As a leader in the Electronic Payment and Risk Management industry, TrustCommerce provides a comprehensive suite of payment acceptance/processing solutions for both card present and card, not present environments. With a focus on assisting partners and clients with reducing their PCI scope, they deliver this and more for clients throughout the United States; from small […]
Chances you are reading this because you either feel comfortable where you stand with PART I: Know Where To Start, or you implemented the 4 key variables for establishing the proper foundation needed to begin PART II: Become An Attribution Master. Either way, you are ready to learn how to solve any challenge […]
First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.
For example, say you run a marketing campaign. Each tactic in that marketing campaign […]