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17 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART II: Become An Attribution Master

January 17th, 2017|

Chances you are reading this because you either feel comfortable where you stand with PART I: Know Where To Start, or you implemented the 4 key variables for establishing the proper foundation needed to begin PART II: Become An Attribution Master. Either way, you are ready to learn how to solve any challenge […]

12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]

18 11, 2016

Third Quarter 2016 Digital Marketing Insights

November 18th, 2016|

In recent months, the digital marketing ecosystem has shown that marketers are reallocating their budgets for 2017. A few leading factors that have resulted in this shift attribute to mobile targeting updates by Google, conversion optimization, and changes in consumer behavior, all of which contribute to improving brand-customer relationships.

Customers value the brand experience over everything […]

7 10, 2016

Google Adwords Is Making Changes to Your Ads Quality Score Feature

October 7th, 2016|

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Starting October 10th, 2016, Google Adwords will begin showing null (“–“) Quality Scores when ads aren’t showing enough impressions and/or clicks. These changes will affect both new keywords and current keywords that lack impression and click data.

What Does The Quality Score Reporting Update Mean for Google Adwords […]
6 07, 2016

Using Military Techniques To Create Effective Brand Communication

July 6th, 2016|Tags: , , |

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When you are in the military, you only have one try to get a job done right. So when the military is trying to communicate or understand the psychologies of specific groups, it is imperative that they ensure their information and targeting is accurate and successful. Imagine […]

23 06, 2016

Mobile Ad Tech Company Unifies App Advertising In One Proprietary Platform

June 23rd, 2016|Tags: , , , |

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Last week during AppLift – a mobile ad tech company – hosted their annual FirstScreen Conference in Berlin at the Kino International film theatre. The FirstScreen Conference is a place where mobile industry leaders come together and discuss new and innovative ideas. During the conference, AppLift announced […]

23 05, 2016

How Iconic Events Help Pave the Way For Trendy Name Changes | Budweiser

May 23rd, 2016|Tags: , , |

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Last week, Budweiser announced a temporary name change to their flagship beer by changing the labels on their cans to “America”. Already a controversial topic across social media, Budweiser’s ability to ride the wave of current events highlights the power of packaging design and staying relevant using […]

11 05, 2016

Rebranding StubHub… Again

May 11th, 2016|Tags: , , , , |

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StubHub Press Release

In alignment with this strategy, StubHub today announced a holistic update to its brand identity, along with plans to execute a strategic, multi-channel brand campaign. The rebranding includes impactful aesthetic changes to convey the feeling and anticipation that only comes with live […]

5 05, 2016

PRINT Regional Design Annual 2016 Entries

May 5th, 2016|Tags: , , , |

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“Boost your work. Get discovered. Get the recognition you deserve. PRINT Regional Design Annual: The competition that stands apart and defines the design industry. Tens of thousands of art directors, studios and creative professionals look to the RDA every year to find the country’s top talent.” – […]

12 04, 2016

Design A Poster & Get Out The Vote With AIGA

April 12th, 2016|Tags: , , , , , |

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By: Kevin Garrison


Did you know, only 57.5% of registered voters actually participated in the 2012 elections? Get Out the Vote, an AIGA campaign to raise national engagement, asks artists to design nonpartisan posters motivating the American people to engage in the electoral process.

Contribute […]