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5 07, 2016

Consumers Trust Influencers, Not Brands

2017-05-23T18:17:52+00:00 July 5th, 2016|Tags: |

In the recent past, we could find all of the best fashion styles right from within a magazine. Models with unknown names would have the ability to sell a brand’s product with no additional vessel of communication and the magazine was enough validation for consumers to purchase a product that was being promoted in that […]

1 07, 2016

Facebook Now Lets All 501(c)3 Non-Profits Create Fundraiser Pages

2017-05-23T18:17:52+00:00 July 1st, 2016|

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As of yesterday, the largely anticipated Facebook fundraiser pages are now available to all U.S.-based 501(c)3 charities. Originally regarded as a social networking platform, Facebook has expanded in more ways than one over the past 12 years. Their most recent expansion, however, includes a new set of […]

30 06, 2016

Your Entire Google Life Can Be Found Using “My Activity”

2017-05-23T18:17:53+00:00 June 30th, 2016|Tags: |

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Unless you’ve adjusted your settings to forbid Google from accumulating your data from all of their services, chances are that Google has recorded your Google life. Whether you use Google Chrome, conduct search queries on Google.com, watch videos on YouTube, to name a few, you will now […]

29 06, 2016

E-Commerce Best Practices For Improving Browse and Cart Abandonment Rates

2017-05-23T18:17:53+00:00 June 29th, 2016|Tags: , |

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With a growing importance for online commerce, businesses are relying more on online sales to drive revenue, especially during the holiday season. In fact, in 2015 alone, online shopping increased 19% year-over-year and, during the holiday season (November through December), online sales increased by 6%. Even though […]

27 06, 2016

Google Adwords Tests Click-to-Text Ads

2017-05-23T18:17:54+00:00 June 27th, 2016|

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Google Adwords is now testing a new ad extension that gives searchers the ability to text advertisers straight from ads on Google. Click-to-text plans to function similar to that of call extensions. Instead of seeing a “call” icon on the ad, there will now be a “text” […]

23 06, 2016

Mobile Ad Tech Company Unifies App Advertising In One Proprietary Platform

2017-05-23T18:17:54+00:00 June 23rd, 2016|Tags: , , , |

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Last week during AppLift – a mobile ad tech company – hosted their annual FirstScreen Conference in Berlin at the Kino International film theatre. The FirstScreen Conference is a place where mobile industry leaders come together and discuss new and innovative ideas. During the conference, AppLift announced […]

22 06, 2016

What It Means For Businesses After Microsoft’s Recent Acquisition of LinkedIn

2017-05-23T18:17:55+00:00 June 22nd, 2016|

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Already software giant, Microsoft’s most recent purchase of LinkedIn is the biggest yet. And, for a whopping $26.2 billion, Microsoft has plans to make the recently declining LinkedIn platform even bigger than Salesforce. LinkedIn is known as one of the world’s best business-to-business sales tools. With the […]