Business & Marketing Trends

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2 10, 2018

4 Digital Marketing Trends to Keep an Eye On

2018-10-02T16:26:16+00:00 October 2nd, 2018|

The digital landscape is always changing. It has changed the way we communicate with each other. Marketing is no different. Today’s brands are utilizing websites, social media, blog posts, video, and more to engage with their customers. These digital tools have changed the way we communicate and study […]
15 08, 2018

Tracking Online to Offline Sales Matters

2018-08-15T17:27:03+00:00 August 15th, 2018|

Website tracking has become one of the most useful practices for businesses to analyze data such as conversion rates, click-through rates, site visitors and more. While it is easy to track a 100% online conversion, E-Commerce sites with storefronts have a difficult time tracking if the conversion of […]
2 07, 2018

What You Need to Know About the California Consumer Privacy Act

2018-07-27T06:52:09+00:00 July 2nd, 2018|

**Disclaimer: We are not attorneys and this should not be considered legal advice. Please speak to your legal counsel to learn how the California Consumer Privacy Act effects you and your business. In the wake of data breaches and selling data, privacy has been the main focus of consumers. […]
14 06, 2018

Thinking of a Name Change? Here Are Some Things to Consider

2018-06-14T17:53:49+00:00 June 14th, 2018|

Names are important. Aside from identification, the name of your brand has impact. Sometimes it is a slight change to convey more variety in your products or services. It can also be a complete overhaul with a brand new identity all together. As of late, many brands are […]
8 05, 2018

Inbound vs. Outbound Marketing & Why It Matters

2018-05-08T18:19:19+00:00 May 8th, 2018|

Creating and implementing a solid marketing strategy can be daunting, time consuming, and full of opinions from different departments and leadership positions. Most marketers are looking for efficient ways to fill their sales funnel and generate lead. Typically, they are using an outbound marketing method. However, with the […]
20 04, 2018

Emojis That Can Increase Social Media Engagement

2018-04-20T18:01:44+00:00 April 20th, 2018|

A new study shows that participants that were sent messages containing emojis scored higher on memory than those that were sent messages without them.The same study also found that emojis can portray your business as friendly. So, what does it all mean? Well, it means that emojis help […]
10 04, 2018

Building Brand Loyalty Means Having A Strong Customer Base

2018-04-10T17:24:59+00:00 April 10th, 2018|

In today’s consumer base, people stand behind brands in terms of their philosophy, social responsibility, and the quality of their product. People don’t just want products or services, but rather they want to have a connection to who they are buying from. The more a customer resonates with […]
6 04, 2018

Why Mobile Optimization is Important Now More Than Ever

2018-04-06T18:16:00+00:00 April 6th, 2018|

We live in an increasingly mobile world. We are always on the go and now our devices are always with us. So much so, that roughly 57% of all internet traffic now comes from a mobile device. In another study, it showed that 48% of people start their […]