Business & Marketing Trends

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3 01, 2018

2018 May Be the Year Ads Come to Alexa

2018-01-03T21:57:41+00:00 January 3rd, 2018|

We’ve been writing about voice optimized content and how it will pave the future for marketing in the near future. Some time this year that could possibly change. There are reports going around that this year, Amazon’s AI, Alexa, will be optimized for advertising […]
2 01, 2018

Stories Everywhere: A Possible Endeavor to Save SnapChat

2018-01-02T21:52:15+00:00 January 2nd, 2018|

SnapChat has been on a steady decline and saw no profits in 2017. From daily active user decrease to CNN pulling their SnapChat feature only a couple of months later after the initial launch, SnapChat seems to be out of luck. Only two days into 2018 […]
29 12, 2017

Facebook is Cracking Down on Pages that Solicit Engagement

2017-12-29T21:49:58+00:00 December 29th, 2017|

Facebook took a further step in cracking down on Pages that try to work around the News Feed algorithm. Currently, the algorithm shows friends and pages that you mostly engage with through likes, comments, and shares.This has resulted in pages soliciting for engagement, which […]
27 12, 2017

5 Things to Consider When Creating a Marketing Strategy

2017-12-27T16:41:15+00:00 December 27th, 2017|

Having a marketing strategy is an essential when it comes to business. Whether it’s managing your own or a client, having an effective strategy can help you determine your target customers, how to acquire them, and how to effectively spend your marketing budget. If you don’t […]
19 12, 2017

Voice Optimization May Be the Future for Brands

2017-12-19T17:14:48+00:00 December 19th, 2017|

Source: Jameson; Created by: AdWeek Jameson created a skill within Google Home & Google Assistant to help you make drinks and suggest toasts. While this isn’t their first go at experimenting with new technology, Jameson as a brand is trying to stay ahead of the game. […]
18 12, 2017

Topic Clusters: The New SEO Strategy

2017-12-18T18:44:17+00:00 December 18th, 2017|

Online search behavior is changing. People are now searching with the assumption that search engines can recognize intent. Instead of searching “San Diego Restaurants” people are searching “What Should I Have for Dinner”. This presents a new way for search engines to crawl for content and […]
13 12, 2017

2017’s Brand Fails and What to Take Away From Them

2017-12-13T20:39:12+00:00 December 13th, 2017|

In the digital age, it’s important now more than ever to keep things under control by keeping a close eye and put out fires before they spread. If you catch it late, this can turn into a brand crisis and rather than putting out fires, your […]
12 12, 2017

Honesty & Transparency: A Way for Brands to Stand Out

2017-12-12T18:51:39+00:00 December 12th, 2017|

In a time where everything is questioned, including authenticity, brands now more than ever have to be conscious on how they are perceived by their buyers. With Gen Z slowly on the rise, the generation who will look the most at authenticity and make up the […]
7 12, 2017

How Retailers are Competing with Amazon this Holiday

2017-12-07T21:36:47+00:00 December 7th, 2017|

Retailers this year have taken a new holiday ad strategy. With 2017’s Cyber Monday being the largest online sales day in history, big chain retailers have had to change how they attract customers into their physical stores. They’re straying from the traditional, heart wrenching, […]