Budweiser has been known to release advertisements that are either hilarious or tear jerkers. From clydesdales, to hosting parties in different cities, to having their own election, Budweiser really utilizes their advertising budget to say the least. This year’s notable ad involves prohibition. On the anniversary of the 21st amendment to outlaw prohibition, Budweiser filmed at a bar in Atlanta and released a fake news report that the 21st amendment was retracted. Insanity ensues and Budweiser comes to save the day and all is well after admitting that it was a hoax.
This ad is original and incredibly creative. While no one is for certain whether the situation was staged or not, it was well done. It adheres to a time in America that we all learned about in history class, but what we didn’t learn was Budweiser’s involvement in not only lobbying for the 21st amendment, but also being one of the first companies to celebrate its repeal. Budweiser also debuted a pre-prohibition recipe brew called “1933 Repeal Reserve,” which was available until December 5th (the anniversary of prohibition).
Everything about this campaign should allow it go viral, but it hasn’t. Part of it could be the questioning of authenticity. It’s an attempt to stage an event that Budweiser could have sprung spontaneously on bar patrons. It’s hard to determine who exactly their targeting, but in an age where Millennials and Generation Z are questioning brand authenticity, this may not have been the best way to target them. Regardless of who their target was, Budweiser has created yet another smart, funny, and original ad. And with the Super Bowl coming soon, who knows what they’ll be doing next.
You can watch the ad below: