Chances you are reading this because you either feel comfortable where you stand with PART I: Know Where To Start, or you implemented the 4 key variables for establishing the proper foundation needed to begin PART II: Become An Attribution Master. Either way, you are ready to learn how to solve any challenge […]
First things first, what does Attribution mean? By definition, Attribution is a set of actions that contribute to a specific desired outcome. Each action is then assigned a value to measure the importance of each as it relates to the desired outcome.
For example, say you run a marketing campaign. Each tactic in that marketing campaign […]
In recent months, the digital marketing ecosystem has shown that marketers are reallocating their budgets for 2017. A few leading factors that have resulted in this shift attribute to mobile targeting updates by Google, conversion optimization, and changes in consumer behavior, all of which contribute to improving brand-customer relationships.
Customers value the brand experience over everything […]
Fanta is known for releasing limited edition Halloween soda cans over the years, so it’s no surprise that this year would be any different. With the help of Noma Bar, an illustrator most notably known for his work for Time Out London, BBS, Random House, The […]
Starting October 10th, 2016, Google Adwords will begin showing null (“–“) Quality Scores when ads aren’t showing enough impressions and/or clicks. These changes will affect both new keywords and current keywords that lack impression and click data.What Does The Quality Score Reporting Update Mean for Google Adwords […]
Yesterday, Clutch announced the findings of its comprehensive branding vendor research. We are pleased to announce that Incitrio Branding & Marketing Agency was ranked highly in this competitive evaluation of San Diego branding companies. We’ve been recognized by Clutch before on a national level, and […]
Cyber crime is a growing pandemic affecting so many. There are a plethora of tools out there to help, but are you using the right ones? Incitrio Branding & Marketing Agency recently attended a cyber-security seminar presented by Regents Bank, a division of Grandpoint Bank, at the […]
The 9th annual MobileBeat conference is underway and marketers, engineers, and entrepreneurs alike are coming together to hear about mobile’s next frontier. Hosted by VentureBeat, Speakers from top technology firms like Google, Uber, and other similar big brands are coming together to share their strategies and visions […]