An exciting new chapter in the life of Google – the birth of Alphabet.
Google just launched Alphabet, a new company that will change Google’s structure. On Monday afternoon, Larry Page, CEO of Alphabet, made this announcement through a blog post. Page has teamed up with Sergey Brin, president of Alphabet. “I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President,” said Page.[…]
We’ve all heard the sayings, “they are like two peas in a pod,” or “two of the same kind,” when referring to two best friends, but it isn’t something you typically associate with likeminded brands. However, with the recent trend of brand collaborations, it might be something you hear a bit more often. Brands are starting to see that it is becoming increasingly difficult to stand out amongst their competitors and are looking for an extra push to put them ahead of their competition. It’s not to say that standard advertisement campaigns don’t do the trick anymore, but rather that there are other tricks out there.[…]
Establishing a well known brand is not only challenging but also essential. For example, take a look at Nike. Since the inception of Nike in 1964, the athletic apparel giant has been able to dominate. Nike has been able to succeed for generations because it’s constantly adapting to meet market needs. If companies want to establish a long living brand, they need to stay innovative.
Imagine what would happen to Nikes brand if they launched their signature “swoosh” logo and then sat back and said, “we’re good for this generation.” Nike’s brand image would be extinct.[…]