Digital Marketing

/Digital Marketing
27 02, 2017

Case Study: TrustCommerce

February 27th, 2017|Tags: , , , , |

As a leader in the Electronic Payment and Risk Management industry, TrustCommerce provides a comprehensive suite of payment acceptance/processing solutions for both card present and card, not present environments. With a focus on assisting partners and clients with reducing their PCI scope, they deliver this and more for clients throughout the United States; from small […]

17 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART II: Become An Attribution Master

January 17th, 2017|

Chances you are reading this because you either feel comfortable where you stand with PART I: Know Where To Start, or you implemented the 4 key variables for establishing the proper foundation needed to begin PART II: Become An Attribution Master. Either way, you are ready to learn how to solve any challenge […]

12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]

18 11, 2016

Third Quarter 2016 Digital Marketing Insights

November 18th, 2016|

In recent months, the digital marketing ecosystem has shown that marketers are reallocating their budgets for 2017. A few leading factors that have resulted in this shift attribute to mobile targeting updates by Google, conversion optimization, and changes in consumer behavior, all of which contribute to improving brand-customer relationships.

Customers value the brand experience over everything […]

7 10, 2016

Google Adwords Is Making Changes to Your Ads Quality Score Feature

October 7th, 2016|

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Starting October 10th, 2016, Google Adwords will begin showing null (“–“) Quality Scores when ads aren’t showing enough impressions and/or clicks. These changes will affect both new keywords and current keywords that lack impression and click data.

What Does The Quality Score Reporting Update Mean for Google Adwords […]
30 08, 2016

Case Study: Diabetes Research Connection

August 30th, 2016|Tags: , , , , , |

DRC-case-study-header When five people come together with a joint mission to prevent, treat, and cure type 1 diabetes, a lot of amazing things can happen. Five leading experts, and proponents for type 1 diabetes, came together in 2012 to establish the Diabetes Research Connection (DRC), a 501(c)(3) non-profit […]
24 06, 2016

7 Not-Your-Every-Day Video Marketing Tips You Missed at Last Week’s SD Inbound Event

June 24th, 2016|

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If you attended last week’s video marketing event at Stone Brewery, I stand corrected. Then again, maybe you were off getting a beer when Margo Mazur (I fortuitously sat at her table, so we’re like, BFFs now) shared the most critical, highly […]

22 06, 2016

What It Means For Businesses After Microsoft’s Recent Acquisition of LinkedIn

June 22nd, 2016|

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Already software giant, Microsoft’s most recent purchase of LinkedIn is the biggest yet. And, for a whopping $26.2 billion, Microsoft has plans to make the recently declining LinkedIn platform even bigger than Salesforce. LinkedIn is known as one of the world’s best business-to-business sales tools. With the […]

14 04, 2016

Google Study Finds Out What Kind of Video Performs The Best For Your Brand

April 14th, 2016|Tags: , , , , |

04.14.16_HoneyMaidAd

Brands take caution when it comes to online video marketing. Everyone has heard horror stories of high-cost videos not producing any return or low-cost videos tarnishing with the brand’s image. With that said, there is a lot to consider before pulling the trigger on incorporating online videos […]

13 04, 2016

Mark Zuckerberg Unveils 10-Year Facebook Plan at the F8 Developer Conference

April 13th, 2016|Tags: , , , , , |

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Yesterday, Mark Zuckerberg revealed where they expect Facebook to be in 10 years. From live video, Messenger and chatbots, to artificial intelligence and internet-beaming satellites, Facebook’s CEO dives into the social media platform’s future during the annual F8 Developer conference. Zuckerberg’s keynote speech brings to light how […]