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19 12, 2017

Voice Optimization May Be the Future for Brands

2017-12-19T17:14:48+00:00 December 19th, 2017|

Source: Jameson; Created by: AdWeek Jameson created a skill within Google Home & Google Assistant to help you make drinks and suggest toasts. While this isn’t their first go at experimenting with new technology, Jameson as a brand is trying to stay ahead of the game. […]
18 12, 2017

Topic Clusters: The New SEO Strategy

2017-12-18T18:44:17+00:00 December 18th, 2017|

Online search behavior is changing. People are now searching with the assumption that search engines can recognize intent. Instead of searching “San Diego Restaurants” people are searching “What Should I Have for Dinner”. This presents a new way for search engines to crawl for content and […]
14 12, 2017

Why Kraft’s Latest Advertisement is Flawless

2017-12-14T18:30:46+00:00 December 14th, 2017|

Without selling a single product, Kraft sold themselves and entered the hearts of anyone who watches this video. In an effort to be more relevant with today’s families has released an advertisement that will move not just parents, but older kids as well. Their ad, “Family […]
11 12, 2017

How Brands are Using Push Notifications to Stand Out

2017-12-11T18:01:00+00:00 December 11th, 2017|

Push notifications have allowed us to stay constantly in the loop with the latest tweet and breaking news filling our phone screens. Some social media platforms and publishers even have teams dedicated to crafting the messages that are shown in push notifications. With 77% of […]
8 12, 2017

Budweiser’s New Ad Works, But Not All Around

2017-12-08T16:57:06+00:00 December 8th, 2017|

Budweiser has been known to release advertisements that are either hilarious or tear jerkers. From clydesdales, to hosting parties in different cities, to having their own election, Budweiser really utilizes their advertising budget to say the least. This year’s notable ad involves prohibition. On the anniversary […]
7 12, 2017

How Retailers are Competing with Amazon this Holiday

2017-12-07T21:36:47+00:00 December 7th, 2017|

Retailers this year have taken a new holiday ad strategy. With 2017’s Cyber Monday being the largest online sales day in history, big chain retailers have had to change how they attract customers into their physical stores. They’re straying from the traditional, heart wrenching, […]
29 11, 2017

Coco & The Book of Life: The Difference is in Marketing

2017-11-29T20:12:23+00:00 November 29th, 2017|

Coco, since its release, has seen widespread success across the U.S. and Mexico. Upon the original release of the trailer, many took to the internet to express their outrage over the Pixar stealing concepts from The Book of Life, another film centered around Dia de Los […]
21 11, 2017

How A.I. is Changing Influencer Marketing

2017-11-21T18:30:06+00:00 November 21st, 2017|

Influencers have become an important aspect in social media marketing. They reach consumers like never before with 41% of marketers claiming that they have seen more success with influencers than traditional advertising efforts. However, finding the right influencer can be a challenge. Many […]
20 11, 2017

How Informed Mail Can Be An Essential Marketing Tool

2017-11-20T20:50:49+00:00 November 20th, 2017|

With digital taking a rise, direct mail campaigns may seem irrelevant in this day and age. However, research shows that Millennials actually enjoy receiving mail and will open it. With USPS cutting deals so businesses can advertise via mail at a low cost, the […]
12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

2017-01-12T23:42:34+00:00 January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]