An exciting new chapter in the life of Google – the birth of Alphabet.
Google just launched Alphabet, a new company that will change Google’s structure. On Monday afternoon, Larry Page, CEO of Alphabet, made this announcement through a blog post. Page has teamed up with Sergey Brin, president of Alphabet. “I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President,” said Page.[…]
We’ve all heard the sayings, “they are like two peas in a pod,” or “two of the same kind,” when referring to two best friends, but it isn’t something you typically associate with likeminded brands. However, with the recent trend of brand collaborations, it might be something you hear a bit more often. Brands are starting to see that it is becoming increasingly difficult to stand out amongst their competitors and are looking for an extra push to put them ahead of their competition. It’s not to say that standard advertisement campaigns don’t do the trick anymore, but rather that there are other tricks out there.[…]
Establishing a well known brand is not only challenging but also essential. For example, take a look at Nike. Since the inception of Nike in 1964, the athletic apparel giant has been able to dominate. Nike has been able to succeed for generations because it’s constantly adapting to meet market needs. If companies want to establish a long living brand, they need to stay innovative.
Imagine what would happen to Nikes brand if they launched their signature “swoosh” logo and then sat back and said, “we’re good for this generation.” Nike’s brand image would be extinct.[…]
When it comes to marketing, the best results come from those who stand out from the rest of the crowd. In this day and age most when companies want to make a big impression with their target audience they advertise through YouTube. Which is making itself known to be the most popular video-sharing resource. Many companies value YouTube for its effective way of being able to reach millions of people at a very low cost. In fact, advertising on YouTube has already shown dramatic results when brands make smart business choices about who to partner with and give creators the freedom to work their magic.
Check out July’s top 10 most popular ads on youtube and see for yourself how these brands are taking advantage of video marketing.[…]
When you hear or see TOMS brand, what comes to mind first? Do you instantly think of their philanthropy-inspired tagline, “One for One”? At TOMS, Corporate Social Responsibility is at the core of their business model. TOMS believes their mission isn’t just to make a profit, but also to be socially responsible for those in need. TOMS has been around for almost a decade now, and is known for its Corporate Social Responsibility thanks to its philanthropy; however, heading into its second decade, TOMS is working to further their reach and continue their goal in CSR. TOMS is doing this by not just giving shoes, but using their platform and profits to give sight, improve access to water, help provide safe birth, and prevent bullying. TOMS focuses heavily on the environmental and social impacts and giving back to the community. Here are a few ways TOMS gives back:[…]