where To Start, or you implemented the 4 key variables for establishing the proper foundation needed to begin PART II: Become An Attribution Master. Either way, you are ready to learn how to solve any challenge […]
In recent months, the digital marketing ecosystem has shown that marketers are reallocating their budgets for 2017. A few leading factors that have resulted in this shift attribute to mobile targeting updates by Google, conversion optimization, and changes in consumer behavior, all of which contribute to improving brand-customer relationships.
Customers value the brand experience over everything […]
Starting October 10th, 2016, Google Adwords will begin showing null (“–“) Quality Scores when ads aren’t showing enough impressions and/or clicks. These changes will affect both new keywords and current keywords that lack impression and click data.
What Does The Quality Score Reporting Update Mean for Google Adwords […]
When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen. Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit […] 
With a growing importance for online commerce, businesses are relying more on online sales to drive revenue, especially during the holiday season. In fact, in 2015 alone, online shopping increased 19% year-over-year and, during the holiday season (November through December), online sales increased by 6%. Even though […]
If you attended last week’s video marketing event at Stone Brewery, I stand corrected. Then again, maybe you were off getting a beer when Margo Mazur (I fortuitously sat at her table, so we’re like, BFFs now) shared the most critical, highly […]
Already software giant, Microsoft’s most recent purchase of LinkedIn is the biggest yet. And, for a whopping $26.2 billion, Microsoft has plans to make the recently declining LinkedIn platform even bigger than Salesforce. LinkedIn is known as one of the world’s best business-to-business sales tools. With the […]
