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20 04, 2018

Emojis That Can Increase Social Media Engagement

2018-04-20T18:01:44+00:00 April 20th, 2018|

A new study shows that participants that were sent messages containing emojis scored higher on memory than those that were sent messages without them.The same study also found that emojis can portray your business as friendly. So, what does it all mean? Well, it means that emojis help […]
18 04, 2018

Wondering About GDPR? We’ve Broken Down the Basics

2018-04-18T22:57:06+00:00 April 18th, 2018|

**Disclaimer: We are not attorneys and this should not be considered legal advice. Please speak to your legal counsel to learn how GDPR effects you and your business. The General Data Protection Regulation (GDPR) is a new regulation that protects the data and privacy of European Union citizens. This […]
10 04, 2018

Building Brand Loyalty Means Having A Strong Customer Base

2018-04-10T17:24:59+00:00 April 10th, 2018|

In today’s consumer base, people stand behind brands in terms of their philosophy, social responsibility, and the quality of their product. People don’t just want products or services, but rather they want to have a connection to who they are buying from. The more a customer resonates with […]
9 04, 2018

How to Tackle Your Blog with Confidence

2018-04-09T20:09:32+00:00 April 9th, 2018|

Blogging can offer many SEO benefits and can make your company look like an industry thought leader. It is also an opportunity to be honest and transparent as a company. But, despite all of the benefits, it can be a daunting and overwhelming task for some people. The […]

6 04, 2018

Why Mobile Optimization is Important Now More Than Ever

2018-04-06T18:16:00+00:00 April 6th, 2018|

We live in an increasingly mobile world. We are always on the go and now our devices are always with us. So much so, that roughly 57% of all internet traffic now comes from a mobile device. In another study, it showed that 48% of people start their […]
4 04, 2018

3 Things About Marketing That Have Never Changed

2018-04-04T17:02:42+00:00 April 4th, 2018|

Time is always moving forward. And with time, everything else moves forward. Marketing is definitely no exception. With the rise in technology, AI, and multiple realities, marketing has changed dramatically in the last 20 years and the four Ps have definitely changed to reflect this. But even with […]
22 03, 2018

Why Digital Advertising is Now a Two Way Street

2018-03-22T17:28:24+00:00 March 22nd, 2018|

Digital advertising has, without a doubt, become more and more of a necessity as social media and other digital realms create a pay-to-play atmosphere for businesses. But the rise in digital advertising has also come with a rise in disgruntled online users, according to a new study by […]
21 03, 2018

It’s Not a Data Breach. It’s Big Data in the Hands of Silicon Valley.

2018-03-21T21:15:13+00:00 March 21st, 2018|

Facebook’s time in the spotlight has been trying for them. As stock value drops and class action suits begin, it’s clear that the Cambridge Analytica & Facebook debacle has escalated. The word being used to describe this mess: “a data breach.” The reality is that Facebook has not […]