Business & Marketing Trends

Home/Business & Marketing Trends
20 11, 2017

How Informed Mail Can Be An Essential Marketing Tool

2017-11-20T20:50:49+00:00 November 20th, 2017|

With digital taking a rise, direct mail campaigns may seem irrelevant in this day and age. However, research shows that Millennials actually enjoy receiving mail and will open it. With USPS cutting deals so businesses can advertise via mail at a low cost, the […]
17 11, 2017

How Advertisers & Businesses Keep Twitter Afloat

2017-11-17T19:20:11+00:00 November 17th, 2017|

Twitter has been in the spotlight lately since straying from its original 140 character limit, but now word has spread of another new feature. Twitter has confirmed that they have started rolling out a “tweetstorm” feature to limited users for Android and iOS. Twitter may be […]
14 11, 2017

YouTube is Changing the Game for Marketers

2017-11-14T23:30:47+00:00 November 14th, 2017|

What started as a home for epic fails, cats, and random songs about anything and everything, YouTube has definitely grown into quite the resource in its 12 years of life. Now we have how-to videos, vlogs, tv shows, and even more cat videos being […]
12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

2017-01-12T23:42:34+00:00 January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]

18 11, 2016

Third Quarter 2016 Digital Marketing Insights

2017-05-23T18:17:48+00:00 November 18th, 2016|

In recent months, the digital marketing ecosystem has shown that marketers are reallocating their budgets for 2017. A few leading factors that have resulted in this shift attribute to mobile targeting updates by Google, conversion optimization, and changes in consumer behavior, all of which contribute to improving brand-customer relationships.

Customers value the brand experience over everything […]

12 07, 2016

What To Expect At VentureBeat’s MobileBeat 2016

2017-05-23T18:17:50+00:00 July 12th, 2016|Tags: , |

07.12.2016_MobileBeat-2016

The 9th annual MobileBeat conference is underway and marketers, engineers, and entrepreneurs alike are coming together to hear about mobile’s next frontier. Hosted by VentureBeat, Speakers from top technology firms like Google, Uber, and other similar big brands are coming together to share their strategies and visions […]

11 07, 2016

Travel Marketing Trends That Are Reshaping The Tourism Industry

2017-05-23T18:17:51+00:00 July 11th, 2016|Tags: , , |

07.11.2016_Airbnb

The Travel Marketing ecosystem is changing thanks to the emergence of collaborative consumption brought to life by Airbnb, HomeAway, and similar companies that are enabling non-traditional travel experiences. In the past 5 years alone, a lot has happened for the Tourism Industry; hotels have reinvented themselves, and […]

27 06, 2016

Google Adwords Tests Click-to-Text Ads

2017-05-23T18:17:54+00:00 June 27th, 2016|

06.27.2016_GAdwords

Google Adwords is now testing a new ad extension that gives searchers the ability to text advertisers straight from ads on Google. Click-to-text plans to function similar to that of call extensions. Instead of seeing a “call” icon on the ad, there will now be a “text” […]

23 05, 2016

How Iconic Events Help Pave the Way For Trendy Name Changes | Budweiser

2017-05-23T18:17:57+00:00 May 23rd, 2016|Tags: , , |

05.23.16_Budweiser_AH

Last week, Budweiser announced a temporary name change to their flagship beer by changing the labels on their cans to “America”. Already a controversial topic across social media, Budweiser’s ability to ride the wave of current events highlights the power of packaging design and staying relevant using […]