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14 06, 2018

Thinking of a Name Change? Here Are Some Things to Consider

2018-06-14T17:53:49+00:00 June 14th, 2018|

Names are important. Aside from identification, the name of your brand has impact. Sometimes it is a slight change to convey more variety in your products or services. It can also be a complete overhaul with a brand new identity all together. As of late, many brands are […]
29 05, 2018

How AI is Changing Video Marketing

2018-05-29T17:58:28+00:00 May 29th, 2018|

AI and big data have revolutionized digital marketing. It has changed the way we target ads, content, and analytics. Despite all of these changes, the relationship between marketing and big data does not get the same amount of attention as all of the other capabilities. This is especially […]

21 05, 2018

Consistency: The Key to a Successful Content Marketing Strategy

2018-05-21T19:32:28+00:00 May 21st, 2018|

Content can be catered to any stage in the buyer’s journey and generate more qualified leads. This is why most marketers have some kind of a content marketing strategy. And with 91% of B2B marketers using content to engage their audience, it’s clear that content marketing brings a […]
17 05, 2018

HubSpot Tracking Does Way More Than You Think

2018-05-17T17:18:40+00:00 May 17th, 2018|

HubSpot offers many different tools. People usually pay attention to the bigger things like automated drip campaigns, email marketing, lead scoring, reporting and social media tracking. But one of the most overlooked tools is the Website Tracking Code. Website tracking through HubSpot can provide you with details such […]
9 05, 2018

Ways to Improve Your Facebook Ad Conversions

2018-05-09T18:52:45+00:00 May 9th, 2018|

Facebook users spend approximately 50 minutes a day scrolling through Facebook and their apps. However, changes in the algorithm effect what people are seeing and if Facebook ads is your game, then it’s quite challenging. With the new algorithm focusing on engagement, businesses are having a hard time […]
8 05, 2018

Inbound vs. Outbound Marketing & Why It Matters

2018-05-08T18:19:19+00:00 May 8th, 2018|

Creating and implementing a solid marketing strategy can be daunting, time consuming, and full of opinions from different departments and leadership positions. Most marketers are looking for efficient ways to fill their sales funnel and generate lead. Typically, they are using an outbound marketing method. However, with the […]
20 04, 2018

Emojis That Can Increase Social Media Engagement

2018-04-20T18:01:44+00:00 April 20th, 2018|

A new study shows that participants that were sent messages containing emojis scored higher on memory than those that were sent messages without them.The same study also found that emojis can portray your business as friendly. So, what does it all mean? Well, it means that emojis help […]
18 04, 2018

Wondering About GDPR? We’ve Broken Down the Basics

2018-04-18T22:57:06+00:00 April 18th, 2018|

**Disclaimer: We are not attorneys and this should not be considered legal advice. Please speak to your legal counsel to learn how GDPR effects you and your business. The General Data Protection Regulation (GDPR) is a new regulation that protects the data and privacy of European Union citizens. This […]
10 04, 2018

Building Brand Loyalty Means Having A Strong Customer Base

2018-04-10T17:24:59+00:00 April 10th, 2018|

In today’s consumer base, people stand behind brands in terms of their philosophy, social responsibility, and the quality of their product. People don’t just want products or services, but rather they want to have a connection to who they are buying from. The more a customer resonates with […]