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15 12, 2017

What the End of Net Neutrality Could Mean for Marketers

2017-12-15T18:43:59+00:00 December 15th, 2017|

With the FCC rolling back on Net Neutrality, it can mean big changes for marketers and brands. In an industry where you already pay to be noticed by your potential buyers (whether it’s social media advertising or AdWords), digital marketers will have to hone […]
14 12, 2017

Why Kraft’s Latest Advertisement is Flawless

2017-12-14T18:30:46+00:00 December 14th, 2017|

Without selling a single product, Kraft sold themselves and entered the hearts of anyone who watches this video. In an effort to be more relevant with today’s families has released an advertisement that will move not just parents, but older kids as well. Their ad, “Family […]
13 12, 2017

2017’s Brand Fails and What to Take Away From Them

2017-12-13T20:39:12+00:00 December 13th, 2017|

In the digital age, it’s important now more than ever to keep things under control by keeping a close eye and put out fires before they spread. If you catch it late, this can turn into a brand crisis and rather than putting out fires, your […]
12 12, 2017

Honesty & Transparency: A Way for Brands to Stand Out

2017-12-12T18:51:39+00:00 December 12th, 2017|

In a time where everything is questioned, including authenticity, brands now more than ever have to be conscious on how they are perceived by their buyers. With Gen Z slowly on the rise, the generation who will look the most at authenticity and make up the […]
11 12, 2017

How Brands are Using Push Notifications to Stand Out

2017-12-11T18:01:00+00:00 December 11th, 2017|

Push notifications have allowed us to stay constantly in the loop with the latest tweet and breaking news filling our phone screens. Some social media platforms and publishers even have teams dedicated to crafting the messages that are shown in push notifications. With 77% of […]
8 12, 2017

Budweiser’s New Ad Works, But Not All Around

2017-12-08T16:57:06+00:00 December 8th, 2017|

Budweiser has been known to release advertisements that are either hilarious or tear jerkers. From clydesdales, to hosting parties in different cities, to having their own election, Budweiser really utilizes their advertising budget to say the least. This year’s notable ad involves prohibition. On the anniversary […]
7 12, 2017

How Retailers are Competing with Amazon this Holiday

2017-12-07T21:36:47+00:00 December 7th, 2017|

Retailers this year have taken a new holiday ad strategy. With 2017’s Cyber Monday being the largest online sales day in history, big chain retailers have had to change how they attract customers into their physical stores. They’re straying from the traditional, heart wrenching, […]
6 12, 2017

Facebook is Now Testing Pre-Roll Ads

2017-12-06T17:30:18+00:00 December 6th, 2017|

After banning them for quite some time, Facebook is now allowing advertisers to take advantage of pre-roll in-stream ads. Facebook plans to test them at the start of Watch shows and advertisers can already start setting up mid-roll ads. This roll out […]
5 12, 2017

How Amazon Created an Immersive Shopping Experience

2017-12-05T20:20:42+00:00 December 5th, 2017|

In November 2015, Amazon opened its first brick and mortar bookstore in Seattle. Two years later, 13 stores have opened in the U.S. with plans to open even more. This past weekend, I had the opportunity to go into an Amazon Bookstore in Los Angeles […]
4 12, 2017

A.I.: The New Marketing Frontier

2017-12-04T17:13:46+00:00 December 4th, 2017|

A.I. is going to change the way we interact with the world. Although we are already starting to see it, A.I. will make a more prominent presence as the years go by and the technology advances. One of the places it will change, for sure, […]