Business & Marketing Trends

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10 04, 2018

Building Brand Loyalty Means Having A Strong Customer Base

2018-04-10T17:24:59+00:00 April 10th, 2018|

In today’s consumer base, people stand behind brands in terms of their philosophy, social responsibility, and the quality of their product. People don’t just want products or services, but rather they want to have a connection to who they are buying from. The more a customer resonates with […]
6 04, 2018

Why Mobile Optimization is Important Now More Than Ever

2018-04-06T18:16:00+00:00 April 6th, 2018|

We live in an increasingly mobile world. We are always on the go and now our devices are always with us. So much so, that roughly 57% of all internet traffic now comes from a mobile device. In another study, it showed that 48% of people start their […]
4 04, 2018

3 Things About Marketing That Have Never Changed

2018-04-04T17:02:42+00:00 April 4th, 2018|

Time is always moving forward. And with time, everything else moves forward. Marketing is definitely no exception. With the rise in technology, AI, and multiple realities, marketing has changed dramatically in the last 20 years and the four Ps have definitely changed to reflect this. But even with […]
22 03, 2018

Why Digital Advertising is Now a Two Way Street

2018-03-22T17:28:24+00:00 March 22nd, 2018|

Digital advertising has, without a doubt, become more and more of a necessity as social media and other digital realms create a pay-to-play atmosphere for businesses. But the rise in digital advertising has also come with a rise in disgruntled online users, according to a new study by […]
21 03, 2018

It’s Not a Data Breach. It’s Big Data in the Hands of Silicon Valley.

2018-03-21T21:15:13+00:00 March 21st, 2018|

Facebook’s time in the spotlight has been trying for them. As stock value drops and class action suits begin, it’s clear that the Cambridge Analytica & Facebook debacle has escalated. The word being used to describe this mess: “a data breach.” The reality is that Facebook has not […]
14 03, 2018

Top 5 Brands Millennials Connect With

2018-03-14T18:21:08+00:00 March 14th, 2018|

Many factors go into measuring brand success such as exposure, web traffic, social listening, and reviews/testimonials. But one relatively new factor is emotion, which is important to the Millennial Market. 48% of millennials are more likely to buy from a brand if they feel a connection to the […]

9 03, 2018

What to Expect from Facebook’s New Algorithm

2018-03-09T19:20:06+00:00 March 9th, 2018|

The future of Facebook seems a bit daunting. Zuckerberg’s announcement on algorithm changes have somewhat put a lot of marketers and businesses in a state of unrest. But the main question they’re asking: “How exactly will this affect my presence on Facebook?” Engagement is playing a big part […]
27 02, 2018

Don’t Underestimate the Power of the Influencer

2018-02-27T19:45:52+00:00 February 27th, 2018|

Despite its setbacks, social media influencers are an essential marketing tool. Influencers have the power to sway customers into purchasing a product or leaving a brand all together. And with Snapchat’s most recent loss in stock, courtesy of Kylie Jenner, it’s worth noting the power these people have […]