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12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

2017-01-12T23:42:34+00:00 January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]

18 11, 2016

Third Quarter 2016 Digital Marketing Insights

2017-05-23T18:17:48+00:00 November 18th, 2016|

In recent months, the digital marketing ecosystem has shown that marketers are reallocating their budgets for 2017. A few leading factors that have resulted in this shift attribute to mobile targeting updates by Google, conversion optimization, and changes in consumer behavior, all of which contribute to improving brand-customer relationships.

Customers value the brand experience over everything […]

12 07, 2016

What To Expect At VentureBeat’s MobileBeat 2016

2017-05-23T18:17:50+00:00 July 12th, 2016|Tags: , |

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The 9th annual MobileBeat conference is underway and marketers, engineers, and entrepreneurs alike are coming together to hear about mobile’s next frontier. Hosted by VentureBeat, Speakers from top technology firms like Google, Uber, and other similar big brands are coming together to share their strategies and visions […]

11 07, 2016

Travel Marketing Trends That Are Reshaping The Tourism Industry

2017-05-23T18:17:51+00:00 July 11th, 2016|Tags: , , |

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The Travel Marketing ecosystem is changing thanks to the emergence of collaborative consumption brought to life by Airbnb, HomeAway, and similar companies that are enabling non-traditional travel experiences. In the past 5 years alone, a lot has happened for the Tourism Industry; hotels have reinvented themselves, and […]

27 06, 2016

Google Adwords Tests Click-to-Text Ads

2017-05-23T18:17:54+00:00 June 27th, 2016|

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Google Adwords is now testing a new ad extension that gives searchers the ability to text advertisers straight from ads on Google. Click-to-text plans to function similar to that of call extensions. Instead of seeing a “call” icon on the ad, there will now be a “text” […]

23 05, 2016

How Iconic Events Help Pave the Way For Trendy Name Changes | Budweiser

2017-05-23T18:17:57+00:00 May 23rd, 2016|Tags: , , |

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Last week, Budweiser announced a temporary name change to their flagship beer by changing the labels on their cans to “America”. Already a controversial topic across social media, Budweiser’s ability to ride the wave of current events highlights the power of packaging design and staying relevant using […]

16 05, 2016

How Local Innovation Goes Global

2017-05-23T18:17:58+00:00 May 16th, 2016|Tags: , , |

Trending topics don’t happen on local scale anymore. With growing accessibility to technology, we are now living in a landscape where change is constantly accelerating. So, when a new product, service, experience, or business model is introduced, there is a shorter road map for businesses to get, and stay, ahead of the curve. However, trend-driven […]

18 03, 2016

The Next Evolution of Peer Power: Peer Armies

2017-05-23T18:21:09+00:00 March 18th, 2016|Tags: , , |

Peer to Peer, also referred to as P2P, has changed the way businesses function as well as changed the way consumers interact with businesses. Peer-to-Peer buying, selling, renting and sharing have given consumers the ability to do things like share rides to work, get cheaper and faster access to jewelry, garden tools, and everything in […]

14 03, 2016

Emerging Trends To Expect SXSW Interactive 2016

2017-05-23T18:21:11+00:00 March 14th, 2016|Tags: , , , , , , , |

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In March 1987, 700 like-minded individuals came together to learn and share ideas on entertainment, media, and music. Now popularly known as South By Southwest® (SXSW®), the event has maintained steady growth, as well as made innovative strides, to help creative people develop their careers. During SXSW […]