BrandSpeak Blog

/BrandSpeak Blog/
28 04, 2016

Tokyo’s 2020 Olympic Logo Evolution

April 28th, 2016|Tags: , , , , , , |

Old Tokyo Logo
Tokyo’s Olympic Candidate Logo Created By Ai Shimamine

When Tokyo was chosen as a candidate city for the 2020 Olympics in September 2012, student Ai Shimamine participated in a design competition to create a logo for Tokyo’s bid. Her design consisted of a cherry blossom […]

27 04, 2016

Bud Light’s Retro Rebranding

April 27th, 2016|Tags: , , , , |


This redesign — the first major overhaul of Bud Light’s visual identity in eight years — will include a reimagined Bud Light logo and contemporized primary and secondary packaging, and is part of a larger brand evolution underway at Bud Light. […] By […]

21 04, 2016

Caring for Our Community

April 21st, 2016|Tags: , , , , , |


At Incitrio, we proudly demonstrate our commitment to the community we call home. Through active and ongoing efforts to shed light on income inequality, youth in development, and mental disabilities, we hope our groundwork will be felt across the San Diego County. So far, we have sorted […]

14 04, 2016

Google Study Finds Out What Kind of Video Performs The Best For Your Brand

April 14th, 2016|Tags: , , , , |


Brands take caution when it comes to online video marketing. Everyone has heard horror stories of high-cost videos not producing any return or low-cost videos tarnishing with the brand’s image. With that said, there is a lot to consider before pulling the trigger on incorporating online videos […]

13 04, 2016

Mark Zuckerberg Unveils 10-Year Facebook Plan at the F8 Developer Conference

April 13th, 2016|Tags: , , , , , |


Yesterday, Mark Zuckerberg revealed where they expect Facebook to be in 10 years. From live video, Messenger and chatbots, to artificial intelligence and internet-beaming satellites, Facebook’s CEO dives into the Social Media platform’s future during the annual F8 Developer conference. Zuckerberg’s keynote speech brings to light how […]

12 04, 2016

Design A Poster & Get Out The Vote With AIGA

April 12th, 2016|Tags: , , , , , |


By: Kevin Garrison

Did you know, only 57.5% of registered voters actually participated in the 2012 elections? Get Out the Vote, an AIGA campaign to raise national engagement, asks artists to design nonpartisan posters motivating the American people to engage in the electoral process.

Contribute […]

11 04, 2016

West Elm Wants Independent Designers To Grow

April 11th, 2016|Tags: , , , |


Launching in 2013 with only 2 stores, Local by West Elm has recently expanded across countless cities throughout America and now lives in over 73 stores. Three years ago, West Elm President Jim Brett decided that it was time for the company to step out of […]

7 04, 2016

5 Reasons Why Mercedes-Benz Owns The Instagram Game

April 7th, 2016|


For Instagram, high engagement rates range between 1% and 2%. With that said, Mercedes-Benz deserves a solid round of applause. With 4.9 million followers and counting, the luxury automobile brand regularly receives between 50,000 and 100,000 likes per post. Other brands using Instagram that have around 1 […]

1 04, 2016

Case Study: ADL Embedded Solutions

April 1st, 2016|Tags: |


ADL Embedded Solutions Inc. has, for many years, led the industry as a key provider of rugged, high-performance single board computers (SBCs) targeted at demanding industrial and military applications on a global scale. In recent years, the industry (as well as ADL) has experienced a shift in […]

30 03, 2016

Tina Hardison, Inspirationalist & Pizza Lover

March 30th, 2016|Tags: , , , |


Educator and designer Tina Hardison’s experience working with companies as big as large brands and as small as start-ups and non-profits, makes her one-woman design shop From the Desk of an inspiration to graphic design newcomers with a freelance dream.

As a faculty member of Graphic […]