Content Marketing

/Content Marketing
12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]

6 07, 2016

Using Military Techniques To Create Effective Brand Communication

July 6th, 2016|Tags: , , |

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When you are in the military, you only have one try to get a job done right. So when the military is trying to communicate or understand the psychologies of specific groups, it is imperative that they ensure their information and targeting is accurate and successful. Imagine […]

16 06, 2016

Incitrio Branding & Marketing Agency Global Branding Case Study

June 16th, 2016|

Global Branding Overview

A growing global economy provides great opportunities for US-based companies to expand their sales and distribution beyond our borders. Many foreign companies are finding new markets for their products here in the US and abroad. We understand the importance these markets play in the growth of our clients’ businesses. For that […]

24 05, 2016

The Art of Storytelling And How It Relates To Content Marketing

May 24th, 2016|Tags: |

storytelling

Storytelling used to be a simple concept; use words and images to capture what it means to be human. Today, we as humans are constantly oversaturated and overstimulated by information so that when we hear, see, feel, or experience something new, we become more desensitized as a […]