Digital Marketing

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22 03, 2018

Why Digital Advertising is Now a Two Way Street

2018-03-22T17:28:24+00:00 March 22nd, 2018|

Digital advertising has, without a doubt, become more and more of a necessity as social media and other digital realms create a pay-to-play atmosphere for businesses. But the rise in digital advertising has also come with a rise in disgruntled online users, according to a new study by […]
23 02, 2018

Why Netflix’s Digital Marketing Strategy is Spot On

2018-02-23T16:30:01+00:00 February 23rd, 2018|

Almost everyone loves Netflix. That’s a fact. It’s convenient, engaging, and the original content is almost superb. But it’s not just the original content that keeps people at home binge watching, it’s their amazing digital marketing techniques used to acquire new customers and retain existing ones. They […]
22 02, 2018

Here’s Our Top 5 Favorite HubSpot Tools

2018-02-22T04:15:08+00:00 February 22nd, 2018|

Every marketer knows the hassle of managing content, mass emails, drip campaigns, and so many other tools that go into managing MQLs and current customers. In short, there’s always a lot of work and so little time to do it all equally. This is why we use HubSpot […]
9 02, 2018

Buyer Personas: The Framework for Successful Campaigns

2018-03-06T22:22:45+00:00 February 9th, 2018|

Source: sellbrite More often than not, marketers create campaigns and brands based on assumptions. They don’t think about who they’re targeting, the things they do, and/or what they enjoy. Do they have a family or drive a specific car? Do they buy high end or generic? These can […]
2 02, 2018

Quality Over Quantity: The Power of Account Based Marketing

2018-02-02T21:27:54+00:00 February 2nd, 2018|

Account-based marketing is so popular and incredibly present among companies. ABM is a strategic form of business marketing that focuses on a company (account) and treats it like its own market. This is useful for companies that has multiple people that are part of the decision making process, […]
24 01, 2018

Testimonials: One of the Best Marketing Tools

2018-01-24T03:48:15+00:00 January 24th, 2018|

The tools we use in marketing are constantly changing, and sometimes constantly dying. Remember when direct mail and print advertising was considered the only way? Then, the internet showed up and now we have social media, blogging, PPC advertising, and so much more […]

23 01, 2018

3 Ways to Help Leverage Digital Marketing Endeavors

2018-01-23T18:51:23+00:00 January 23rd, 2018|

While 2018 is just starting out, 2017 showed a couple of digital marketing trends; Users don’t want to see ads in their online experience, they are more conscious of how their information is being used, and big tech companies, like Apple, are blocking user information from […]
18 12, 2017

Topic Clusters: The New SEO Strategy

2017-12-18T18:44:17+00:00 December 18th, 2017|

Online search behavior is changing. People are now searching with the assumption that search engines can recognize intent. Instead of searching “San Diego Restaurants” people are searching “What Should I Have for Dinner”. This presents a new way for search engines to crawl for content and […]