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3 11, 2017

The Customer Journey: Why the B2C Template doesn’t work in B2B

2017-11-03T22:52:03+00:00 November 3rd, 2017|

We are in the Age of the Customer. They are in control of their journey and the goal is to meet them wherever and whenever they want to be met through several channels. In addition to that, each channel and tool must be communicated to differently. The Customer Journey […]
19 10, 2017

How Kool-Aid, A 90-Year-Old Icon, Has Stayed Famous for So Long

2017-10-19T23:08:27+00:00 October 19th, 2017|

It is fruity, fun and affordable ever since the Great Depression.

Inventor, Edwin Perkins created Kool-Aid in downtown Hastings. Perkins concocted Kool-Aid in a brick building in 1927. This fruity, colorful drink is now 90 years old and still thriving today.
6 07, 2017

Why Yoplait’s Latest Ad Campaign Worked

2017-07-06T22:50:10+00:00 July 6th, 2017|

Yoplait, the yogurt brand, launches its new ad campaign titled, “Mom On” sharing a bold message people won’t forget about.

Being a mom can be difficult sometimes, and Yoplait gets it! When mothers aren’t focusing on juggling parenthood while trying to maintain their own personal identities, they […]

29 06, 2017

How Brands Are Becoming Successful With Influencer Marketing

2017-06-29T19:02:12+00:00 June 29th, 2017|

Influencer marketing isn’t only about promoting products that promise happy results. Influencer marketing is about leveraging influencers to increase brand awareness of your products through their social media accounts.

A social media influencer is someone who carries influence over his or her followers on social media. This can […]

27 02, 2017

Case Study: TrustCommerce

2017-05-23T18:17:46+00:00 February 27th, 2017|Tags: , , , , |

As a leader in the Electronic Payment and Risk Management industry, TrustCommerce provides a comprehensive suite of payment acceptance/processing solutions for both card present and card, not present environments. With a focus on assisting partners and clients with reducing their PCI scope, they deliver this and more for clients throughout the United States; from small […]

8 02, 2017

Understand How to Fix a Google Blacklisting On Your Website

2017-05-23T18:17:47+00:00 February 8th, 2017|

It can be extremely frustrating when you open up your website only to find a big red page that says, “The site aheadHack contains malware.” The good news is, now you know how to fix it. If you don’t things may be looking up for you. The information below is a guide on how to […]