BrandSpeak Blog

/BrandSpeak Blog/
27 05, 2016

Airbnb’s Successfully Captures The Three Rules of Innovation

May 27th, 2016|Tags: , |

airbnb-nola-hed-2016

Airbnb is a long time coming result of consumer behavior shifts in the hospitality and travel industry. During the C2 Conference in Montreal on May 25th, the head of global hospitality and strategy at Airbnb, Chris Conley, perfectly explains that Airbnb’s success stems from “following trends of […]

24 05, 2016

The Art of Storytelling And How It Relates To Content Marketing

May 24th, 2016|Tags: |

storytelling

Storytelling used to be a simple concept; use words and images to capture what it means to be human. Today, we as humans are constantly oversaturated and overstimulated by information so that when we hear, see, feel, or experience something new, we become more desensitized as a […]

23 05, 2016

How Iconic Events Help Pave the Way For Trendy Name Changes | Budweiser

May 23rd, 2016|Tags: , , |

05.23.16_Budweiser_AH

Last week, Budweiser announced a temporary name change to their flagship beer by changing the labels on their cans to “America”. Already a controversial topic across social media, Budweiser’s ability to ride the wave of current events highlights the power of packaging design and staying relevant using […]

20 05, 2016

Google Announces Expansion of Firebase at I/O

May 20th, 2016|Tags: , |

5.20.2016_Firebase

This year at I/O, Google brought together developers for an immersive, three-day experience focused on the future of technology, mobile, and beyond. As the company’s annual developer conference, 2016 displayed how Google’s vision for technology is becoming largely omnipresent. With many notable announcements shared, Google’s announcement to […]

19 05, 2016

Cadillac’s New Marketing Strategy Focuses On “Un-selling”

May 19th, 2016|

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Whenever we think about car dealerships, we imagine old school car salesmen hounding customers to buy, buy, and buy some more. These traditional marketing strategies that, in the past, resulted in a sell, sell, sell, are not effective as they once were. Today, many brands are ditching […]

16 05, 2016

How Local Innovation Goes Global

May 16th, 2016|Tags: , , |

Trending topics don’t happen on local scale anymore. With growing accessibility to technology, we are now living in a landscape where change is constantly accelerating. So, when a new product, service, experience, or business model is introduced, there is a shorter road map for businesses to get, and stay, ahead of the curve. However, trend-driven […]

13 05, 2016

Instagram’s Uninspiring New Logo

May 13th, 2016|Tags: , , , |

Icons

Instagram recently introduced a new look with an updated icon and application design, as well as redesigned icons for Instagram’s other creative apps Layout, Boomerang, and Hyperlapse. The rebrand represents a more simplistic, tye-dye version of the previous icons.

Instagram […]

11 05, 2016

Rebranding StubHub… Again

May 11th, 2016|Tags: , , , , |

logo 2016

StubHub Press Release

In alignment with this strategy, StubHub today announced a holistic update to its brand identity, along with plans to execute a strategic, multi-channel brand campaign. The rebranding includes impactful aesthetic changes to convey the feeling and anticipation that only comes with live […]

9 05, 2016

Incitrio Founder Angela Hill Talks Branding

May 9th, 2016|Tags: |

5.9_TheList

Yesterday, The List, a national Emmy award winning show that talks on everything trending in pop culture, released a need-to-know article on how to create a powerful brand. Incitrio’s very own Founder and Chief Creative Officer, Angela Hill, a seasoned 20+-year veteran in branding, design, and marketing, […]

6 05, 2016

SFMOMA’s Audio Tour Experience Reimagined

May 6th, 2016|Tags: , , , , , , |

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SFMOMA Before & After Photos

In partnership with detour, and supported by Bloomberg Philanthropies, the SFMOMA has created an app to guide viewers through the building, and supplying them with an interactive artistic experience unlike any other.

Ultra-interesting audio content read by well-known podcasters, athletes, and other famous […]