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31 01, 2018

Don’t Waste Your Content, Recycle It!

2018-01-31T18:37:43+00:00 January 31st, 2018|

For those that have been creating blog content for quite some time, a collection can add up sometimes going back years. Some may even make the suggestion to delete them or archive them to clear room on your website for more blog posts, but don’t give in! If […]
30 01, 2018

How to Integrate Social Media into Your Strategy

2018-01-30T03:08:39+00:00 January 30th, 2018|

Social media went from a fun social activity to a marketing asset fairly quickly. Social media now plays a pivotal role in your company’s lead generation and online social presence. A potential lead will be more likely to go with a business who has at least one active […]
26 01, 2018

Uber’s Ad Campaign is the Beginning of a New Brand Image

2018-01-26T19:24:20+00:00 January 26th, 2018|

From heightening rates during the travel ban protests, keeping a hacking under wraps for over 6 months, and claims of sexual harassment, it’s safe to say that Uber had a rough 2017. What they went through was nothing short of a brand crisis as users dropped […]
24 01, 2018

Testimonials: One of the Best Marketing Tools

2018-01-24T03:48:15+00:00 January 24th, 2018|

The tools we use in marketing are constantly changing, and sometimes constantly dying. Remember when direct mail and print advertising was considered the only way? Then, the internet showed up and now we have social media, blogging, PPC advertising, and so much more […]

23 01, 2018

3 Ways to Help Leverage Digital Marketing Endeavors

2018-01-23T18:51:23+00:00 January 23rd, 2018|

While 2018 is just starting out, 2017 showed a couple of digital marketing trends; Users don’t want to see ads in their online experience, they are more conscious of how their information is being used, and big tech companies, like Apple, are blocking user information from […]
15 01, 2018

Publishers Need to Focus on Content Quality Due to Facebook’s Updates

2018-03-06T17:31:53+00:00 January 15th, 2018|

Facebook took some initiative last week in an attempt to weed out fake news and allow its News Feed to be populated by posts from friends and family. While this is a a good natured endeavor by Zuckerberg, it effects the core of their revenue, which […]
12 01, 2018

Can Diet Coke’s Rebranding Convince Millennials to Drink Soda?

2018-03-06T22:27:32+00:00 January 12th, 2018|

Source: AdWeek After 35 years, Diet Coke has been rebranded with a slimmer can and new flavors with the same Diet Coke taste. Since Coca-Cola rarely makes physical changes to their products, it’s fair to question what exactly brought upon the change of not only a […]
5 01, 2018

OkCupid Gave DTF a New Meaning and It’s Working

2018-01-05T07:03:32+00:00 January 5th, 2018|

Dating apps and websites are entering the print and digital advertising arena. All of them have the same concept: to show that people are out there to make meaningful connections in a time where everything seems divisive. With most ads from Tinder and eHarmony […]
3 01, 2018

2018 May Be the Year Ads Come to Alexa

2018-01-03T21:57:41+00:00 January 3rd, 2018|

We’ve been writing about voice optimized content and how it will pave the future for marketing in the near future. Some time this year that could possibly change. There are reports going around that this year, Amazon’s AI, Alexa, will be optimized for advertising […]
2 01, 2018

Stories Everywhere: A Possible Endeavor to Save SnapChat

2018-03-06T23:13:35+00:00 January 2nd, 2018|

Source: Reuters SnapChat has been on a steady decline and saw no profits in 2017. From daily active user decrease to CNN pulling their SnapChat feature only a couple of months later after the initial launch, SnapChat seems to be out of luck. Only two days […]