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12 12, 2017

Honesty & Transparency: A Way for Brands to Stand Out

2017-12-12T18:51:39+00:00 December 12th, 2017|

In a time where everything is questioned, including authenticity, brands now more than ever have to be conscious on how they are perceived by their buyers. With Gen Z slowly on the rise, the generation who will look the most at authenticity and make up the […]
11 12, 2017

How Brands are Using Push Notifications to Stand Out

2017-12-11T18:01:00+00:00 December 11th, 2017|

Push notifications have allowed us to stay constantly in the loop with the latest tweet and breaking news filling our phone screens. Some social media platforms and publishers even have teams dedicated to crafting the messages that are shown in push notifications. With 77% of […]
8 12, 2017

Budweiser’s New Ad Works, But Not All Around

2017-12-08T16:57:06+00:00 December 8th, 2017|

Budweiser has been known to release advertisements that are either hilarious or tear jerkers. From clydesdales, to hosting parties in different cities, to having their own election, Budweiser really utilizes their advertising budget to say the least. This year’s notable ad involves prohibition. On the anniversary […]
7 12, 2017

How Retailers are Competing with Amazon this Holiday

2017-12-07T21:36:47+00:00 December 7th, 2017|

Retailers this year have taken a new holiday ad strategy. With 2017’s Cyber Monday being the largest online sales day in history, big chain retailers have had to change how they attract customers into their physical stores. They’re straying from the traditional, heart wrenching, […]
6 12, 2017

Facebook is Now Testing Pre-Roll Ads

2017-12-06T17:30:18+00:00 December 6th, 2017|

After banning them for quite some time, Facebook is now allowing advertisers to take advantage of pre-roll in-stream ads. Facebook plans to test them at the start of Watch shows and advertisers can already start setting up mid-roll ads. This roll out […]
5 12, 2017

How Amazon Created an Immersive Shopping Experience

2017-12-05T20:20:42+00:00 December 5th, 2017|

In November 2015, Amazon opened its first brick and mortar bookstore in Seattle. Two years later, 13 stores have opened in the U.S. with plans to open even more. This past weekend, I had the opportunity to go into an Amazon Bookstore in Los Angeles […]
4 12, 2017

A.I.: The New Marketing Frontier

2017-12-04T17:13:46+00:00 December 4th, 2017|

A.I. is going to change the way we interact with the world. Although we are already starting to see it, A.I. will make a more prominent presence as the years go by and the technology advances. One of the places it will change, for sure, […]
1 12, 2017

Spotify’s End of Year Campaign is a Hit, Again

2017-12-01T17:57:17+00:00 December 1st, 2017|

Spotify’s data-driven end of year campaigns are almost always a hit among consumers. With 2016 showcasing weird moments throughout the year, Spotify took a different turn and catered this year’s campaign to 2018 resolutions. Although all of the ads have different copy, they’re unified by the same color […]
30 11, 2017

Why Gatorade’s Inspiring New Ad Works So Well

2017-11-30T18:04:00+00:00 November 30th, 2017|

Serena William’s ad spot with Gatorade is beautiful, moving, and empowering. In case you haven’t seen it, watch it. In this spot, Serena speaks into her baby girl’s ear about how even if she never plays sports, always try in the game of life. […]
29 11, 2017

Coco & The Book of Life: The Difference is in Marketing

2017-11-29T20:12:23+00:00 November 29th, 2017|

Coco, since its release, has seen widespread success across the U.S. and Mexico. Upon the original release of the trailer, many took to the internet to express their outrage over the Pixar stealing concepts from The Book of Life, another film centered around Dia de Los […]