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5 01, 2018

OkCupid Gave DTF a New Meaning and It’s Working

2018-01-05T07:03:32+00:00 January 5th, 2018|

Dating apps and websites are entering the print and digital advertising arena. All of them have the same concept: to show that people are out there to make meaningful connections in a time where everything seems divisive. With most ads from Tinder and eHarmony […]
15 12, 2017

What the End of Net Neutrality Could Mean for Marketers

2017-12-15T18:43:59+00:00 December 15th, 2017|

With the FCC rolling back on Net Neutrality, it can mean big changes for marketers and brands. In an industry where you already pay to be noticed by your potential buyers (whether it’s social media advertising or AdWords), digital marketers will have to hone […]
14 12, 2017

Why Kraft’s Latest Advertisement is Flawless

2017-12-14T18:30:46+00:00 December 14th, 2017|

Without selling a single product, Kraft sold themselves and entered the hearts of anyone who watches this video. In an effort to be more relevant with today’s families has released an advertisement that will move not just parents, but older kids as well. Their ad, “Family […]
8 12, 2017

Budweiser’s New Ad Works, But Not All Around

2017-12-08T16:57:06+00:00 December 8th, 2017|

Budweiser has been known to release advertisements that are either hilarious or tear jerkers. From clydesdales, to hosting parties in different cities, to having their own election, Budweiser really utilizes their advertising budget to say the least. This year’s notable ad involves prohibition. On the anniversary […]
6 12, 2017

Facebook is Now Testing Pre-Roll Ads

2017-12-06T17:30:18+00:00 December 6th, 2017|

After banning them for quite some time, Facebook is now allowing advertisers to take advantage of pre-roll in-stream ads. Facebook plans to test them at the start of Watch shows and advertisers can already start setting up mid-roll ads. This roll out […]
30 11, 2017

Why Gatorade’s Inspiring New Ad Works So Well

2017-11-30T18:04:00+00:00 November 30th, 2017|

Serena William’s ad spot with Gatorade is beautiful, moving, and empowering. In case you haven’t seen it, watch it. In this spot, Serena speaks into her baby girl’s ear about how even if she never plays sports, always try in the game of life. […]
29 11, 2017

Coco & The Book of Life: The Difference is in Marketing

2017-11-29T20:12:23+00:00 November 29th, 2017|

Coco, since its release, has seen widespread success across the U.S. and Mexico. Upon the original release of the trailer, many took to the internet to express their outrage over the Pixar stealing concepts from The Book of Life, another film centered around Dia de Los […]
6 07, 2017

Why Yoplait’s Latest Ad Campaign Worked

2017-07-06T22:50:10+00:00 July 6th, 2017|

Yoplait, the yogurt brand, launches its new ad campaign titled, “Mom On” sharing a bold message people won’t forget about.

Being a mom can be difficult sometimes, and Yoplait gets it! When mothers aren’t focusing on juggling parenthood while trying to maintain their own personal identities, they […]

12 01, 2017

How To Solve Multi-Touch Marketing Attribution – PART I: Know Where To Start

2017-01-12T23:42:34+00:00 January 12th, 2017|

First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.

For example, say you run a marketing campaign. Each tactic in that marketing campaign […]