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18 12, 2017

Topic Clusters: The New SEO Strategy

2017-12-18T18:44:17+00:00 December 18th, 2017|

Online search behavior is changing. People are now searching with the assumption that search engines can recognize intent. Instead of searching “San Diego Restaurants” people are searching “What Should I Have for Dinner”. This presents a new way for search engines to crawl for content and […]
15 12, 2017

What the End of Net Neutrality Could Mean for Marketers

2017-12-15T18:43:59+00:00 December 15th, 2017|

With the FCC rolling back on Net Neutrality, it can mean big changes for marketers and brands. In an industry where you already pay to be noticed by your potential buyers (whether it’s social media advertising or AdWords), digital marketers will have to hone […]
11 12, 2017

How Brands are Using Push Notifications to Stand Out

2017-12-11T18:01:00+00:00 December 11th, 2017|

Push notifications have allowed us to stay constantly in the loop with the latest tweet and breaking news filling our phone screens. Some social media platforms and publishers even have teams dedicated to crafting the messages that are shown in push notifications. With 77% of […]
22 11, 2017

Marketing Trends to Keep an Eye on in 2018

2017-11-22T20:47:59+00:00 November 22nd, 2017|

2017 has been a productive year for marketing including increased character counts for Twitter and the introduction of A.I. in our homes via Google Home and Amazon’s Echo. With 2018 coming in sooner rather than later, it will be interesting to see what the […]
16 11, 2017

Target Audiences: How to Find Them to Find You

2017-11-16T23:02:52+00:00 November 16th, 2017|

Knowing your target audience matters, yet not a lot of people could tell you right off the bat who their target audience is. This results in marketing strategies that are sporadic and it will show with a lack of audience engagement. Honing in on a target audience is essential […]
14 11, 2017

YouTube is Changing the Game for Marketers

2017-11-14T23:30:47+00:00 November 14th, 2017|

What started as a home for epic fails, cats, and random songs about anything and everything, YouTube has definitely grown into quite the resource in its 12 years of life. Now we have how-to videos, vlogs, tv shows, and even more cat videos being […]
9 11, 2017

Google Analytics and Social Media Campaigns: A Game Changer

2017-11-09T23:39:35+00:00 November 9th, 2017|

Google Analytics, the tool that does it all. From how many visitors to how long sessions are, Google Analytics is an essential tool for today’s savvy marketer. G.A. has the power to also tell you where your social media referrals are coming from, but not how to determine […]
27 02, 2017

Case Study: TrustCommerce

2017-05-23T18:17:46+00:00 February 27th, 2017|Tags: , , , , |

As a leader in the Electronic Payment and Risk Management industry, TrustCommerce provides a comprehensive suite of payment acceptance/processing solutions for both card present and card, not present environments. With a focus on assisting partners and clients with reducing their PCI scope, they deliver this and more for clients throughout the United States; from small […]

12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

2017-01-12T23:42:34+00:00 January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]