First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.
For example, say you run a marketing campaign. Each tactic in that marketing campaign […]
When you are in the military, you only have one try to get a job done right. So when the military is trying to communicate or understand the psychologies of specific groups, it is imperative that they ensure their information and targeting is accurate and successful. Imagine […]
Global Branding Overview
A growing global economy provides great opportunities for US-based companies to expand their sales and distribution beyond our borders. Many foreign companies are finding new markets for their products here in the US and abroad. We understand the importance these markets play in the growth of our clients’ businesses. For that […]
Storytelling used to be a simple concept; use words and images to capture what it means to be human. Today, we as humans are constantly oversaturated and overstimulated by information so that when we hear, see, feel, or experience something new, we become more desensitized as a […]