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9 03, 2018

What to Expect from Facebook’s New Algorithm

2018-03-09T19:20:06+00:00 March 9th, 2018|

The future of Facebook seems a bit daunting. Zuckerberg’s announcement on algorithm changes have somewhat put a lot of marketers and businesses in a state of unrest. But the main question they’re asking: “How exactly will this affect my presence on Facebook?” Engagement is playing a big part […]
8 03, 2018

Takeaways from Social Media Marketing World 2018

2018-03-08T18:09:41+00:00 March 8th, 2018|

Source: Social Media Marketing World Social Media Marketing World was definitely one for the books with inspiring keynotes, amazing workshops and the opportunity to meet people and experts from all over the world. It was definitely one for the books and there were some takeaways to be had […]
27 02, 2018

Don’t Underestimate the Power of the Influencer

2018-02-27T19:45:52+00:00 February 27th, 2018|

Despite its setbacks, social media influencers are an essential marketing tool. Influencers have the power to sway customers into purchasing a product or leaving a brand all together. And with Snapchat’s most recent loss in stock, courtesy of Kylie Jenner, it’s worth noting the power these people have […]
23 02, 2018

Why Netflix’s Digital Marketing Strategy is Spot On

2018-02-23T16:30:01+00:00 February 23rd, 2018|

Almost everyone loves Netflix. That’s a fact. It’s convenient, engaging, and the original content is almost superb. But it’s not just the original content that keeps people at home binge watching, it’s their amazing digital marketing techniques used to acquire new customers and retain existing ones. They […]
22 02, 2018

Here’s Our Top 5 Favorite HubSpot Tools

2018-02-22T04:15:08+00:00 February 22nd, 2018|

Every marketer knows the hassle of managing content, mass emails, drip campaigns, and so many other tools that go into managing MQLs and current customers. In short, there’s always a lot of work and so little time to do it all equally. This is why we use HubSpot […]
12 02, 2018

Snapchat Entices Advertisers with Ad Credits

2018-03-06T22:18:49+00:00 February 12th, 2018|

Source: REUTERS/Lucas Jackson/File Photo Snapchat officially has a new look made for smooth functionality and a hip user experience. At this point, it only makes sense for Snap to start attracting advertisers to the platform. While they have had a tough time selling to advertisers, which caused the […]
9 02, 2018

Buyer Personas: The Framework for Successful Campaigns

2018-03-06T22:22:45+00:00 February 9th, 2018|

Source: sellbrite More often than not, marketers create campaigns and brands based on assumptions. They don’t think about who they’re targeting, the things they do, and/or what they enjoy. Do they have a family or drive a specific car? Do they buy high end or generic? These can […]
8 02, 2018

Blockchain Software Goes Beyond Cryptocurrency

2018-02-08T20:10:41+00:00 February 8th, 2018|

Blockchain could be the buzz word of 2018. It’s mainly thrown around within the stock market and investors and associated with Bitcoin and other cryptocurrencies. However, the technology itself isn’t brand new and its potential goes beyond cryptocurrency. Blockchain technology can help track supply chains, overhaul back office […]

6 02, 2018

Super Bowl 2018: Our Top Picks

2018-02-06T00:05:54+00:00 February 6th, 2018|

There’s three kinds of people who watch the Super Bowl. Those who watch the game, those who are just in it for the ads, and those that are in it for both. We are the latter (especially since Angie is a Patriots fan), but we love our fair […]
2 02, 2018

Quality Over Quantity: The Power of Account Based Marketing

2018-02-02T21:27:54+00:00 February 2nd, 2018|

Account-based marketing is so popular and incredibly present among companies. ABM is a strategic form of business marketing that focuses on a company (account) and treats it like its own market. This is useful for companies that has multiple people that are part of the decision making process, […]