Blog

109, 2015

Incitrio Recognized By Clutch As A 2015 Top Branding Agency

September 1st, 2015|Tags: , , , |

ClutchTypically, modesty is our modus operandi here at Incitrio. But, if you’ll allow us, we’d like to take a moment to quickly brag about ourselves. Recently, Incitrio was ranked highly among a nationwide evaluation of Branding Agencies by Clutch. Clutch, a research firm based in Washington, DC, is looking to change the way consumers evaluate B2B services firms, and to that end, reviews thousands of firms in the marketing, advertising, and IT sectors worldwide.

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1708, 2015

Top Trends in Video Content Today

August 17th, 2015|Tags: , , , , |

Nike Just Do ItRecognizing the power of strong video content, companies are beginning to experiment with different forms of video advertisements in hopes of further building their brands. Nowadays, video content is virtually everywhere: on your smartphone, your TV, your tablet, etc. There’s truly no escaping it. With that said, brands are trying to figure out the best way to keep butting into you life without annoying you beyond return, which isn’t an easy task. Being in a society that lives and breathes technology, consumers have seen it all. In the simplest of forms, consumers are no longer impressed with two-minute mundane and simplistic advertisements. Marketers are being forced to rise to the occasion and generate compelling creative that leaves consumers wanting more. […]
1408, 2015

Google Is Tightening The Reins For How YouTube Ads Are Purchased

August 14th, 2015|Tags: , , , |

GoogleRecently, Google announced that they will be increasing their control over how advertisers purchase YouTube advertisements by the end of this year. While Google is ecstatic about their further control of the user-generated video platform, advertisers are shaking in their boots. Increased control over ad purchasing means advertisers have to produce top of the line content in order seek approval from Google reps. […]
1308, 2015

The Birth Of Alphabet

August 13th, 2015|Tags: , , |

alphabet

An exciting new chapter in the life of Google – the birth of Alphabet.

Google just launched Alphabet, a new company that will change Google’s structure. On Monday afternoon, Larry Page, CEO of Alphabet, made this announcement through a blog post. Page has teamed up with Sergey Brin, president of Alphabet. “I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President,” said Page.

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1208, 2015

How To Effectively Co-Brand

August 12th, 2015|Tags: , , , |

Starbucks and Spotify Patnership

We’ve all heard the sayings, “they are like two peas in a pod,” or “two of the same kind,” when referring to two best friends, but it isn’t something you typically associate with likeminded brands. However, with the recent trend of brand collaborations, it might be something you hear a bit more often. Brands are starting to see that it is becoming increasingly difficult to stand out amongst their competitors and are looking for an extra push to put them ahead of their competition. It’s not to say that standard advertisement campaigns don’t do the trick anymore, but rather that there are other tricks out there.

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1108, 2015

Secret Sauce To Branding

August 11th, 2015|Tags: , , , |

photo-1431578500526-4d9613015464

Establishing a well known brand is not only challenging but also essential. For example, take a look at Nike. Since the inception of Nike in 1964, the athletic apparel giant has been able to dominate. Nike has been able to succeed for generations because it’s constantly adapting to meet market needs. If companies want to establish a long living brand, they need to stay innovative.

Imagine what would happen to Nikes brand if they launched their signature “swoosh” logo and then sat back and said, “we’re good for this generation.” Nike’s brand image would be extinct.

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1008, 2015

July’s Top 10 Most Popular Ads On YouTube

August 10th, 2015|Tags: , , |

youtube

When it comes to marketing, the best results come from those who stand out from the rest of the crowd. In this day and age most when companies want to make a big impression with their target audience they advertise through YouTube. Which is making itself known to be the most popular video-sharing resource.  Many companies value YouTube for its effective way of being able to reach millions of people at a very low cost. In fact, advertising on YouTube has already shown dramatic results when brands make smart business choices about who to partner with and give creators the freedom to work their magic.

Check out July’s top 10 most popular ads on youtube and see for yourself how these brands are taking advantage of video marketing.

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508, 2015

Three Advertising Campaigns That Took It Too Far

August 5th, 2015|Tags: , , , , |

Nothing is worse than overkill in the advertising world. When an advertisement or campaign is overexposed, in the simplest of terms, people get annoyed. Every company is trying to build brand awareness, expose their product on multiple platforms, and translate that exposure into valuable, paying customers. This is done through advertising across a multitude of platforms including digital space, air time, and in-person advertising. Companies attempt to cover their bases and promote their brands on multiple platforms, especially when a big event is around the corner. This can be incredibly successful, but it can also have the complete opposite effect on consumers when things are taken too far. But, how are brands supposed to know when they’ve crossed the line?

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408, 2015

What Makes TOMS A Thought Leader?

August 4th, 2015|Tags: , , , |

TOMS

When you hear or see TOMS brand, what comes to mind first? Do you instantly think of their philanthropy-inspired tagline, “One for One”?  At TOMS, Corporate Social Responsibility is at the core of their business model. TOMS believes their mission isn’t just to make a profit, but also to be socially responsible for those in need. TOMS has been around for almost a decade now, and is known for its Corporate Social Responsibility thanks to its philanthropy; however, heading into its second decade, TOMS is working to further their reach and continue their goal in CSR. TOMS is doing this by not just giving shoes, but using their platform and profits to give sight, improve access to water, help provide safe birth, and prevent bullying.  TOMS focuses heavily on the environmental and social impacts and giving back to the community. Here are a few ways TOMS gives back:

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