910, 2015

8 Game-Changing Statistics Found During SMX East Conference in New York

October 9th, 2015|Tags: , , , , , , , , , , |

SMX East hosted their 2015 Search Marketing Expo in New York last week at the Jacob Javits Convention Center. As the largest search engine10.08_SMXEast marketing (SEM) expo in the world, digital marketing leaders from all over the country came together and shared game-changing statistics that will help […]
2909, 2015

Business Owners Rejoice, Facebook is Still on Your Side

September 29th, 2015|Tags: , , , , , , , , , |

This past week, business owners received promising news on Facebook’s advertising and social features. Facebook plans to roll out new features for business pages, advertising on mobile, video optimization, and brand awareness optimization tools. After multiple announcements that have catered towards Facebook’s user experience, business owners should be very, very excited with these updates.  


As mobile-first […]
2309, 2015

GoPro: The New Time Capsule

September 23rd, 2015|Tags: , , , , |

9.23_TemperanceRiverNot that we needed another reason to buy a GoPro, but it looks as though the camera could be the new form of time capsules sans extreme sports. Two brothers snorkeling found Kyle Puelston’s GoPro after spending one year drifting in the Temperance River, located […]

109, 2015

Incitrio Recognized By Clutch As A 2015 Top Branding Agency

September 1st, 2015|Tags: , , , |

ClutchTypically, modesty is our modus operandi here at Incitrio. But, if you’ll allow us, we’d like to take a moment to quickly brag about ourselves. Recently, Incitrio was ranked highly among a nationwide evaluation of Branding Agencies by Clutch. Clutch, a research firm based in Washington, DC, is looking to change the way consumers evaluate B2B services firms, and to that end, reviews thousands of firms in the marketing, advertising, and IT sectors worldwide.

1708, 2015

Top Trends in Video Content Today

August 17th, 2015|Tags: , , , , |

Nike Just Do ItRecognizing the power of strong video content, companies are beginning to experiment with different forms of video advertisements in hopes of further building their brands. Nowadays, video content is virtually everywhere: on your smartphone, your TV, your tablet, etc. There’s truly no escaping it. With that said, brands are trying to figure out the best way to keep butting into you life without annoying you beyond return, which isn’t an easy task. Being in a society that lives and breathes technology, consumers have seen it all. In the simplest of forms, consumers are no longer impressed with two-minute mundane and simplistic advertisements. Marketers are being forced to rise to the occasion and generate compelling creative that leaves consumers wanting more. […]
1408, 2015

Google Is Tightening The Reins For How YouTube Ads Are Purchased

August 14th, 2015|Tags: , , , |

GoogleRecently, Google announced that they will be increasing their control over how advertisers purchase YouTube advertisements by the end of this year. While Google is ecstatic about their further control of the user-generated video platform, advertisers are shaking in their boots. Increased control over ad purchasing means advertisers have to produce top of the line content in order seek approval from Google reps. […]
1308, 2015

The Birth Of Alphabet

August 13th, 2015|Tags: , , |


An exciting new chapter in the life of Google – the birth of Alphabet.

Google just launched Alphabet, a new company that will change Google’s structure. On Monday afternoon, Larry Page, CEO of Alphabet, made this announcement through a blog post. Page has teamed up with Sergey Brin, president of Alphabet. “I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President,” said Page.

1208, 2015

How To Effectively Co-Brand

August 12th, 2015|Tags: , , , |

Starbucks and Spotify Patnership

We’ve all heard the sayings, “they are like two peas in a pod,” or “two of the same kind,” when referring to two best friends, but it isn’t something you typically associate with likeminded brands. However, with the recent trend of brand collaborations, it might be something you hear a bit more often. Brands are starting to see that it is becoming increasingly difficult to stand out amongst their competitors and are looking for an extra push to put them ahead of their competition. It’s not to say that standard advertisement campaigns don’t do the trick anymore, but rather that there are other tricks out there.

1108, 2015

Secret Sauce To Branding

August 11th, 2015|Tags: , , , |


Establishing a well known brand is not only challenging but also essential. For example, take a look at Nike. Since the inception of Nike in 1964, the athletic apparel giant has been able to dominate. Nike has been able to succeed for generations because it’s constantly adapting to meet market needs. If companies want to establish a long living brand, they need to stay innovative.

Imagine what would happen to Nikes brand if they launched their signature “swoosh” logo and then sat back and said, “we’re good for this generation.” Nike’s brand image would be extinct.