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6 07, 2017

Why Yoplait’s Latest Ad Campaign Worked

2017-07-06T22:50:10+00:00 July 6th, 2017|

Yoplait, the yogurt brand, launches its new ad campaign titled, “Mom On” sharing a bold message people won’t forget about.

Being a mom can be difficult sometimes, and Yoplait gets it! When mothers aren’t focusing on juggling parenthood while trying to maintain their own personal identities, they […]

30 06, 2016

Your Entire Google Life Can Be Found Using “My Activity”

2017-05-23T18:17:53+00:00 June 30th, 2016|Tags: |

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Unless you’ve adjusted your settings to forbid Google from accumulating your data from all of their services, chances are that Google has recorded your Google life. Whether you use Google Chrome, conduct search queries on Google.com, watch videos on YouTube, to name a few, you will now […]

23 06, 2016

Mobile Ad Tech Company Unifies App Advertising In One Proprietary Platform

2017-05-23T18:17:54+00:00 June 23rd, 2016|Tags: , , , |

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Last week during AppLift – a mobile ad tech company – hosted their annual FirstScreen Conference in Berlin at the Kino International film theatre. The FirstScreen Conference is a place where mobile industry leaders come together and discuss new and innovative ideas. During the conference, AppLift announced […]

22 06, 2016

What It Means For Businesses After Microsoft’s Recent Acquisition of LinkedIn

2017-05-23T18:17:55+00:00 June 22nd, 2016|

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Already software giant, Microsoft’s most recent purchase of LinkedIn is the biggest yet. And, for a whopping $26.2 billion, Microsoft has plans to make the recently declining LinkedIn platform even bigger than Salesforce. LinkedIn is known as one of the world’s best business-to-business sales tools. With the […]

16 06, 2016

Incitrio Branding & Marketing Agency Global Branding Case Study

2017-05-23T18:17:55+00:00 June 16th, 2016|

Global Branding Overview

A growing global economy provides great opportunities for US-based companies to expand their sales and distribution beyond our borders. Many foreign companies are finding new markets for their products here in the US and abroad. We understand the importance these markets play in the growth of our clients’ businesses. For that […]

8 06, 2016

Snapchat Redesigns Homepage To Improve User Interactions With Publisher Content

2017-05-23T18:17:55+00:00 June 8th, 2016|

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Yesterday Snapchat rolled out their newly designed homepage in hopes of improving user interaction for their publisher’s content. The video and photo-sharing platform’s new design emphasizes publisher subscribe buttons, creative headlines, and new placements. Snapchat’s naturalized progression of capitalizing on publisher sponsored content is an inevitability of […]

20 05, 2016

Google Announces Expansion of Firebase at I/O

2017-05-23T18:17:57+00:00 May 20th, 2016|Tags: , |

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This year at I/O, Google brought together developers for an immersive, three-day experience focused on the future of technology, mobile, and beyond. As the company’s annual developer conference, 2016 displayed how Google’s vision for technology is becoming largely omnipresent. With many notable announcements shared, Google’s announcement to […]

16 05, 2016

How Local Innovation Goes Global

2017-05-23T18:17:58+00:00 May 16th, 2016|Tags: , , |

Trending topics don’t happen on local scale anymore. With growing accessibility to technology, we are now living in a landscape where change is constantly accelerating. So, when a new product, service, experience, or business model is introduced, there is a shorter road map for businesses to get, and stay, ahead of the curve. However, trend-driven […]