BrandSpeak Blog

/BrandSpeak Blog/
18 07, 2016

“Everyone’s talking about Cyber Crime, but is your company doing anything about it?”

July 18th, 2016|Tags: , |

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Cyber crime is a growing pandemic affecting so many. There are a plethora of tools out there to help, but are you using the right ones? Incitrio recently attended a cyber-security seminar presented by Regents Bank, a division of Grandpoint Bank, at the beautiful Morgan Run Club […]

12 07, 2016

What To Expect At VentureBeat’s MobileBeat 2016

July 12th, 2016|Tags: , |

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The 9th annual MobileBeat conference is underway and marketers, engineers, and entrepreneurs alike are coming together to hear about mobile’s next frontier. Hosted by VentureBeat, Speakers from top technology firms like Google, Uber, and other similar big brands are coming together to share their strategies and visions […]

11 07, 2016

Travel Marketing Trends That Are Reshaping The Tourism Industry

July 11th, 2016|Tags: , , |

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The Travel Marketing ecosystem is changing thanks to the emergence of collaborative consumption brought to life by Airbnb, HomeAway, and similar companies that are enabling non-traditional travel experiences. In the past 5 years alone, a lot has happened for the Tourism Industry; hotels have reinvented themselves, and […]

8 07, 2016

This Nonprofit Raised 80X Its Original Investment Using Venmo

July 8th, 2016|Tags: |

Venmo users may have seen ads for the nonprofit disguised as small payments recently. - Deutsch New York Venmo users may have seen ads for the nonprofit disguised as small payments recently. – Deutsch New York

Nonprofits operate on lean staff and shoestring-sized budgets. With that said, advertising […]

7 07, 2016

What Snapchat Memories Means For Marketers

July 7th, 2016|Tags: |

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Snapchat, a social media platform most notably known for sharing images and videos that then disappear after 24 hours, is now going against its original value proposition with the introduction of “Memories”. “Memories” is a new feature where users can save snaps and create story collages using, […]

6 07, 2016

Using Military Techniques To Create Effective Brand Communication

July 6th, 2016|Tags: , , |

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When you are in the military, you only have one try to get a job done right. So when the military is trying to communicate or understand the psychologies of specific groups, it is imperative that they ensure their information and targeting is accurate and successful. Imagine […]

5 07, 2016

Consumers Trust Influencers, Not Brands

July 5th, 2016|Tags: |

In the recent past, we could find all of the best fashion styles right from within a magazine. Models with unknown names would have the ability to sell a brand’s product with no additional vessel of communication and the magazine was enough validation for consumers to purchase a product that was being promoted in that […]

1 07, 2016

Facebook Now Lets All 501(c)3 Non-Profits Create Fundraiser Pages

July 1st, 2016|

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As of yesterday, the largely anticipated Facebook fundraiser pages are now available to all U.S.-based 501(c)3 charities. Originally regarded as a social networking platform, Facebook has expanded in more ways than one over the past 12 years. Their most recent expansion, however, includes a new set of […]

30 06, 2016

Your Entire Google Life Can Be Found Using “My Activity”

June 30th, 2016|Tags: |

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Unless you’ve adjusted your settings to forbid Google from accumulating your data from all of their services, chances are that Google has recorded your Google life. Whether you use Google Chrome, conduct search queries on Google.com, watch videos on YouTube, to name a few, you will now […]

29 06, 2016

E-Commerce Best Practices For Improving Browse and Cart Abandonment Rates

June 29th, 2016|Tags: , |

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With a growing importance for online commerce, businesses are relying more on online sales to drive revenue, especially during the holiday season. In fact, in 2015 alone, online shopping increased 19% year-over-year and, during the holiday season (November through December), online sales increased by 6%. Even though […]