BrandSpeak Blog

/BrandSpeak Blog/
30 06, 2016

Your Entire Google Life Can Be Found Using “My Activity”

June 30th, 2016|Tags: |

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Unless you’ve adjusted your settings to forbid Google from accumulating your data from all of their services, chances are that Google has recorded your Google life. Whether you use Google Chrome, conduct search queries on Google.com, watch videos on YouTube, to name a few, you will now […]

29 06, 2016

E-Commerce Best Practices For Improving Browse and Cart Abandonment Rates

June 29th, 2016|Tags: , |

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With a growing importance for online commerce, businesses are relying more on online sales to drive revenue, especially during the holiday season. In fact, in 2015 alone, online shopping increased 19% year-over-year and, during the holiday season (November through December), online sales increased by 6%. Even though […]

28 06, 2016

From Sea To Shoe, One Man’s Trash Is Another Man’s Treasure

June 28th, 2016|Tags: , |

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Adidas partnered with Parley for the Oceans to present the first ever shoe made using Parley Ocean Plastic. Parley is an organization that brings together creators and thought leaders to raise awareness and, ultimately, end destruction of the earth’s oceans. For Adidas’ this impact-focused initiative is a […]

27 06, 2016

Google Adwords Tests Click-to-Text Ads

June 27th, 2016|

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Google Adwords is now testing a new ad extension that gives searchers the ability to text advertisers straight from ads on Google. Click-to-text plans to function similar to that of call extensions. Instead of seeing a “call” icon on the ad, there will now be a “text” […]

24 06, 2016

7 Not-Your-Every-Day Video Marketing Tips You Missed at Last Week’s SD Inbound Event

June 24th, 2016|

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If you attended last week’s video marketing event at Stone Brewery, I stand corrected. Then again, maybe you were off getting a beer when Margo Mazur (I fortuitously sat at her table, so we’re like, BFFs now) shared the most critical, highly […]

23 06, 2016

Mobile Ad Tech Company Unifies App Advertising In One Proprietary Platform

June 23rd, 2016|Tags: , , , |

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Last week during AppLift – a mobile ad tech company – hosted their annual FirstScreen Conference in Berlin at the Kino International film theatre. The FirstScreen Conference is a place where mobile industry leaders come together and discuss new and innovative ideas. During the conference, AppLift announced […]

22 06, 2016

What It Means For Businesses After Microsoft’s Recent Acquisition of LinkedIn

June 22nd, 2016|

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Already software giant, Microsoft’s most recent purchase of LinkedIn is the biggest yet. And, for a whopping $26.2 billion, Microsoft has plans to make the recently declining LinkedIn platform even bigger than Salesforce. LinkedIn is known as one of the world’s best business-to-business sales tools. With the […]

16 06, 2016

Incitrio Branding & Marketing Agency Global Branding Case Study

June 16th, 2016|

Global Branding Overview

A growing global economy provides great opportunities for US-based companies to expand their sales and distribution beyond our borders. Many foreign companies are finding new markets for their products here in the US and abroad. We understand the importance these markets play in the growth of our clients’ businesses. For that […]

8 06, 2016

Snapchat Redesigns Homepage To Improve User Interactions With Publisher Content

June 8th, 2016|

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Yesterday Snapchat rolled out their newly designed homepage in hopes of improving user interaction for their publisher’s content. The video and photo-sharing platform’s new design emphasizes publisher subscribe buttons, creative headlines, and new placements. Snapchat’s naturalized progression of capitalizing on publisher sponsored content is an inevitability of […]

1 06, 2016

easyJet Expands Product Breadth With The Introduction Of New High-Tech Sneakers

June 1st, 2016|Tags: , |

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Traveling is about the experience and easyJet would like to keep it that way. An airline that is self-described as “the web’s favorite airline”, easyJet has now expanded the breadth of their product line so that people can enjoy their travels both on and off their planes. […]