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13 11, 2017

HubSpot and Lucky Orange: The Latest Integration

2017-11-13T19:17:33+00:00 November 13th, 2017|

Everything wonderful comes in pairs: peanut butter & jelly, macaroni and cheese, and now, HubSpot and Lucky Orange. Lucky Orange is a tool that allows you to see where exactly potential leads are going in your website. With heatmaps and visitor recordings, Lucky Orange […]
10 11, 2017

The Great Debate: Does “WWW” Really Make a Difference?

2017-11-10T17:23:15+00:00 November 10th, 2017|

Picture this: A website we had spent months working on has just gone live. We’re scanning through for any glitches and visual issues to make sure everything was working properly. While communicating with our client about design and user interface, we were asked this […]
9 11, 2017

Google Analytics and Social Media Campaigns: A Game Changer

2017-11-09T23:39:35+00:00 November 9th, 2017|

Google Analytics, the tool that does it all. From how many visitors to how long sessions are, Google Analytics is an essential tool for today’s savvy marketer. G.A. has the power to also tell you where your social media referrals are coming from, but not how to determine […]
6 11, 2017

Google Pixel Buds: Language Translation and Maybe Catered Search Results

2017-11-06T17:28:00+00:00 November 6th, 2017|

Earlier last month, Google released wireless earbuds to listen to music and use audio control for calls, texts, and search capabilities. Oh, and it also translates languages. If you’re stunned by how amazing this is, don’t worry, so are we. By using Google Translate, the Pixel Buds can help […]
3 11, 2017

The Customer Journey: Why the B2C Template doesn’t work in B2B

2017-11-03T22:52:03+00:00 November 3rd, 2017|

We are in the Age of the Customer. They are in control of their journey and the goal is to meet them wherever and whenever they want to be met through several channels. In addition to that, each channel and tool must be communicated to differently. The Customer Journey […]
19 10, 2017

How Kool-Aid, A 90-Year-Old Icon, Has Stayed Famous for So Long

2017-10-19T23:08:27+00:00 October 19th, 2017|

It is fruity, fun and affordable ever since the Great Depression.

Inventor, Edwin Perkins created Kool-Aid in downtown Hastings. Perkins concocted Kool-Aid in a brick building in 1927. This fruity, colorful drink is now 90 years old and still thriving today.
6 07, 2017

Why Yoplait’s Latest Ad Campaign Worked

2017-07-06T22:50:10+00:00 July 6th, 2017|

Yoplait, the yogurt brand, launches its new ad campaign titled, “Mom On” sharing a bold message people won’t forget about.

Being a mom can be difficult sometimes, and Yoplait gets it! When mothers aren’t focusing on juggling parenthood while trying to maintain their own personal identities, they […]

29 06, 2017

How Brands Are Becoming Successful With Influencer Marketing

2017-06-29T19:02:12+00:00 June 29th, 2017|

Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.

A social media influencer is someone who carries influence over his or her followers on social media. This can […]