2711, 2015

The Marketing Universe of the Star Wars Franchise Hits Epic Expansion

November 27th, 2015|Tags: , , |

Star Wars: The Force Awakens

Disney continues to grow the Star Wars marketing galaxy as the release date of the year’s most anticipated film nears. The conglomerate recently revealed that a Han Solo and Darth Vader spin off will be hitting theaters in 2017. Star Wars fans […]

2511, 2015

How Nordstrom Won Social Media Going Into Black Friday

November 25th, 2015|Tags: , , , |

On November 24th, Shareablee, a Social Media analytics company, released engagement data for Facebook, Twitter and Instagram between November 1st and November 18th on top big box and department store retailers. The data provided by Shareablee suggests that Nordstrom and Sephora were top performers not because they developed a creative and complex Black Friday campaigns, […]

2411, 2015

3 Cutting-Edge Digital Marketing Techniques To Add to Your Marketing Strategy

November 24th, 2015|Tags: , , , , , , , , , |

Since the mid to late 90s, digital technology has played an instrumental part in how we find, exchange, and use information across the world. As a result, digital technology has created an ever-changing playground in the digital marketing world. Fast-forward to 2016 and you will find that digital marketing strategies you see today may very […]

2311, 2015

Snapchat Starts Charging For Lenses And Replays

November 23rd, 2015|Tags: , |

Snapchat Paid Lens Snapchat paid lens

All Snapchat users knew the day would come when today’s hottest Social Media app would start getting charged for using their new features. It all started when Snapchat announced on October 14th, 2014, […]

2011, 2015

In-N-Out Burger Is A Small Burger Brand With A Massive Following

November 20th, 2015|Tags: , |

In-N-Out Burger

One thing is certain about the fast food restaurant, In-N-Out. They produce the perfect burger. No, their burger is not overrated. There is a reason why the seemingly small burger brand has gained a massive following over the past 67 years. From inception in 1948, […]

1911, 2015

Facebook Introduces New Fundraiser Tools for Nonprofits

November 19th, 2015|Tags: , , |

Facebook Fundraiser Tool

On November 18th, Naomi Gleit, VP of Product Management, introduced Facebook’s new fundraiser tool to allow people to donate to charities without leaving Facebook. As a way for nonprofits to help reach new supporters, they will now have a better chance at increasing engagement […]

1811, 2015

Bobble Uses Green Marketing Ad To Inspire A Change In Behavior

November 18th, 2015|Tags: , , , , |

Bobble Uses Green Marketing Ad To Inspire A Change In Behavior

Picture a day in the life of a Millennial. What are Millennials doing and how are they doing it? There is a certain tone, image, and style that emerges when marketers focus on targeting Millennials. In […]

1711, 2015

Growth Marketing Conference To Showcase Best of Silicon Valley Growth Strategies

November 17th, 2015|Tags: , , , , , |


On December 2-4, 2015, over 500 founders and marketing executives will come together to attend Silicon Valley’s largest Growth Marketing Conference. The conference will be a playground to study growth strategies for start up, mid sized, and multinational companies. Startup failure rates are considerably high for […]

1611, 2015

Social Media Tools Supported Victims As Paris Terror Attacks Unfolded

November 16th, 2015|Tags: , |


In immediate response to Paris terror attacks, Social Media platforms became the hub for helping victims get to safety, keeping the world up-to-date on tragic events as they were unfolding, and receiving ongoing support from across the world. For technologies that were originally developed as a […]

1311, 2015

Target’s New Marketing Strategy Focuses on Localization

November 13th, 2015|Tags: , , , , |


Target is a magical place where we all have been subjected to at least one impulse buy. This past August 2015, the retail giant took big steps in challenging our will power by applying for their liquor licenses to sell and serve alcohol at their Streeterville […]